Social Media activities             • Awareness Building             • Inventory Services             • Policy Creation   ...
Agenda• Social Media Policy Survey Overview  (Vanguard Leadership – October-November 2012)• Steps towards a Social Media P...
What we know!
Frequency of access706050                                                                   Daily40                       ...
What is bound to happen?
And also this...
SoMePol @ companies         (c) Vanguard Leadership – Oct-Nov 2012
Employee Awareness of the SoMePol        (c) Vanguard Leadership – Oct-Nov 2012
Time for a poll!Who has a social media policy?
Social Media Policy
Your idea of a Social Media Policy?
It can be different
And one step further...
These times are over... Mostly
Topics that need answering• Legal Framework?• Policy or Guidelines?• Why do you need a policy?• Who makes the policy?• Per...
First, the legal framework…• No specific social media legislation• CAO 81 & 38• “Wet op privacy” – (8/12/92)• Impact of ge...
Guidelines or Policy• Policy is official and enforceable  •   Control legal burden  •   Cover HR items  •   Identify risk•...
Who contributes to the policy?         And Why?                          Marketing                          HR          ...
How to create a social media policy?             • Social media policy creation               software               •   h...
How Long Is your SMP?             6%38%                                             1 page                                ...
Social Media Policy/Guidelines     35+ areas of interest
So                                                    M                                         C            e            ...
Anatomy of a good policy
Some examples
Key to success    Roll-out
How were they informed?                        6%    0%      16%                                                         4...
Roll-Out van een Sociale Media Policy
Best Practices
A good alternative!
Need or want to discuss more about      Social Media Policies!
Social media policies for smdaybe
Social media policies for smdaybe
Social media policies for smdaybe
Social media policies for smdaybe
Social media policies for smdaybe
Social media policies for smdaybe
Social media policies for smdaybe
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Social media policies for smdaybe

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The introduction to social media policy creation

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Transcript of "Social media policies for smdaybe"

  1. 1. Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • MonitoringMic Adam • Market research
  2. 2. Agenda• Social Media Policy Survey Overview (Vanguard Leadership – October-November 2012)• Steps towards a Social Media Policy• Social Media Policies made simple
  3. 3. What we know!
  4. 4. Frequency of access706050 Daily40 Weekly30 Monthly20 No account10 0 be In re er s e+ k g o ed ua itt Tu lo bo gl Tw nk B sq oo ou ceLi ur G Y Fa Fo (c) Vanguard Leadership – Oct-Nov 2012
  5. 5. What is bound to happen?
  6. 6. And also this...
  7. 7. SoMePol @ companies (c) Vanguard Leadership – Oct-Nov 2012
  8. 8. Employee Awareness of the SoMePol (c) Vanguard Leadership – Oct-Nov 2012
  9. 9. Time for a poll!Who has a social media policy?
  10. 10. Social Media Policy
  11. 11. Your idea of a Social Media Policy?
  12. 12. It can be different
  13. 13. And one step further...
  14. 14. These times are over... Mostly
  15. 15. Topics that need answering• Legal Framework?• Policy or Guidelines?• Why do you need a policy?• Who makes the policy?• Perspectives of the policy?• How do you make a policy?• What needs to be in the policy?• How do you implement a policy?
  16. 16. First, the legal framework…• No specific social media legislation• CAO 81 & 38• “Wet op privacy” – (8/12/92)• Impact of general legislation • Labour law • Privacy law • Intellectual property law • Other laws (slander; stalking; etc.)
  17. 17. Guidelines or Policy• Policy is official and enforceable • Control legal burden • Cover HR items • Identify risk• Guideline is a suggestion and not enforceable • Communication piece • Motivate and inspire users (ambassadors) • Create positive frame of mind
  18. 18. Who contributes to the policy? And Why?  Marketing  HR  IT  Legal  Mngt Team  Employees  Unions
  19. 19. How to create a social media policy? • Social media policy creation software • http://socialmedia.policytool.net/ • http://socialpolicygenerator.com • Social media policy examples • http://socialmediagovernance.c om/policies.php • Write one your own
  20. 20. How Long Is your SMP? 6%38% 1 page 2-3 pages 4+ pages 56% (c) Vanguard Leadership – Oct-Nov 2012
  21. 21. Social Media Policy/Guidelines 35+ areas of interest
  22. 22. So M C e om O De pa ve fin 0 10 20 30 40 50 60 ny r v t ie ion So w s M So e 42,9 Sp ok Ac Me es c 32,1 pe ou Em rs nts Em p o n 21,4 pl loy Ru oy ee ls ee R 28,4 G ule R u es ide s 10,7 po lin nd es Ti 57,1 ps Ch & art D 28,6 o Tric R s & ks eq 32,1 ue Don st t ac s What content does the SM P focus on? 50 ce ss 10,7(c) Vanguard Leadership – Oct-Nov 2012
  23. 23. Anatomy of a good policy
  24. 24. Some examples
  25. 25. Key to success Roll-out
  26. 26. How were they informed? 6% 0% 16% 40% 18% 20%Not Intranet post Email Presentation Training Video
  27. 27. Roll-Out van een Sociale Media Policy
  28. 28. Best Practices
  29. 29. A good alternative!
  30. 30. Need or want to discuss more about Social Media Policies!
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