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Envisioning The Enterprise Of The Future
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Envisioning The Enterprise Of The Future


I presented this on Nov 19 at KMWorld Conference 2009 as part of a panel called, "Envisioning the Enterprise of the Future"

I presented this on Nov 19 at KMWorld Conference 2009 as part of a panel called, "Envisioning the Enterprise of the Future"

Published in Technology , Business
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  • In general, companies need to be more nimble and reduce innovation and sales cycles to maintain a competitive advantage, or to catch up. The penalty for doing nothing is that your competition will run over you in terms of talent and customer acquisition and retention, and innovation.
  • Almost every company was forced to reduce staff in the last year. More often than not a lot more than people walked out the door. Trapped in their heads was not only how the business worked (and I mean how it *really* worked), but also the pieces of culture and corporate identity that held the fabric of the workforce together. There  are thousands of cases of these market forced lobotomies and this creates tremendous opportunities for the companies who know how to avoid it.
  • There’s a need to securely blur the firewall to make collaboration and critical knowledge sharing conversations easier to have and more transparent. Employees aren’t just the people you give W2s to. They’re contractors and partners, and they’re tired of lugging around an extra laptop for each of their clients. And, the days of “owning” the conversation with your prospects and customers are over. Bringing select customers and prospects together to converse – Customer Reference 2.0 – and including them in conversations about improving your business are what will differentiate companies in tomorrow’s marketplace.
  • It’s still true that those with the best talent win (See Google, Apple). However, not everyone can have the choice of the tops shelf talent or have “A” players up and down the   organization. Therefore companies need to leverage tools like Enterprise Social Software to get the most out of the top shelf talent and have that cross pollinate the next level down.
  • Past KM systems were burdensome, and required extra steps to upload content into a repository after the event in which the knowledge was realized. This is where social software shines. Every knowledge sharing episode is preserved in context and can be easily discovered by the entire enterprise – it’s not hidden away in after-the-fact, incomplete documentation, buried in some content repository that only 14 people know about
  • The activity stream will become the central way that employees consume information. Also that the social graph and new noise reduction techniques will help make all that information actually consumable in a reasonable way. it will be an incredibly simple way to tie together many disparate systems.


  • 1. Envisioning the Enterprise of the Future
    Gia Lyons (@gialyons)
    Strategic Consultant
    Jive Software
    KMWorld 2009
  • 2. I asked my trusted colleagues for input…
    Key habit in the enterprise of the future
    Bill Lynch, Co-Founder, VP Product Management
    Christopher Morace, SVP Products
    Dave Hersh, CEO
    David Greenberg, Sr. Director Marketing
    Erskine Williams, Director Professional Services
    Matt Tucker, Co-Founder, CTO
    Robert Brown, VP Client Services
    Suzame Tong, Director Marketing Communication
  • 3. Because you’re losing
    Why change?
  • 4. losing to competitors
    be nimble, be quick – reduce cycles, increase innovation
  • 5. losing brain trust
    RIFs happen – avoid the collective lobotomy
  • 6. losing opportunities
    blur the firewall – make critical knowledge sharing easier
  • 7. more like an ecosystem, less like a machine
    What will the enterprise of the future look like?
  • 8. cross pollinate top talent “A” game to “B” and “C” players
    spread habits of high performers across the enterprise
  • 9. preserve knowledge sharingin context
    make it easy for others to discover and share
  • 10. discover, consume and broadcast via activity streams
    bring interaction and content together from multiple systems
  • 11. A Fresh approach
    How can we make the change?
    share deeper case studies
    describe entire process: fund, build, sustain
    stop calling it "Facebook for the Enterprise”
  • 13. CEOs
    understand that SBS enables corporate initiatives
    track success with existing KPIs and measures
    stop thinking it’s a waste of time
  • 14. CIOs, CFOs
    acknowledge failure of past solutions
    surface silo’d content in simple community platform
    enable people to find and start trusting each other
    incent and reward contributions to the community
    incent and reward leveraging the network
    that which is rewarded (and measured) improves
    evolve from broadcaster to conversationalist
    talk, but listen, too
    act on what you hear
  • 17. EVERYONE
    try new approach: “set it and forget it” doesn’t work
    this isn’t just about tools
    invest the effort and time to build and sustain
  • 18. THANK YOU