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innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
innovative project of entrepreneurship
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  • 1. Slim Cola In The Name Of Allah Who Is Most Gracious and Most Merciful Project On: Slim Cola (An innovative business)Assigned by: Sir Faheem Alam Lecturer (Visiting) Management Science DepartmentSubmitted By: Ghulam Abbas (38), Abdul Rehman (32), Farhan Yousaf (36) Shahid Mushtaq (48) Muhammad Rizwan (45) MBA (Morning) Semester IVUniversity of EducationLower mall campus Lahore University of Education Page 1 of 29 Lower Mall Campus Lahore
  • 2. Slim Cola Acknowledgement First of all we thanks to Allah almighty who enable us to innovate this business project. After saying thanks to Allah we are thankful to all our friends and faculty of management science department who guide us to make this project. We dedicate this project to university of education lower mallcampus and all the students of management science departments in entire world.University of EducationLower mall campus Lahore Page 2 of 29
  • 3. Slim ColaOverview ....................................................................................................................................................... 4Industry Statistics .......................................................................................................................................... 5Our Vision...................................................................................................................................................... 5Our Mission ................................................................................................................................................... 6Team: ............................................................................................................................................................ 7Market Summary .......................................................................................................................................... 8Opportunities ................................................................................................................................................ 9SWOT ANALYSIS .......................................................................................................................................... 11Problems ..................................................................................................................................................... 12Solutions ..................................................................................................................................................... 13Business Concept ........................................................................................................................................ 14Competitor Analysis .................................................................................................................................... 15Competitive Advantages ............................................................................................................................. 16Technology .................................................................................................................................................. 16Industrial Processing of Beverages ............................................................................................................. 17Organizational Hierarchy and Supplier ....................................................................................................... 19Financial Projections ................................................................................................................................... 24Market Research Data ................................................................................................................................ 28Summary ..................................................................................................................................................... 29University of Education Lower mall campus Lahore Page 3 of 29
  • 4. Slim Cola OverviewWe are producing beverage products (Slim Cola) which makes the human slim and smart. Wehave ingredients included in our drink which help us to achieve our purpose. We projected tolounge our product in international market because to look slim and smart is desire of majority ofpeople in this world. After using slim cola the result may as in following picture.University of EducationLower mall campus Lahore Page 4 of 29
  • 5. Slim Cola Industry StatisticsBased in Lahore Pakistan, the slim cola company is one of the most quality consciousmanufacturers and suppliers of beverage products including slim cola and slim citrus.We are going ahead with to serve optimally hygienic beverage products on affordable rates. Westrictly follow the business ethics and make every possible effort to maintain Top Quality in ourproducts. Last but not the least, we are committed to provide right product at right cost withdelivery in right time as well.All our products are manufactured strictly in bio clean room to keep them bacteria free. Our keeneye on quality has helped us to maintain good hygiene and excellent quality in our entireproduction. We also endeavor to maintain natural taste in our products. Our Vision"Slim Cola’s responsibility is to continually improve all aspects of the world in which we operate- environment, social, economic - creating a better tomorrow than today."Our vision is put into action through programs and a focus on environmental stewardship,activities to benefit society, and a commitment to build shareholder value by making Slim Cola atruly sustainable company.University of EducationLower mall campus Lahore Page 5 of 29
  • 6. Slim Cola Our MissionOur mission is to be the worlds premier consumer Products Company focused on convenient beverages. We seek to produce financial rewards to investors as weprovide opportunities for growth and enrichment to our employees, our businesspartners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.University of EducationLower mall campus Lahore Page 6 of 29
  • 7. Slim Cola Team:Board of directors: Shareholder: Partners:  Skeena Khalid  Shaokat Ali  Farhan yousaf  Asghar Kent  Amir haider  Ghulam Abbas  Bilal Bajwa  Atif Aslam  Shahid Mushtaq  Ghulam Haider  Robeena Khalid  Abdul Rehman  Imran Hashmi  Bushrah Tariq  Rizwan Batti  Pervez naz  M Jamil  M nazir khan  Allah Dittah  Mrs. Surayya ahmed University of Education Lower mall campus Lahore Page 7 of 29
  • 8. Slim Cola Market SummaryOur target market are multicultural men and women ages 18 – 38 years who desire to maintain ahealthy lifestyle, achieve their ideal figure, and look to dieting as their solution.Primary Market:Our primary target market consists of men and women ages 27 – 38 years. These of all races aretargets within this market, and those women who are housewives are of major importance. Inaddition to that, they are concerned with their appearance, health, physical presence, and societalperception. Based on our research, these women strive to be strong influences within theirrespected communities by running the household, and most importantly, maintaining theirbeauty. Weight loss devices are still a relatively new idea, and there are very few choicesamong brands. Weight loss devices are, however, perceived as innovative and promoters of apositive lifestyle. Women will have access to slim cola at local grocery stores.Secondary Market:Our secondary market consists of multicultural men and women ages 18 – 26 years. Thesepeople are looking to regain their former figures and improve their appearance and health. Theyfall just below the target market and have high potential of becoming primary targets. Thesewomen idolize such celebrities as those depicted in our advertisements endorsing slim cola.Essentially, slim cola is likely to become their ideal dieting solution.Undeveloped/Potential Market:Our undeveloped/potential market consists of minority women ages 18 – 38 years. Therealization of how lucrative this market can be has become apparent in the past few years. Byadvertising in Magazine (among other minority themed periodicals), we hope to reach this vastgrowing market. Also, these consumers are looking to improve their image in society, and beconsidered natural consumers in congruence with the dominant white consumer society .Slimcola hopes to break the social barrier within consumption and improve sales among all races andethnicities.University of EducationLower mall campus Lahore Page 8 of 29
  • 9. Slim Cola Opportunities  Products with an easy-to-feel effect, such as an energy boost, are likely to be more successful (at least in the short term) than a product like omega-3 milk, which provides an important nutrient but fails to give consumers instant gratification.  Innovative packaging can also differentiate products and enable premium pricing. Optimal Control, for one, uses “daily-dose” packaging, contributing to a significant premium over regular products.  Consumers need to grasp the health benefits associated with a given bottle in order to appreciate its relevance and premium pricing. Manufacturers of slim cola need to consider what actions they can take to better educate potential customers and provide this level of understanding.  Manufacturers must be able to target a niche, communicating a specific health benefit linked to a common ailment or incorporating multiple desirable qualities into a single product.Disease prevention:The government’s efforts to reduce healthcare costs by investing in disease prevention areraising consumer awareness of the link between diet and health. As a result, some consumers areswitching to products they perceive to be healthier or more purposeful. The trend toward slimcola can be seen in the carbonated soft drink market.University of EducationLower mall campus Lahore Page 9 of 29
  • 10. Slim ColaWhat alternative opportunities can be penetrated or created? Potential Advanced technology New or New or opportunity underpenetrated underpenetrated food health category category Which companies are Which companies are Which companies are creating technologies to providing products with seeking to extend Identifying advance slim food health benefits not yet applications of known key targets possibilities? Emerging adequately met by nutraceuticals to new technologies may make current functional food subcategories? functional foods more foods? Companies are Are there companies effective or deliver more researching products that are trying to add timely benefits. that will expand an nutraceuticals to foods existing health benefit consumers eat category or bring a new regularly? benefit to the market. Some companies are Some companies are Companies are currently researching: currently researching the currently researching immune system benefit the inclusion of:  Technologies that category. That not only Research enable the creation yogurt and dairy  Probiotics in areas of more stable beverages, but also to beverages and functional food juices, baked goods, drinking goods. formulations. soups and coffee to improve the body’s  Fibers in  Technologies that defenses against disease beverages and improve taste/smell. and infection. dairy products.  Technologies that  Healthy oils in remove grainy dairy products. textures of fibersToday, an outstanding product quality and, at the same time, optimum line efficiency are aimedat. Consumer requirements, such as natural products and top quality are just as important as theslim cola manufacturer’s request for utmost flexibility of the Production process. In addition,profitability, and therefore, optimum line efficiency are factors of utmost importance. Thesteadily reduced product cycles represent another special challenge, as the new recipes must beimplemented quickly and at low cost. This requires sophisticated and well-coordinated systemsfor slim cola productionUniversity of EducationLower mall campus Lahore Page 10 of 29
  • 11. Slim Cola SWOT ANALYSISSTRENTH:  Knowledge. Our competitors are retailers, pushing boxes. We know systems, networks, connectivity, programming, all the VARs, and data management.  Relationship selling. We get to know our customers, one by one. Our direct sales force maintains a relationship.  History. Weve been in our town forever. We have loyalty of customers and vendors. We are local and also go to international.WEAKNESSES:  Costs. The chain stores have better economics. Their per-unit costs of selling are quite low. They arent offering what we offer in terms of knowledgeable selling, but their cost per square foot and per dollar of sales are much lower.  Price and volume. The major stores pushing boxes can afford to sell for less. Their component costs are less and they have volume buying with the main vendors.  Brand power. Take one look at their full page advertising, in color, in the Sunday paper. We cant match that. We dont have the national name that flows into national advertising.University of EducationLower mall campus Lahore Page 11 of 29
  • 12. Slim ColaOPPORTUNITIES:  Local area networks. LANs are becoming commonplace in small business, and even in home offices. Businesses today assume LANs as part of normal office work. This is an opportunity for us because LANs are much more knowledge and service intensive than the standard off-the-shelf PC.  The Internet. The increasing opportunities of the Internet offer us another area of strength in comparison to the box-on-the-shelf major chain stores. Our customers want more help with the Internet, and we are in a better position to give it to them.  Training. The major stores dont provide training, but as systems become more complicated, with LAN and Internet usage, training is more in demand. This is particularly true of our main target markets.  Service. As our target market needs more service, our competitors are less likely than ever to provide it. Their business model doesnt include service, just selling the boxes.THREATS:  The computer as appliance. Volume buying and selling of computers as products in boxes, supposedly not needing support, training, connectivity services, etc. As people think of the computer in those terms, they think they need our service orientation less.  The larger price-oriented store. When we have huge advertisements of low prices in the newspaper, our customers think we are not giving them good value ProblemsThe environment has always been ignored by most of the industries over many decades butbecause of the serious consequences it made now it is taken as a serious issue and now annualreports are prepared on every company’s environmental risks. Some of the current issues the slim cola is now facing include increased demand for variety andinnovation, governmental regulation on quality, product traceability, low profit margins and theneed for shelf life management.The environmental risks include the following energy use, emission of greenhouse gases, Wateruse and waste water generation, organic residues and packaging residues.Besides of these some of challenges which industry face  Variable customer requirements  Ever-changing schedules and shorter production runs  Short shelf life of raw food materials  Customers want more variety and innovation  Faster cycle times and more communication  Supply chain collaboration with other bottle manufacturers and distributors is critical  Increased levels of regulation in the form of quality, documentation and traceabilityUniversity of EducationLower mall campus Lahore Page 12 of 29
  • 13. Slim Cola SolutionsSolutions & Technologies has developed dedicated solutions to help the industry meet itsobligations in terms of health, environmental and financial issues. Treatment technologies compliant with the most stringent disinfection and purification specifications ensure the production of safe water Prevention of Legionella and management of health risks through our preventive solutions and complete treatment programs to secure water treatment plants and cooling towers Treatment of effluents and fats using a wide range of technologies designed to guarantee that environmental regulations are met for effluent discharge Management of sludge services. Ranging from the optimization of water treatment plants through to sludge disposal, our cutting-edge technologies reduce the amount of sludge produced and facilitate its reuse Carbon & Water efficient integrated solutions, optimization of Energy and Chemicals consumptionEngineering Change Control:Engineering Change Control (ECC) enables you to improve and continue to maintain themanagement of engineering changes to your products. The Engineering Change Order process isa workflow type subsystem, intended to replace the paper trail that typically accompanies anychanges to product design data. When the product is under the control of ECC, any maintenanceto a bill of material and/or routing of the product can be accomplished only by means of a currentECO.Material Variability and Dynamic Formula Adjustment:Manufacturers have significant variance in their products from one raw material receipt toanother up to the final product. SYSPRO’s system will be to capture material variability, on alot-by-lot basis, easily adjusting formulas and recipes while ensuring excellent overall quality.This flexibility will enable the manufacturer to use materials in the most effective mannerenabling considerable cost savings.Low-Cost Manufacturing:The Manufacturing suite of applications allows a manufacturer to keep their finished goods ininventory at an absolute minimum. The system will allow for improved decision making basedon whats scheduled and whats running, capacity, resources, labor, work orders, overloads,skills, potential problems, set-up, tear down and pegging. This in turn will allow theUniversity of EducationLower mall campus Lahore Page 13 of 29
  • 14. Slim Colamanufacturer to make informed decisions on where to make the product, using which resourcesand specify sequence scheduling thereby improving throughput.Customer Service Management:The Customer Relationship Management (CRM) suite of applications will enable manufacturersto increase revenues and client satisfaction through optimal client management. The CRMsolution is designed to offer all the key components of business management in one simplemodule combining customer contacts, marketing, sales, customer service, Help Desk, and aftermarket service and repairs. CRM allows everyone to share the same information putting peoplein the center of the enterprise with a 360 degree view of the marketing, sales, order fulfillmentand accounting transactions. Business ConceptWe are making slim cola drink for the fat person who wants to lose their weight. it’s a differentfrom other drinks like (Pepsi, coke, sprite, sting so on) because this not only provide justrefreshment, joy, taste but also reduce weight which new innovative feature not given by othercompanies. the customer whose weight is much more from expectation buy slim cola and alsothat at the reasonable price without any side effect with new technology. we sell our productlocally but our plan to stand globallyMarketing positioning Local marketing strategy enables slim cola to listen to all the voicesaround the world asking for beverage that span the entire spectrum of tastes and occasions. slimcola are determined not only to make great drinks, but also to contribute to communities aroundthe world through our commitments to education, health, wellness, and diversity. Slim cola serve its product using mass marketing technique, which obliviously falls inundifferentiated marketing and undifferentiated marketing means no segmentation but there areminor factor on which we can say that the slim cola segment its product and then target theconsumer somehow.Growth is main objective. They look forward for expanding and growing in different market andmaking a variety in their product line.University of EducationLower mall campus Lahore Page 14 of 29
  • 15. Slim Cola Competitor AnalysisWe deem coca cola as our major competitor. Following is the analysis with our competitor thecoca cola company: vsFlavor:We have only cola and citrus but coca cola has juices and mineral water too.Carbonation:If you are comparing the original Coca-Cola and the original slim COLA, Coca-Cola has 1 gramless carbonation than slim cola.Slimness:By using the slim cola the humans become slim and smart while other coals lack this qualityBottle design:We have colorful and attractive bottle designs but the bottles of coca cola are simple.Taste:Because we lounge our product for slimness we use less sugar than coca cola which differentiatethe taste.Demand:Demand of the product is not fulfill by the coca cola we will capture the right demand forproduct.University of EducationLower mall campus Lahore Page 15 of 29
  • 16. Slim Cola Competitive Advantages  We have ingredients in our drink which make the humans slim and smart.  We minimize the lead time. TechnologyAbout Machinery:Quick DetailsPlace of Origin: Jiangsu China Brand Name: Hongma Model Number: DCGF(Mainland)Processing Types: Carbonated Usage: Coce cola production Processing: Filling MachineBeverage lineCondition: New Operation: Easy Guarantee: One yearCapacity: 2000-15000bph Certificate: CE and ISOPackaging & DeliveryCarbonated soft drink filling machine1.Fully automatic.2.Long service time.3.SS304, SS3164.Capacity:2000-15000bphUniversity of EducationLower mall campus Lahore Page 16 of 29
  • 17. Slim Cola Industrial Processing of BeveragesProduction of Beverages:The production of the beverages starts from the preparation of simple syrup. The simple syrup isprepared by making a solution of sugar and water; the combined product is well stirred in themixing machine with the aid of agitator. The simple syrup is then taken via pipes into anothermixing machine in the compartment called “Syrup Room”. Here the syrup is added toconcentrate in order to prepare the refined syrup. The addition of simple syrup and theconcentrate gives the soft drink otherwise known as the beverage. The type of the concentrate(flavor) added to the simple syrup gives the corresponding beverage. The final beverage isprepared by diluting the mixture with carbonated water and then bottled. Prior to the bottling ofthe carbonated beverage, the bottles are subjected to through sanitation processes; the carbonatedbeverage is filled accordingly into the bottles of various volumes. Subsequently, the bottles arecorked, labeled and stored into crates. BEVERAGE PRODUCTION CYCLE Water Sugar Syrup Purification nn Carbonation Concentrate BottlingSyrup Preparation:Syrup is one of the most important ingredients of the carbonated drinks that is added to the drinkto give it a sweet taste add Citrimax and Chrome Mate. Sugars from the warehouse are placed inthe sugar bunkers and are then transferred to the dissolving tanks. In dissolving tank sugar ismixed with water at a temperature of about 85°C and 800-1500 mPa pressure. The syrup is thentransported to activated carbon tank where the color and smell of the syrup is removed by theaction of carbon. To remove the carbon present in the syrup carbon filtration is done in hot pre-coat filter. The syrup is then transferred to buffer tank and through heat exchanger (where itstemperature is dropped to 15-20°C) the final syrup is stored in the storage tank.University of EducationLower mall campus Lahore Page 17 of 29
  • 18. Slim ColaSYRUP MANUFACTURE PROCESS SUGAR ACTIVATED Buffer Tank WAHREHOUS CARBON E SUGAR Reaction Tank Heat BUNKRE Exchanger DISSOLVING Hot Pre-coat Storage Tank TANK 80o C Tank (15 - 20°C)Carbon dioxide and Carbonation:As discussed before, Carbonated Drinks are combination of carbonated water and syrups. Wateris carbonated by passing carbon dioxide under pressure through water. It is colorless, nontoxicand inert gas.University of EducationLower mall campus Lahore Page 18 of 29
  • 19. Slim Cola Organizational Hierarchy and SupplierOrganizational Hierarchy: Managing director General General General General manger Manager Manager Manager sales and Finance Operations technical marketing Sales & Manager marketing Manager Manager department finance production administrat -ion Manager Research Manager quality and MIS control development Manager department legal Manager accounts/ Manager audit personnel Manager maintenanceUniversity of EducationLower mall campus Lahore Page 19 of 29
  • 20. Slim ColaSuppliers:INGREDIENT SUPPLIERS  E.A. Weber & Co.  Autocrat Coffee & Extracts  American Color Research Center, Inc.  Pulpa - The Brazilian Fruit Company  RIO Syrup Company, Inc.  Occidental Flavors Inc.  Scientific Food Solutions LLCEQUIPMENT/MACHINERY SUPPLIERS  Triple-B Truck Body Co.  Gardner Denver Corporation  Water Management Group, Inc.  ALLIEDFLEX Technologies, Inc.COMPUTER SERVICES  Insight Distribution Systems  Global Beverage GroupOTHER  BF Printing  New Vibrations, Inc. - Bottle CarriersUniversity of EducationLower mall campus Lahore Page 20 of 29
  • 21. Slim Cola Marketing PlanMarketing Mix:Product:Slim cola is for people who want to lose weight and dont know where to start. It has customizedmeal plans, expert advice; and weight loss tools. Slim cola believes that one size does not fitall. The Slim cola plan  Combine lunch (turkey sandwich) with a slim cola.  Snack on an apple, 1/2 grapes, 1/2 banana, 1 mini-bag light popcorn.  Dine with sensible meals.Ingredients:  Carbonated water  Sugar  Caffeine  Phosphoric acid  Caramel color (E150d)  Natural flavorings  Citrimax and Chrome Mate Slim Cola Slim ColaProduct Benefits:  Flavor variety  Nutritious (24 vitamins and minerals)  Agreeable taste  Quick and easyUniversity of EducationLower mall campus Lahore Page 21 of 29
  • 22. Slim Cola  Encourages healthier lifestyle  Lose weight the health way  Convenient  Availability in local grocery stores  Energy to perform all household chores  Keep slim figure without extreme exerciseSlim cola provide in different size likeSSRB (Standers size returnable bottle)LRB (Litter returnable bottle)NRB (No return bottle) or disposable bottlePET (1.5 Litter plastic bottles)CANS (tin pack 330 ml) packing: Coca Cola products are available in different packing24 regular bottle shells6 bottle pack for 1.5 petsPrice:Taking competition into consideration slim cola provides its product at an affordable price to thecustomer in the market and no compromise on quality is made. Because of such competitiveprice it is also catering to the middle class & lower middle-class. Size of Slim Cola Price (Rs.) Regular bottle 15 Non returnable or disposable bottle 35 1.5 liter bottle 70 Slim Cola cane 35University of EducationLower mall campus Lahore Page 22 of 29
  • 23. Slim ColaPlace:We want globalization in near future. Recently we adopt the policy to meet the right demand ofthe customer therefore; we make available Slim Cola in every shop.Promotion:Slim cola adopts various advertising and promotional strategies to create an increased demand inthe market by associating with life style and behavior and mainly targeting value basedadvertising. Slim cola uses CSR as its marketing tool to gain emotional benefits in consumersmind. It has many brand ambassadors like Shahrukh khan, Reema Khan. It allows pricediscounts and allowances to distributors and retailers in order to push more products into themarket. It employs both push strategy through promotions and pull strategy throughadvertisements and campaigns. Slim Cola Real taste of lifeUniversity of EducationLower mall campus Lahore Page 23 of 29
  • 24. Slim Cola Financial ProjectionsSet up cost: Plant and equipment Equipment PKR 150,000 Vehicles PKR 1,200,000 Telecommunications PKR 33,000 Computers and software PKR 100,000 Starting operations Advertising and promotion PKR 250,000 Raw materials and supplies PKR 500,000 Working capital PKR 10,000,000 Start-up capital Equity investment PKR 32,900,000 Borrowings PKR 5,000,000 Total PKR 37,900,000 The result Total set-up costs PKR 12,381,000 Surplus funds PKR 25,519,000 Borrowings required 0Break Even Analysis: Average selling price per unit PKR 20 Average cost of each unit PKR 15 Gross profit margin 25% Fixed costs PKR 529,800 Dollar sales to break even PKR 2,119,200 Number of unit sales to break 105,960 evenUniversity of EducationLower mall campus Lahore Page 24 of 29
  • 25. Slim ColaIncome Statement: Sales Sales (invoiced) PKR 1,500,000.00 Cost of goods sold PKR 850,000.00 Gross profit PKR 650,000.00 Expenses Accounting fees PKR 20,000.00 Advertising PKR 25,000.00 Bank charges PKR 12,000.00 Bank interest PKR 25,500.00 Depreciation PKR 32,900.00 Electricity and gas PKR 100,000.00 Equipment hire/lease Insurance PKR 3,000.00 Legal fees PKR 12,000.00 Motor vehicle expenses PKR 35,000.00 Postage, telephone and fax PKR 6,000.00 Stationery PKR 3,400.00 Rent PKR 120,000.00 Repairs and maintenance PKR 5,000.00 Security Sundries Superannuation Transport/courier costs Wages PKR 125,000.00 Workers compensation PKR 5,000.00 Total PKR 529,800.00 Result Net profit PKR 120,200.00 Gross profit margin 43% Net profit margin 8%University of EducationLower mall campus Lahore Page 25 of 29
  • 26. Slim ColaBalance Sheet: Assets Current assets PKR 27,688,500.00 Cash PKR 24,188,500.00 Petty cash PKR 90,000.00 Accounts receivable PKR 500,000.00 Stock PKR 1,200,000.00 Short-term investment PKR 250,000.00 Prepaid expenses PKR 60,000.00 Long-term investment PKR 1,400,000.00 Fixed assets PKR 9,219,000.00 Land PKR 2,000,000.00 Buildings PKR 2,100,000.00 Improvements PKR 500,000.00 Equipment PKR 3,299,000.00 Furniture PKR 120,000.00 Motor/vehicles PKR 1,200,000.00 Total assets PKR 36,907,500.00 Liabilities Current liabilities PKR 3,507,500.00 Accounts payable PKR 3,500,000.00 Interest payable Taxes payable Income tax Sales tax PKR 7,500.00 Payroll accrual Long-term liabilities PKR 33,400,000.00 Borrowings PKR 500,000.00 equity PKR 32,900,000.00 Total liabilities PKR 36,907,500.00 Net assets PKR - Owners equity Does not balance by $120,200 Retained earnings Current year earnings PKR 120,200.00 Total equity (should equal net assets) PKR 120,200.00University of EducationLower mall campus Lahore Page 26 of 29
  • 27. Slim ColaCash Flows Statement: Starting cash position PKR 25,519,000.00 Incoming Cash sales PKR 1,000,000.00 Collections from accounts receivable Other cash receipts PKR 500,000.00 Total PKR 1,500,000.00 Outgoing Fixed costs PKR 280,000.00 Administration PKR 120,000.00 Marketing PKR 125,000.00 Operations PKR 35,000.00 Variable costs PKR 63,000.00 Administration PKR 10,000.00 Marketing PKR 50,000.00 Operations PKR 3,000.00 Total PKR 343,000.00 Result Change during month PKR 1,157,000.00 Closing cash position PKR 26,676,000.00University of EducationLower mall campus Lahore Page 27 of 29
  • 28. Slim Cola Market Research DataWater is an essential need of the human body. Most of the biological functions are based onappropriate consumptions of water per day (eight glasses for a normal human being). Its shortage(Dehydration) leads to problems like malfunctioning of kidney and excretion problems etc. slimcoal is developed as an alternate to meet the body’s fundamental requirement for hydration.The first commercial artificially carbonated water product dates back to late eighteenth century.Recommended for the consumption of lemon juice and soda water for stomach, it was sold intightly corked glass bottles.Early effervescent drinks were manufactured by mixing sodium bicarbonate solution with lemonjuice or lime juice. This mixture can cure scurvy and therefore became a very strong reason forits use in on board a ship. Thus were used for medicinal pedigree to a greater or lesser extent.Examples include quinine tonic water, used as a cure for malaria in tropical regions.Slim cola is an effective natural formula to reduce obesity and weight by reducing caloric intake.It is used as a replacement for a part of the total daily diet and provides all the basic dailynutritional requirement of the body. It also helps in bringing down the upper limit of totalcholesterol and LDL- cholesterol to the normal rang. It is mainly composed of basic foodingredients.Project brief (Local/International perspective):Obesity is the most common disorder of slimming diets at the present time and is the main causeof many health problems like heart diseases, high blood pressure, diabetes and also kidneydiseases. The main reason of obesity is an imbalance between energy intake and Energy outputcausing a large accumulation of fat in the body. In order to control obesity, caloric intake isreduced while maintaining the daily nutritional requirements of the body. Currently in the localmarket, most of the slimming diets available are pharmaceutical based with some kind ofmedicines in them and not many food based diet are available. Moreover, most of the diets areimported from different countries. Therefore, slim cola diet product is developed using low costraw materials without the addition of any kind of medicine. Hence it imparts no side effects.University of EducationLower mall campus Lahore Page 28 of 29
  • 29. Slim Cola SummaryWe are producing beverage products (Slim Cola) which makes the human slim and smart. Wehave ingredients included in our drink which help us to achieve our purpose. We projected tolounge our product in international market because to look slim and smart is desire of majority ofpeople in this world. Our target market are multicultural men and women ages 18 – 38 years whodesire to maintain a healthy lifestyle, achieve their ideal figure, and look to dieting as theirsolution. We deem coca cola Company as our major competitor. Our expected gross profitmargin and net profit margin are 43% and 8% respectively. We use the hongma machinery forour slim cola production.University of EducationLower mall campus Lahore Page 29 of 29

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