Media & Communication Seminar Module

Media & Communication
BoryanaGotsova (Bulgaria)
HasmikGevorgyan (Armenia)
Vitaliy Bolyuta(Ukrain)
Marta Wlodarz (Poland)
Alexander Pekic (Canada)
Kateryna Bondar (Ukraine)
Adelina Bortan (Romania)
Georgiana Codrescu (Romania)
Dan Banda
(USA)
MattiaMiani
(Italy)

First week

Whathavewedone?
Talkingaboutpeopleandcultures
Talkingaboutdocumentaries
Flyingkites
Learning howtoshoot a video
Shooting andmaking a project

Whatarethemostimportantthingsthatwehavelearned?
Media & Comm. isabouttelling stories
Ifyouwanttotell a goodstoryyou
must knowhowto listen totheaction

Didyouknow…
…thatthemostimportantquestions
you must answer, whenyoutell a
storyare:
Whatisthestoryabout?
Whyitisimportant?
Who istheaudience?
…thateverystory must contain:
Conflict
Characters
Protagonist
Environment
Point ofview
Time-line (events)
Resolution
…thatIdeologyis a collectionof personal beliefsthatcanexplainourbehavior?
…thatMythologyis a collectionofexamplesthatcandefine an Ideology?
…thatGenreisthe style in whichthemessagesaredelivered?

Second week

Whathavewedone?
TalkingaboutEthicsin Mass-Media
Learning somehistoryandtheories
Watchingmanycommercials
Talkingaboutmyths, symbolsandrituals
Learning howtojudge a commercial

Whatarethemostimportantthingsthatwehavelearned?
Media & Comm. isabouttelling stories
Ifyouwanttotell a goodstoryyoumust tellthetruthandrespectyourpromises

Didyouknow…
…thatthefirstnewspaperwas Boston News-Letter, launched in 1704?
…thatthe Public Relations modelsare:
Press agent: “The public is a sucker!”
Public information: “The public beinformed”
Two-wayasymetric: “The public beunderstood and persuadedaccordingly”
Two-waysymetric: “The public beunderstood and the organizationnegotiatesitsgoals”
…that the story of Jessica Linchisrepresentativefor a categoryofmade-upstorieswhich are decieving the public:
Hype
Lynch fought heroically before being captured
She was treated badly by her capturers
Special forces fought to free her
Reality
Lynch was knocked unconscious and never fired a shot
She did not receive an harsh treatment
There was no hostile personnel in the hospital from where she was rescued

Media & Communication Seminar Module

by gia codrescu on Sep 19, 2009

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Media & Communication Seminar Module — Presentation Transcript

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