WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
Who is active on social media A. Personally vs Professionally B. On which platforms: Facebook – Twitter – LinkedIn – G+ - YouTube – Review sites – etc. C. Who has used Social media: Youtube – review sites – etc.
Livecast – platform to stream video from (video podcast with content)MMO = massive multiplayer onlineMOG = Massive online gameMMORP = Massively multiplayer online role-playing game
Another myth about social media
We are seeing 2 types of behaviours of companies:Those who close down the access to social media (esp. Facebook, Twitter, Youtube, etc.)But sheep do escape... And then what.Thos who leave it open and have no rulesSetting up for disaster and discussions after the fact
How you could your or your company’s social profile look like?
Social Media Policy Presentation HR@Work
Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • MonitoringMic Adam • Market research
Agenda• Overview of social media• Steps to implementing social media• Social Media Policy
Overview of legal framework• No specific social media legislation• Impact of general legislation • Labour law • Privacy law • Intellectual property law • Other laws (slander; stalking; etc.)
Topics• Policy or Guidelines?• Why do you need a policy?• Who makes the policy?• Perspectives of the policy?• How do you make a policy?• What needs to be in the policy?• How do you implement a policy?