WmegaNet Inc.
Using E-Commerce Solutions
   To Extend Your Reach –
Vendors and Agencies Are Part
   of These New Solutions
Technology:
Making Life Easier for the Team!
• Vendor
• Sales Rep Agency
• Retailer
             It’s just a tool.
“Our free email blast covered the entire
cost of the website and then some…
“I received a call from a sales rep this
week ...
“She said it looked like it would now be
our product that would be getting her
foot in the door with new clients.
“Another...
Vendor: Set Up Wholesale Website
     The Time has Come!
• Online Catalog
• Put Reps on Site – Providing Leads
• Forward R...
Vendor: Set Up Wholesale Website
• For Convenience of Stores
• Easier to Contact Company
• Easier to Find a Sales Rep
• Ea...
“I always get excited when I visit a
manufacturer’s website and see
that they sell online.
“I find I SPEND SMARTER and
fee...
“I don’t enjoy the rushed feeling I
get at market and ordering online
means I don’t have to worry about
poor planning rega...
E-Marketing: the Very
  BEST Return On Investment

Direct Marketing Association’s (DMA)
Power of Direct Economic Impact
St...
 Catalog Marketing = ~ $7 per $1 spent
 Non-Catalog Direct Marketing = ~ $15
    per $1 spent (such as telephone marketi...
Passive E-Marketing                                  (ROI ~$20)

Potential customers can search for your company name,
 ke...
Active E-Marketing                                (ROI ~$45)
When your company sends out an advertisement via
Email TO the...
Examples of Email Blasts

Secrets for a Successful
Email Blast
 What you are sending …?
  1) Product   2) Look of the Ad      3) Catchy Subject Lin...
Communicating with Current
Customers With E-Newsletters
 Regular Email Newsletters to Customers


 New Introductions


...
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Omega Net Presentation

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2009 GHTA Conference Presentation

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Omega Net Presentation

  1. 1. WmegaNet Inc. Using E-Commerce Solutions To Extend Your Reach – Vendors and Agencies Are Part of These New Solutions
  2. 2. Technology: Making Life Easier for the Team! • Vendor • Sales Rep Agency • Retailer It’s just a tool.
  3. 3. “Our free email blast covered the entire cost of the website and then some… “I received a call from a sales rep this week who thanked us for building the site and listing our reps… She said that she used to get her foot in the door with other products and then introduce our product… After our blast, however, she had 3 appointments from stores who wanted our product.
  4. 4. “She said it looked like it would now be our product that would be getting her foot in the door with new clients. “Another sales rep principal emailed me to say that one of his reps had been trying to get us into a potential store, but was having trouble. When the store saw our email blast, however, the store owner immediately called for an appointment.”
  5. 5. Vendor: Set Up Wholesale Website The Time has Come! • Online Catalog • Put Reps on Site – Providing Leads • Forward Registration Info • Forward Orders • Name Images with Item # so Reps Can Easily Use Them (AB123.jpg) Win-Win!
  6. 6. Vendor: Set Up Wholesale Website • For Convenience of Stores • Easier to Contact Company • Easier to Find a Sales Rep • Easier to Order Win-Win!
  7. 7. “I always get excited when I visit a manufacturer’s website and see that they sell online. “I find I SPEND SMARTER and feel better about my selections when I order online in the privacy of my office or home.
  8. 8. “I don’t enjoy the rushed feeling I get at market and ordering online means I don’t have to worry about poor planning regarding quantities, colors, etc. “Plus it’s nice to be able to plan my order at my convenience anytime day or night.”
  9. 9. E-Marketing: the Very BEST Return On Investment Direct Marketing Association’s (DMA) Power of Direct Economic Impact Study reported that email marketing surpasses all other channels for the return on a dollar invested. Let’s take a look at the DMA findings…
  10. 10.  Catalog Marketing = ~ $7 per $1 spent  Non-Catalog Direct Marketing = ~ $15 per $1 spent (such as telephone marketing)  The ROI for Non-Email E-Marketing (PASSIVE E-Marketing) = ~ $20 per $1 spent  The ROI for Email Marketing – (ACTIVE E-Marketing) = ~ $45 per $1 spent
  11. 11. Passive E-Marketing (ROI ~$20) Potential customers can search for your company name, keyword or product type and find your company’s link or banner. The link or banner gives them information about your company and will link TO your company’s web site. Non-Email Internet Marketing on various wholesale portals, directories and search engines. • Links • Banners • Display Ads • SER • SEO Providers, such as: AmericasMart FGMarket Gifts & Dec Giftware News OmegaNet’s GiftsWholesale.com DecorWholesale.com ToysWholesale.com AccessoriesWholesale.com … and others !
  12. 12. Active E-Marketing (ROI ~$45) When your company sends out an advertisement via Email TO the potential customer’s email address. Email Internet Marketing: • Company Sending Newsletters To Customers • Industry Newsletters (such as OmegaNet’s Gift & Home Retailer) • Email Blasts To Potential Customers / Store Providers, such as: AmericasMart Gifts & Dec Giftware News OmegaNet
  13. 13. Examples of Email Blasts 
  14. 14. Secrets for a Successful Email Blast  What you are sending …? 1) Product 2) Look of the Ad 3) Catchy Subject Line  Who you are sending to …? 1) Quality of Email List 2) Relevant Stores 4) Call to Action 5) Way to measure results /Expectations  When you are sending …? Tues, Wed, Thurs, Fri, Sat, Mon, Sun (in that order)
  15. 15. Communicating with Current Customers With E-Newsletters  Regular Email Newsletters to Customers  New Introductions  Closeouts or Specials

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