Simplicissimus Book Farm          A.G.M.           2012                      + 15   “The future belongs to those who belie...
The Book (industry) of      the Future           =technologies + contents
technologies○   internet of things○   displays and monitors○   intelligent keyboards○   software architectures○   mobile d...
contents○   content is data○   node types○   books = a set of typed content nodes = web sites = magazines○   content nodes...
Lets talk about the     real word!
scenario #1: production of a book                                                                 (1)○   intelligent and m...
scenario #1: production of a book                                                                (2)○   generic options in...
scenario #1: production of a book                                                                 (3)○   publishing option...
scenario #2: sale of a book                                                            (1)○   digital bookstores:    ○ onl...
scenario #2: sale of a book                                                              (2)○   purchasing process - affil...
scenario #2: sale of a book                                                              (3)○   offline and AR:    ○ thank...
scenario #2: sale of a book                                                              (4)○   offline and geolocalizatio...
scenario #2: sale of a book                                                            (5)○   offline advertising:    ○ th...
Q&A“The future starts today, not tomorrow”              Pope John Paul II                                         @giacomo...
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  1. 1. Simplicissimus Book Farm A.G.M. 2012 + 15 “The future belongs to those who believe in the beauty of their dreams” Eleanor Roosevelt
  2. 2. The Book (industry) of the Future =technologies + contents
  3. 3. technologies○ internet of things○ displays and monitors○ intelligent keyboards○ software architectures○ mobile devices
  4. 4. contents○ content is data○ node types○ books = a set of typed content nodes = web sites = magazines○ content nodes reuse across different publications○ rendering engines
  5. 5. Lets talk about the real word!
  6. 6. scenario #1: production of a book (1)○ intelligent and multi-screen keyboards○ on-demand and contextual informations on the editor screen: ○ further investigation on the subjects ○ similar and not-already-published contents ○ similar books to purchase or download ○ online lessons to improve the process/knowledge ○ references to experts on the subject ○ references to the interested readers for asking feedback
  7. 7. scenario #1: production of a book (2)○ generic options inside the editor: ○ insert annotations (ideas, doubts, ...) ○ ask for feedbacks directly to friends and collaborators ○ quote and purchase additional services from merchants (proofreading, editing, ...) ○ send the (halfdone) product to the vertical community by asking feedbacks ○ send the product to professional agents for evaluations
  8. 8. scenario #1: production of a book (3)○ publishing options inside the editor: ○ choose which nodes are available for third parties (adv, ...) ○ choose which nodes to sell and at what prices ○ choose the publishing platforms and devices ○ purchase the rendering graphic templates for each platform and device
  9. 9. scenario #2: sale of a book (1)○ digital bookstores: ○ online and offline ○ everywhere in every (mobile) screen ○ alongside different type of goods and contents ○ custom showcases and direct offering driven by user habits and behaviors - registered by sensors ○ predict your purchases
  10. 10. scenario #2: sale of a book (2)○ purchasing process - affiliation model: ○ screens with additional "purchasing" layer containing contextual contents / nodes ○ eg: when I see a video about the Berlin Wall, the purchasing layer may shows me a list of blog posts talking about the wall, or books about Berlin, or paperback books about Germany to order
  11. 11. scenario #2: sale of a book (3)○ offline and AR: ○ thanks to the augmented reality, the purchasing layer of my screen may shows me additional informations - and contents to purchase - about what Im seeing with my smartphone
  12. 12. scenario #2: sale of a book (4)○ offline and geolocalization: ○ thanks to the geolocalization, the purchasing layer of my screen may shows me additional informations - and contents to purchase - as soon as I arrive closer to something relevant
  13. 13. scenario #2: sale of a book (5)○ offline advertising: ○ the physical advertising poster and bookstore showcases may be customized by who is coming - thanks to the customer purchases history and general habits - accordingly to the privacy settings
  14. 14. Q&A“The future starts today, not tomorrow” Pope John Paul II @giacomodangelo 20.12.2012 / Simplicissimus Book Farm SRL

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