The Warriors Way Storyline: “A warrior-assassin ninja is forced to hide in a small town in the American Badlands after refusing a mission.” Release Date: 3/12/20 Director: Sngmoo Lee Genre: Action/Fantasy/Western Audience: Late teens, young adults based upon the heavy metal music for the action sequence of the trailer as well as the general storyline of ninjas vs. cowboys. Main Stars: Dong-gun Jang, Kate Bosworth (Superman Returns), Geoffrey Rush (Shine), Danny Huston (The Kingdom) and Tony Cox (The Hustle).
The Warriors Way Marketing: Billboards Bus shelters Trailers Posters Review sites e.g. imdb. Newspapers e.g. the Sun Due to the violence portrayed during the trailer I’d assume that the trailer would be shown from five pm onwards to reach the target audience. Also, I would believe the posters for bus shelters will show little or no violence, possibly a ‘cool’ action pose to appeal to young adults. Trailer link: http://www.imdb.com/video/imdb/vi1416337689/
The Chronicles of Narnia: Voyage of the Dawn Treader Storyline: “Lucy and Edmund Pevensie return to Narnia with their cousin Eustace where they meet up with Prince Caspian for a trip across the sea aboard the royal ship The Dawn Treaderto reach the edge of the world.” Release Date: 10/12/10 Director: Michael Apted (007: The World is not enough) Genre: Adventure/Family/Fantasy Audience: Families and children aged 7+ judging by the main characters age as well as the PG rating. The trailer also shows no combat suggesting it was made to appeal to this age group. Main Stars: Georgie Henley (previous Narnia films), Skander Keynes (previous Narnia films), Ben Barnes (Stardust) and Will Poulter (Son of Rambow).
The Chronicles of Narnia: Voyage of the Dawn Treader Marketing: Billboards Bus shelters Trailers Posters Review sites e.g. imdb, Trailers during film intervals at cinemas. This movie can be marketed on virtually any available surface due to its PG rating, enabling It to have posters, trailers shown before the watershed as well as images in local newspapers. Trailer Link: http://www.imdb.com/video/imdb/vi2423167257/
Tron: Legacy Storyline: “When Sam investigates a signal sent from his father's old arcade, he's pulled into the digital world where his dad, Kevin Flynn has been trapped for 20 years. With father and son reunited, they team up with the warrior Quorraon a life-or-death journey across the cyber universe Kevin created.” Release Date: 17/12/10 Director: JoshephKosinki Genre: Action/Adventure/Sci-Fi/Thriller Audience: As it’s a Disney film I would assume its targeted at families and young adults, the stereotypical Disney audience. However, judging by the trailer I’d assume this is targeted more at the young adults due to the violence (yet no gore) portrayed. Main Stars: Jeff Bridges (Iron Man, Tron), Garrett Hedlund (Troy, Eragon), Olivia Wilde (Paradise Lost) and Bruce Boxleitner (Tron, Babylon 5).
Tron: Legacy Marketing: Billboards Bus shelters Trailers Posters Review sites e.g. imdb Trailers during film intervals at cinemas Sequel of a well known movie e.g. Tron. As a Disney film Tron: Legacy will most certainly gain a lot of attention much like its other recently released film, Alice in Wonderland. Despite seeming to appear to an older audience Disneys current movie’s have been extremely popular and therefore will attract viewers for Tron: Legacy. Trailer Link: http://www.imdb.com/video/imdb/vi4134312217/
Gulliver’s Travels Storyline: “Travel writer Lemuel Gulliver takes an assignment in Bermuda, but ends up on the island of Liliput, where he towers over its tiny citizens.” Release Date: 25/12/10 Director: Rob Letterman (Shark Tale) Genre: Adventure/Comedy Audience: Adults/young adults due to the actor (Jack Black who often stars in 12A + movies due to his type of dark humour comedy) as well as the jokes shown during the trailer. Main Stars: Jack Black (Kung Fu Panda), Jason Segel (Despicable Me) and Emily Blunt (The Devil Wears Prada).
Gulliver’s Travels Marketing: Billboards Bus shelters Trailers Posters Review sites e.g. imdb Trailers during film intervals at cinemas With Jack Black as their main form of promotion ‘Gulliver’s Travels’ should do well in attracting Jack Black fans of all ages from late teens onwards. Trailer Link: http://www.imdb.com/video/imdb/vi2625476889/
Little Fockers Storyline: “Family-patriarch Jack Byrnes wants to appoint a successor. Does his son-in-law, the "male nurse", Greg Focker have what it takes?” Release Date: 22/12/10 Director: Paul Weitz (Cirque Du Freak: The Vampires Assistant) Genre: Comedy Audience: Young Adults and up due to language and mild sex references for humour as well as adult humour e.g. A younger audience may not get some of the jokes. Main Stars: Robert De Niro (Stardust), Ben Stiller (Night at the Museum), Teri Polo (Meet the Parents) and Dustin Hoffman (Kung Fu Panda).
Little Fockers Marketing: Billboards Bus shelters Trailers Posters Review sites e.g. imdb Trailers during film intervals at cinemas Word of mouth As the two previous films have been a great success this movie may rely on common knowledge as well as word of mouth for this films promotion. With popular movie stars as actors for the main roles ‘Little Fockers’ should have no problem appealing to adults and young adults, especially as the stars have starred in hit movies for the same target audience e.g. Stardust and Night at the Museum. Trailer Link: http://www.imdb.com/video/imdb/vi1213372697/
Movie Comparison Overall, the majority of the movies released during December are family/feel-good/comedy films that can be enjoyed by a large audience. Often feel-good/family films/comedies are released around Christmas as its not only the holidays for the majority of families but also relative to moods associated with the season e.g. Fantasy may be associated with Father Christmas and such. Also, as these films appeal to families it may attract more people to view it at a time (stereotypical two parents and two children) therefore raking in the money through the Box Office.
Upcoming Films Website Source website: http://www.comingsoon.net/movies.php?year=2010&month=12