Blendec Lesson: Social media marketing doesn’t always need to cost a lot of money. Creating funny, original video and leveraging an already large user base can be used to increase sales.
StarbucksLesson: Thinking of ways to build your company are great, but directlyasking your consumers what they want, is better. Acting on thatinformation and doing it publicly is key to the success of this campaign.
How do you get startedwithout loosing yourreputation?
Process to implement a Social media plan and policyAwareness Social Media Inventory Training Monitoring Building Policy Goals, Teams Project: Objectives, Ambassadors define – strategy roll-out
Social Media Strategy Cascade Photo LinkedIn Blog World Wide Members Core Company Circle Employees LBS Employees WebFacebook Twitter Video
Approach to setting up your social media presenceOutward Bound Step 1: Setting up core personal profiles Step 2: Set up company profiles Step 3: Start engagement from the company Step 4: Conversations by core people Step 5: Involving your employees Step 6: Conversing with your clients and the worldInward Bound Step 1: Monitor Company accounts Step 2: Monitor conversation on Company and people Step 3: Monitor conversations (competitors, clients, trends)
Lets go mobile • Foursquare • Twitter • Linkedin • Facebook
Before I forget...Social Media is.... Vanguard Leadership (c) - May 2010 28
Do you still have questions such as..• Do you really want to know what people are saying about you, your company and your products?• Do you really want to protect your and your company’s reputation?• Do you really want to use social media tools more efficiently and make money?
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