patrick w. giammarco www.pwgmarketing.com email: [email_address] twitter: pwgiammarco linkedin: http://www.linkedin.com/in/patrickgiammarco HELLO

Consumers are searching for products and services online. How can websites get found easily online?

6 WAYS TO GET FOUND MORE EASILY ONLINE

Paid Results (25% of clicks) Organic Results (75% of clicks) Free More traffic Smarter people Longer lasting Source: MarketingSherpa & Enquiro Research SEARCH ENGINE OPTIMIZATION

Paid Results (25% of clicks)

Organic Results (75% of clicks)

Free

More traffic

Smarter people

Longer lasting

telemarketing, tradeshows, direct mail, email blasts, print ads, tv/radio ads Interruption OUTBOUND VS. INBOUND MARKETING search engine marketing (SEO & PPC), blogging and social media Permission Outbound Marketing Inbound Marketing Source: HubSpot, www.hubspot.com

telemarketing, tradeshows, direct mail, email blasts, print ads, tv/radio ads

Interruption

search engine marketing (SEO & PPC), blogging and social media

Permission

Image from: http://battellemedia.com/images/longtail.jpg

Image from Hubspot blog post “6 Ways to Leverage the Long Tail in Your Marketing”

#1 OPTIMIZE YOUR SITE FOR TONS OF KEYWORDS

Image from: http://www.charlottebritton.co.uk/2009/05/long-tail-of-key-phrase-research.html

#2 CREATE A LOT OF CONTENT

#3 GROW YOUR FOLLOWERS AND FAN BASE

#4 INVEST IN A LINK BUILDING STRATEGY

LINK BUILDING STRATEGIES Submit site to Web directories Submit press releases to PR sites Reciprocal links with similar websites Article submissions Social media profiles Create a tool or widget Comment on blogs/forums

LINK BUILDING STRATEGIES

Submit site to Web directories

Submit press releases to PR sites

Reciprocal links with similar websites

Article submissions

Social media profiles

Create a tool or widget

Comment on blogs/forums

#5 SPREAD YOUR CONTENT

#6 MAXIMIZE YOUR WEBSITE FOOTPRINT

ADDITIONALRESOURCES www.hubspot.com www.webinknow.com – David Meerman Scott The New Rules of Marketing & PR by David Meerman Scott Inbound Marketing by Brian Halligan and Darmesh Shah

THANK YOU patrick w. giammarco www.pwgmarketing.com email: [email_address] twitter: pwgiammarco linkedin: http://www.linkedin.com/in/patrickgiammarco