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Taxonomies and Tomato Plants: They're more similar than you think
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Taxonomies and Tomato Plants: They're more similar than you think

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I presented this on Nov 20, 2009 at Taxonomy Bootcamp 2009, as part of a Panel called, "From the Lighthouse: Visioneering Taxonomies’ Future"

I presented this on Nov 20, 2009 at Taxonomy Bootcamp 2009, as part of a Panel called, "From the Lighthouse: Visioneering Taxonomies’ Future"

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  • Filing cabinet mentality = works fine for B2C and for information that includes standard classifications that everyone understands, but not for E2EWhy? Nobody trusts search inside the enterprise, because it sucks.But, people only search when they know what they’re looking for. They BROWSE when they don’t. Thus, taxonomy is needed. And it better look remotely familiar, or people will think they landed on Mars.
  • Enterprise 2.0: bringing user interaction to the intranet – Enterprise search CAN work! Hallelujah!
  • Enterprise 2.0: bringing user interaction to the intranet
  • Enterprise 2.0: bringing user interaction to the intranet
  • Transcript

    • 1. Gia Lyons (@gialyons)
      Strategic Consultant
      Jive Software
      Taxonomy Bootcamp 2009
      Taxonomies and Tomato Plants
      (They’re more similar than you think)
      Flicker.com/spisharam
    • 2. prescribed structure doesn’t work for E2E
      Flicker.com/redjar
    • 3. But you need some structure, ‘cause search sucks
    • 4. bring user contribution to your intranet via tags
      …and encourage a more organic taxonomy
      Flicker.com/33909700@N02
    • 5. But, how?
    • 6. let it emerge… (messy is ok at first!)
      Flicker.com/efsavage
    • 7. … then guide it
      Flicker.com/22863752@N06
    • 8. … but avoid this (by continually guiding)
      Flicker.com/darinhercules
    • 9. things to remember…
      EMERGE:
      When information is not commonly understood,
      let people tag the way it makes sense to them
    • 10. things to remember…
      GUIDE:
      After the organic taxonomy gets too messy,
      Provide guidance by collecting tags into categories
    • 11. things to remember…
      SEARCH:
      You may not have Google’s algorithm,
      but user-generated tags can improve search results
    • 12. Thank you!
      Gia Lyons (@gialyons)
      Strategic Consultant
      Jive Software
      Taxonomy Bootcamp 2009

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