Synqware Presentation

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2009 GHTA Conference Presentation

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Synqware Presentation

  1. 1. E-Nutrition 101 Or: “Creating a Well Fed E-Commerce Engine”
  2. 2. First, Some Numbers…What’s Changing? • 93% of online sales are b2b • B2B: 31.2% of Manufacturer Shipments take place online • B2C: 3.2% of Retail Trade, 127 Billion, growing at 22% per year • GIFT B2C: 6.7% of Gifts sold online (category: Flowers and Gifts) • GIFT B2B ONLINE: 20% Average Growth (source: OmegaNet) • Source: US Dept. Commerce Retabil e-Commerce Quarterly, US Census Bureau e-Stats
  3. 3. Best Way to Access This Growing Sector: • Have a B2B Web Site • Sell to e-Tailers…and EMPOWER INDIE e- Tailers! (enable drop- shipping)
  4. 4. Who are the main e-Tailers? • Most of those Non-store Retail sales came through Electronic Shopping and Mail-Order Houses :  AAFES  Amazon  Atlanta Network Technologies  HSN  Big Fly Sports  Fansedge  Cooking.com
  5. 5. More e-Tailers:  CSN stores Petco  CSX Rail Proaction Sports  Esports Partners The Sportsman’s Guide  Fingerhut direct Union Pacific Rail  GSI Commerce  Frys Electronics  Footlocker.com  Target.com  Macys.com  Office Depot  Staples
  6. 6. e-Tailers Require “Feeds” • Ability to upload inventory levels at least twice a day • Ability to download drop-ship data and send back Fedex/UPS Shipping Data. • Intermediaries provide these services. Example: Mercury Commerce • Typical order flow (GW Schleidt): • Target.comMercuryXTROVERT QuickBooks
  7. 7. Empowering Independent Retailers: AYR1 • Use the same “feeds” that you use for high volume E-Tailers • Inventory, Drop-Shipping – No Diff • XTROVERT Inventory feed: • ERP  AYR1
  8. 8. Best Way to Get Set Up to “Feed” the e- Commerce Engine: Your Own B2B Site • The feeds that feed YOUR b2b site are the same feeds that will feed others. • Typical feeds: Inventory, Customers, Order History
  9. 9. Feeds You’ll Need: • To be effective, important to connect b2b web site to ERP system (accounting package). Allows for CHANNEL SYNERGY. CHANNEL SYNERGY leads to maximal b2b web growth. • Upload New SKUs • Download Orders • Process Leads (send to rep, upload to SalesForce) • Qualify incoming new customers -- instant credit check Example: OmegaNetXTROVERTSalesForce.com. Registrations need to be filtered through ERP so that existing customers don’t get processed as leads
  10. 10. SYNQWARE CONTACT INFO Tel: (203) 975 7092 Email: brett@synqware.com Downloads: www.synqware.com/download

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