7 Steps to Small Business Marketing Success 60min Webinar
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7 Steps to Small Business Marketing Success 60min Webinar

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  • O.K. So as I mentioned at the beginning, I have a special gift for everyone on the call today. For those of you who believe that 2012 is the year to get to work developing a marketing system for your business, I want to give you an opportunity for a free 30-minute consulting session with me and start to create and implement the system and strategies we have talked about today, for your business! Here is a link to my Signature Brand Audit, which includes an audit of your brand and website. In this session, I will provide a host of tips aimed at getting you on the road to marketing success. It all starts, however, with you going to my website and spending 10 minutes or so completing the Signature Brand Audit.

7 Steps to Small Business Marketing Success 60min Webinar 7 Steps to Small Business Marketing Success 60min Webinar Presentation Transcript

  • Hello Patrick W. Giammarco www.pwgmarketing.com Email: [email_address] Twitter: twitter.com/pwgiammarco LinkedIn: linkedin.com/in/patrickgiammarco ledo.ning.com
  • 7 Steps to Small Business Marketing Success
  • New Definition of Marketing
  • Marketing is a System
      • Strategy before tactics
      • Fill your marketing hourglass
      • Publish educational content
      • Create a total web presence
      • Use a lead generation trio
      • Make selling a system too
      • Live by the calendar
  • WHAT IS SOCIAL MEDIA AND WHY YOU SHOULD CARE 1) Strategy Before Tactics
  • 1a) Who Matters
    • Profitable clients
    • Referrals
    • Demographics
    • Behavior
    • Biographical sketch
    • Demographics
    • Geographics
    • Psychographics
    • Behavioral
  • 1b) Be Different
    • What would you Google?
    • What made you decide to hire us?
    • What could we do better?
    • Where do we fail you?
    • Would you refer us?
    Ask Every Customer…
    • Unique product/service
    • Unique process
    • Unique experience
    • Unique people
    • Unique guarantee
    • Unique packaging or delivery
    • Against a problem
    What Do People Really Buy?
  • 2) The Marketing Hourglass™
  •  
  •  
  •  
    • What is your free or trial offering?
    • What is your starter offering?
    • What is your “make it easy to switch” offering?
    • What is your core offering?
    • What are your add-ons to increase value?
    • What is your members only offering?
    • What are your strategic partner pairings?
    Fill Your Hourglass Gaps
  • 3) Create and Publish Content
    • Blogs
    • How-to content
    • Social media
    • Reviews
    • Testimonials
    • Articles
    Content That Builds Trust
    • eBooks
    • White papers
    • Webinars
    • FAQs
    • Success stories
    • Survey data
    Content That Educates
  • 4) Create a Total Web Presence
  • Digital interactivity is now at the center of marketing
  • New research shows that 77% of US adults use the Internet as an information source when shopping locally for products and services. ~ KelseyGroup
    • 73% of online users read a blog
    • 57% join social networks
    • 45% have started a blog
    • 83% have viewed a video online
    • 39% subscribe to RSS feeds
    • 36% think more positively about
    • companies that have blogs
      • Source: Universal McCann Wave3 research into social media
    Where Are We?
    • Listen first
    • Optimize your web content
    • Claim real estate
    • Optimize brand assets
    • Ratings and reviews
    • Social media participation
    Pillars of Web Presence
  • Hub and Spoke
  • 5) Inbound Lead Generation Trio
    • Advertising
    • Public Relations
    • Referrals
    Inbound Lead Generation Trio
  • Advertising
    • Awareness for content
    • Narrowly targeted
    • 2-step direct response
    • Accountable
    • PR is about relationships
    • Pitch strategically
    • Monthly touch
    • Use online news release tools
  • Image: www.marketfin.com Referrals
    • Be more referable
    • Target
    • Educate
    • Offers
    • Follow-up
  • 6) Selling is a System… too
      • Image: www.solutionsellingblog.com
    • Discovery – next step
    • Presentation – seminar
    • Nurturing – sales cycle
    • Monthly touches
    • Transaction – same experience
    Lead Conversion
  • 7) Live By the Calendar
    • Monthly themes
    • Weekly actions
    • Daily appointments
    Live By the Calendar
  • Marketing is a System
      • Strategy before tactics
      • Fill your marketing hourglass
      • Publish educational content
      • Create a total web presence
      • Use a lead generation trio
      • Make selling a system too
      • Live by the calendar
  • Signature Brand Audit™ ($250 value) Visit: http://bit.ly/mXAShy Special Offer
  • Questions?
  • Thank You Patrick W. Giammarco www.pwgmarketing.com Email: [email_address] Twitter: twitter.com/pwgiammarco LinkedIn: linkedin.com/in/patrickgiammarco