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  • 1. Simplicissimus Book Farm A.G.M. 2012 + 15 “The future belongs to those who believe in the beauty of their dreams” Eleanor Roosevelt
  • 2. The Book (industry) of the Future =technologies + contents
  • 3. technologies○ internet of things○ displays and monitors○ intelligent keyboards○ software architectures○ mobile devices
  • 4. contents○ content is data○ node types○ books = a set of typed content nodes = web sites = magazines○ content nodes reuse across different publications○ rendering engines
  • 5. Lets talk about the real word!
  • 6. scenario #1: production of a book (1)○ intelligent and multi-screen keyboards○ on-demand and contextual informations on the editor screen: ○ further investigation on the subjects ○ similar and not-already-published contents ○ similar books to purchase or download ○ online lessons to improve the process/knowledge ○ references to experts on the subject ○ references to the interested readers for asking feedback
  • 7. scenario #1: production of a book (2)○ generic options inside the editor: ○ insert annotations (ideas, doubts, ...) ○ ask for feedbacks directly to friends and collaborators ○ quote and purchase additional services from merchants (proofreading, editing, ...) ○ send the (halfdone) product to the vertical community by asking feedbacks ○ send the product to professional agents for evaluations
  • 8. scenario #1: production of a book (3)○ publishing options inside the editor: ○ choose which nodes are available for third parties (adv, ...) ○ choose which nodes to sell and at what prices ○ choose the publishing platforms and devices ○ purchase the rendering graphic templates for each platform and device
  • 9. scenario #2: sale of a book (1)○ digital bookstores: ○ online and offline ○ everywhere in every (mobile) screen ○ alongside different type of goods and contents ○ custom showcases and direct offering driven by user habits and behaviors - registered by sensors ○ predict your purchases
  • 10. scenario #2: sale of a book (2)○ purchasing process - affiliation model: ○ screens with additional "purchasing" layer containing contextual contents / nodes ○ eg: when I see a video about the Berlin Wall, the purchasing layer may shows me a list of blog posts talking about the wall, or books about Berlin, or paperback books about Germany to order
  • 11. scenario #2: sale of a book (3)○ offline and AR: ○ thanks to the augmented reality, the purchasing layer of my screen may shows me additional informations - and contents to purchase - about what Im seeing with my smartphone
  • 12. scenario #2: sale of a book (4)○ offline and geolocalization: ○ thanks to the geolocalization, the purchasing layer of my screen may shows me additional informations - and contents to purchase - as soon as I arrive closer to something relevant
  • 13. scenario #2: sale of a book (5)○ offline advertising: ○ the physical advertising poster and bookstore showcases may be customized by who is coming - thanks to the customer purchases history and general habits - accordingly to the privacy settings
  • 14. Q&A“The future starts today, not tomorrow” Pope John Paul II @giacomodangelo 20.12.2012 / Simplicissimus Book Farm SRL

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