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Brandwise Presentation

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2009 GHTA Conference Presentation

2009 GHTA Conference Presentation

Published in: Business, Technology

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  • 1. Just imagine if… …your retailers could use the internet to generate traffic to their brick and mortar locations, making it easy for consumers to find specific products retailers carry from a single web site…. Pie in the sky? We don’t think so!!
  • 2. Consider that… Your customers want a centralized and easy method for conducting online business with you, then they want an easy method for conducting offline business with their customers. Email marketing = excess clutter Available SKU level data by retailer = relevant, timely, efficient Centralized shopping for consumers = More business for everyone down stream
  • 3. All this works how?  Reps place orders with retailers Order detail is available on-line by SKU for consumers Enter Zip Code Select a product See list of retailers who have purchased that product Drive to retail location Purchase product Receive Hug from Retailer Retailers place reorders Repeat process