Small Business Marketing DTM 7-Steps

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  • Small Business Marketing DTM 7-Steps

    1. 1. Simple, Effective and Affordable Small Business Marketing Small Business Marketing Presentation by Patrick Giammarco
    2. 2. There are more new businesses than marriages a year in the U.S.
    3. 3. Small business owners face many challenges to survival <ul><li>40 in 1 </li></ul><ul><li>80 in 5 </li></ul><ul><li>96 before 10 </li></ul>
    4. 4. A business cannot survive without customers
    5. 5. Why is small business marketing so hard?
    6. 6. Marketing doesn’t have to be difficult
    7. 7. Create a marketing system to grow your business
    8. 8. What is a system?
    9. 9. What is Marketing? Is it this? <ul><li>Marketing, in economics, that part of the process of production and exchange that is concerned with the flow of goods and services from producer to consumer. In popular usage it is defined as the distribution and sale of goods, distribution being understood in a broader sense than the technical economic one. </li></ul><ul><li>Copyright © 2003, Columbia University Press </li></ul>
    10. 10. For small business marketing is <ul><li>Getting someone , who has a need , to know , like and trust you </li></ul>
    11. 11. Effective marketing eliminates the need to compete on price.
    12. 12. First, create your marketing strategy
    13. 13. Define your ideal customer
    14. 14. Use this formula to describe you ideal prospect <ul><li>Physical description + What they want + Their problem + How They Buy + The best way to communicate with them </li></ul>
    15. 15. Find your core difference
    16. 16. Put it to use – Your Talking Logo
    17. 17. Next, implement your strategy
    18. 18. Create marketing materials that educate
    19. 19. Establish your lead generation trio
    20. 20. You need a referral system
    21. 21. Convert leads into customers
    22. 22. 3 Phases of Lead Conversion
    23. 23. Create a new customer kit
    24. 24. Create a marketing system to grow your business
    25. 25. Get Started Now <ul><li>Create your Talking Logo </li></ul><ul><li>Create your Ideal Prospect Profile </li></ul><ul><li>Create your one page referral sheet </li></ul><ul><li>Create your Marketing Kit </li></ul><ul><li>Create your New Customer Kit </li></ul>
    26. 26. My Contact Information <ul><li>Patrick Giammarco </li></ul><ul><li>PWG Marketing, LLC </li></ul><ul><li>[email_address] </li></ul><ul><li>www.pwgmarketing.com </li></ul><ul><li>419.329.4256 </li></ul>

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