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Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
Social media video training
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Social media video training

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This ia a subset of the slides used during training: "Social media & Video". This will focus on 4 major platforms: Youtube, Vimeo, Instagram and Vine

This ia a subset of the slides used during training: "Social media & Video". This will focus on 4 major platforms: Youtube, Vimeo, Instagram and Vine

Published in: Business, Technology
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  • http://www.entrepreneur.com/article/219524http://www.searchengineguide.com/mack-collier/five-ways-your-small-business-can-use-on.phphttp://technorati.com/business/article/42-ways-to-use-video-to/
  • Transcript

    • 1. Social Media & Video Mic Adam Vanguard Leadership Twitter: @micadam LinkedIn: be.linkedin.com/in/micadam
    • 2. Agenda • Overview and comparison • Overall Video Marketing Tips & Tricks • Getting Started with YouTube • Getting Started with Vimeo • Getting Started with Instagram • Getting Started with Vine
    • 3. From strategy to implementation
    • 4. Many video options available
    • 5. Why use for your business? • Engage people • Demonstrate your product • Viral effect • Customer testimonials • Faces, Voices and Personality • Introduce staff • Authenticity • Show location (culture) • Affordable • Fun place to work • Evangelize • Events • Flashmods • Training
    • 6. Here are some examples • Demonstrate your product • Customer testimonials • Introduce staff • Employee on-boarding • Evangelize • Show location (culture) • Fun place to work • Recruitment • Events • Flashmods • Training
    • 7. More examples • How to guide • The making of… • Sponsorship • Behind the scenes…
    • 8. Full Video platforms for Business
    • 9. Let compare http://www.youtube.com/watch?v=CH1XGdu-hzQ https://vimeo.com/channels/staffpicks/78068001
    • 10. Why Vimeo? 1. Community of professionals 2. Less fluff and junk 3. Cleaner layout 4. No advertisements 5. Password protection 6. Less IT blockage
    • 11. YouTube Pro’s & Cons Pro Con • Large audience (500 million+) • All types of quality • Owned by Google (SEO) • Free account • Can be branded • Unlimited Uploads • Advertizing options • Too many video’s to search (too many distractions) • Advertizing considered negatievly • Analytics too basic
    • 12. Vimeo’s Pro & Con Pro • Higher quality • Better reputation • Priority uploading • More customization • More engaged users Con • Smaller audience (70M/month vs 800M/month) • Much video is better handled by search engines • Premium account is needed for more functionality
    • 13. Short video Platforms
    • 14. Let’s compare
    • 15. Instagram Pro & Con Pro • Owned by Facebook Con • Low sharing behaviour • 13 filters • No looping • Stabilizer • No embedding • 15 seconds of video • Longer load times • Editing capabilities • Select Thumbnail
    • 16. Vine Pro & Con Pro • Owned by Twitter Con • No editing functionality • Simple interface • 6 seconds • No forced sharing • Small userbase • Looping video • Embedding is easy • Fast load time
    • 17. Captivate your audience Get then hooked Keep them watching • Make the first shot fascinating • • Address the audience immediately Pay attention to lighting, sound quality, and shot-framing. • Make sure the audio is clear and balanced. • Properly light your video. • Include only necessary footage in your videos. Cut, cut, cut! But... • Tease the rest of the video • Avoid sloppy editing. It can be more distracting than no editing. • Keep branding to less than five seconds, unless it’s hilarious • Use varying camera angles, cutaways and other visuals to make your videos dynamic. Long, static shots can make a video drag. • Add transitions, overlays and graphics to help convey your story. • Tell them what they’re watching • Spark their curiosity • Ask a question http://www.youtube.com/watch?v= qg1ckCkm8YI
    • 18. Optimizing your video’s • Have original content (Blendtec) • Video Length is between 2 & 4 min • Use higher resolution • Add you contact information to the video • Use Captions and Subtitles • Add Transcript of your video • Use Tags and keywords (“video”) • Allow feedback, comments, review & ratings • Share via social media
    • 19. Introducing
    • 20. Overview Privacy, Copyright & Ethics Finding, viewing, liking & commenting Channels, playlists & topics Creating content & Shooting tips for video Understanding video technology and devices Uploading & editing video Branding channels Social Sharing & Handling comments Understanding the analytics
    • 21. Getting started with Vimeo
    • 22. Making short video’s
    • 23. Vine & Instagram for Business http://www.youtube.com/watch?v=al7baATEdQg
    • 24. Instagram
    • 25. Overview • Download app • Signup • Find & follow friends • View, like & comment • Record video & apply effects • Share video
    • 26. Instagram for business
    • 27. Some great examples
    • 28. 6 seconds of Fame
    • 29. 6 Quick Ideas for Vine
    • 30. Questions
    • 31. Connect with me!

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