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Small Business Marketing   DTM 7-Steps
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Small Business Marketing DTM 7-Steps






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Small Business Marketing   DTM 7-Steps Small Business Marketing DTM 7-Steps Presentation Transcript

  • Simple, Effective and Affordable Small Business Marketing Small Business Marketing Presentation by Patrick Giammarco
  • There are more new businesses than marriages a year in the U.S.
  • Small business owners face many challenges to survival
    • 40 in 1
    • 80 in 5
    • 96 before 10
    View slide
  • A business cannot survive without customers View slide
  • Why is small business marketing so hard?
  • Marketing doesn’t have to be difficult
  • Create a marketing system to grow your business
  • What is a system?
  • What is Marketing? Is it this?
    • Marketing, in economics, that part of the process of production and exchange that is concerned with the flow of goods and services from producer to consumer. In popular usage it is defined as the distribution and sale of goods, distribution being understood in a broader sense than the technical economic one.
    • Copyright © 2003, Columbia University Press
  • For small business marketing is
    • Getting someone , who has a need , to know , like and trust you
  • Effective marketing eliminates the need to compete on price.
  • First, create your marketing strategy
  • Define your ideal customer
  • Use this formula to describe you ideal prospect
    • Physical description + What they want + Their problem + How They Buy + The best way to communicate with them
  • Find your core difference
  • Put it to use – Your Talking Logo
  • Next, implement your strategy
  • Create marketing materials that educate
  • Establish your lead generation trio
  • You need a referral system
  • Convert leads into customers
  • 3 Phases of Lead Conversion
  • Create a new customer kit
  • Create a marketing system to grow your business
  • Get Started Now
    • Create your Talking Logo
    • Create your Ideal Prospect Profile
    • Create your one page referral sheet
    • Create your Marketing Kit
    • Create your New Customer Kit
  • My Contact Information
    • Patrick Giammarco
    • PWG Marketing, LLC
    • [email_address]
    • www.pwgmarketing.com
    • 419.329.4256