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Visibility and Social Media
    Monitoring study of
    Belgian companies

       Survey Results
        August 2010




 ...
Introduction
• Social media for business is a hot topic
• Key questions:
  •   Are companies present in social media?
  • ...
Research method (1)
• Visibility of companies
  •   540 companies analyzed
      •   BEL-20 companies
      •   Trends Gaz...
Research method (2)
• Social Media Monitoring
  •   Twitter
  •   Facebook
  •   LinkedIn




                            ...
Some Statistics
• Facebook 500 million, Twitter 150 million and
  LinkedIn 75 million
• In Belgium LI has +/-800K members,...
Visibility of Belgian companies




                     Vanguard Leadership (c) – August 2010
Social Media Presence


            Not Present
               29%




                                                 Pr...
Social Media Visibility
                 on company website

                                     Yes
                    ...
Where are companies?

80%


70%


60%


50%


40%


30%


20%


10%


0%
        Facebook   Twitter                      L...
Are you listening?




              Vanguard Leadership (c) – August 2010
Twitter Monitoring
• Step 1: Generic Tweet requesting acknowledgement
• Step 2: Request for specific & relevant informatio...
Twitter Monitoring

Conclusions:
• Only 45% of the companies replied!

Reasons why not responding:
• Dormant name – claime...
Facebook Presence
                        18%             20%




               19%




                                 ...
LinkedIn Monitoring

Aspects of interactivity
• Companies & people following companies
• Status live update follow
• Comme...
Companies in LinkedIn
             Overview

  70%

  60%

  50%

  40%

  30%

  20%

  10%

  0%
        1-10   11-50   ...
Followers of company

   100%
    90%
    80%
    70%
    60%
    50%
    40%
    30%
    20%
    10%
     0%




        ...
Status Updates




            Vanguard Leadership (c) – August 2010
Conversations in LinkedIn Groups
                               1% 1%

                          5%
            15%




  ...
Answers
           1%
      8%        12%




35%

                               44%




                                ...
Polls


60%


50%


40%


30%


20%


10%


0%
      No votes   1 - 5 votes   6 - 20 votes   21 - 50   51 - 250    251 - 1...
Conclusions

• Companies are only getting their feet wet..
• Socil media is not really part of the company
  and marketing...
Recommendations
Visibility
  •   Add social media links to your website
Twitter
  •   Use a representative and easy to fin...
Recommendations
Before you get started:
  •   Create social media awareness for all employees
      (not just for marketin...
About Vanguard Leadership

Vanguard Leadership is a Social Media Policy Consultancy company
  that focuses on helping comp...
Contact details

Mic Adam
Social Media Policy Creator
General Manager
Vanguard Leadership

Website: www.vanguard-leadershi...
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State Of Social Media In Belgium Presentation

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Market study presentation of social media monitoring in Belgium

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Transcript of "State Of Social Media In Belgium Presentation"

  1. 1. Visibility and Social Media Monitoring study of Belgian companies Survey Results August 2010 Mic Adam Vanguard Leadership (c) – August 2010
  2. 2. Introduction • Social media for business is a hot topic • Key questions: • Are companies present in social media? • How visible do thy make they presence? • Do companies monitor their social media accounts? • Do they engage their audience? Vanguard Leadership (c) – August 2010
  3. 3. Research method (1) • Visibility of companies • 540 companies analyzed • BEL-20 companies • Trends Gazellen • Brussels – Large companies • Antwerp – Medium sized companies • Miscelaneous companies (large and small geographically spread all over belgium) • Company websites were visited and checked for links to social media profiles • Inventory of social media profiles through various search engines and tools including platforms themselves Vanguard Leadership (c) – August 2010
  4. 4. Research method (2) • Social Media Monitoring • Twitter • Facebook • LinkedIn Vanguard Leadership (c) – August 2010
  5. 5. Some Statistics • Facebook 500 million, Twitter 150 million and LinkedIn 75 million • In Belgium LI has +/-800K members, FB 3.5M and Twitter +/-100K users • In Belgium there are • +/-4.500 companies represented in LinkedIn • No specific numbers are available for Facebook or Twitter Vanguard Leadership (c) – August 2010
  6. 6. Visibility of Belgian companies Vanguard Leadership (c) – August 2010
  7. 7. Social Media Presence Not Present 29% Present 71% Social Media Presence = have a profile on at least one SoM platform Vanguard Leadership (c) – August 2010
  8. 8. Social Media Visibility on company website Yes 25% No 75% 1 in 3 on companies with social media profile 1 in 4 on ALL companies Yes 35% No 65% Vanguard Leadership (c) – August 2010
  9. 9. Where are companies? 80% 70% 60% 50% 40% 30% 20% 10% 0% Facebook Twitter LinkedIn Vanguard Leadership (c) – August 2010
  10. 10. Are you listening? Vanguard Leadership (c) – August 2010
  11. 11. Twitter Monitoring • Step 1: Generic Tweet requesting acknowledgement • Step 2: Request for specific & relevant information • Step 3: File a complaint about not listening Reply 45% No Reply 55% Vanguard Leadership (c) – August 2010
  12. 12. Twitter Monitoring Conclusions: • Only 45% of the companies replied! Reasons why not responding: • Dormant name – claimed for future use? • Not really used – it is someone’s toy? • Only used to shout AT the world, not engage Vanguard Leadership (c) – August 2010
  13. 13. Facebook Presence 18% 20% 19% 43% • 20% - Page only: Just claimed page (no fans/No posts) • 43% - Starter: a few fans and limited amount of posts • 19% - Advertizers: Fans but only outgoing posts • 18% - Conversationalists: Fans and posts from company and fans Vanguard Leadership (c) – August 2010
  14. 14. LinkedIn Monitoring Aspects of interactivity • Companies & people following companies • Status live update follow • Comments on discussions • Replies to Questions & Answers • Poll votes Vanguard Leadership (c) – August 2010
  15. 15. Companies in LinkedIn Overview 70% 60% 50% 40% 30% 20% 10% 0% 1-10 11-50 51-200 201-500 501-1000 1.001-5.000 5.000-10.000 Reflects belgian business landscape Vanguard Leadership (c) – August 2010
  16. 16. Followers of company 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 5K-10K 51-250 1-10 Remarks: • Large companies: few employees follow their company • Medium sized companies: evenly spread • Small companies: in line with size Vanguard Leadership (c) – August 2010
  17. 17. Status Updates Vanguard Leadership (c) – August 2010
  18. 18. Conversations in LinkedIn Groups 1% 1% 5% 15% 78% No comment 1-5 comments 6-20comments 21-50 comments 50+ comments • Out of 78% uncommented discussions is about 4 out 5 • Link to article or website • Event announcement • Advertizing service or product Vanguard Leadership (c) – August 2010
  19. 19. Answers 1% 8% 12% 35% 44% No comment 1-5 comments 6-20comments 21-50 comments 50+ comments Vanguard Leadership (c) – August 2010
  20. 20. Polls 60% 50% 40% 30% 20% 10% 0% No votes 1 - 5 votes 6 - 20 votes 21 - 50 51 - 250 251 - 1,000 1000+ votes votes votes votes Vanguard Leadership (c) – August 2010
  21. 21. Conclusions • Companies are only getting their feet wet.. • Socil media is not really part of the company and marketing strategy • Some companies might be monitoring social media but most are certainly not engaging their customers. Vanguard Leadership (c) – August 2010
  22. 22. Recommendations Visibility • Add social media links to your website Twitter • Use a representative and easy to find name • Give followers a reason to follow you Facebook • Post regularly but not too commercial info • Engage your audience LinkedIn • Have a company profile people can follow, including your employees • Create and moderate good discussions Vanguard Leadership (c) – August 2010
  23. 23. Recommendations Before you get started: • Create social media awareness for all employees (not just for marketing) • Create inventory where audiences, employees, clients and markets are • Create and implement a social media policy When you are up and running: • Integrate social media into the company’s strategy • Commit resources (people, money and time) to implement social media • Monitor your social media accounts • Engage your audience Vanguard Leadership (c) – August 2010
  24. 24. About Vanguard Leadership Vanguard Leadership is a Social Media Policy Consultancy company that focuses on helping companies and individuals protect their reputation in social media by • Providing awareness presentations about social media • Creating social media inventories • Creating and implementing social media policies • Providing customized trainings and workshops • Providing social media monitoring in an outsourced model. Vanguard Leadership also provides specific training and monitoring solutions for companies taking them “from a professional profile to an efficient social media strategy. Vanguard Leadership (c) – August 2010
  25. 25. Contact details Mic Adam Social Media Policy Creator General Manager Vanguard Leadership Website: www.vanguard-leadership.be Blog: http://micvadam.wordpress.com Email: adammic@vanguard-leadership.be Phone: +32 478 50 41 35 Skype: micvadam Address: Jan Vanlooylaan 63 B-8670 Koksijde Belgium
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