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Social media policies for smdaybe

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The introduction to social media policy creation

The introduction to social media policy creation

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  • 1. Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • MonitoringMic Adam • Market research
  • 2. Agenda• Social Media Policy Survey Overview (Vanguard Leadership – October-November 2012)• Steps towards a Social Media Policy• Social Media Policies made simple
  • 3. What we know!
  • 4. Frequency of access706050 Daily40 Weekly30 Monthly20 No account10 0 be In re er s e+ k g o ed ua itt Tu lo bo gl Tw nk B sq oo ou ceLi ur G Y Fa Fo (c) Vanguard Leadership – Oct-Nov 2012
  • 5. What is bound to happen?
  • 6. And also this...
  • 7. SoMePol @ companies (c) Vanguard Leadership – Oct-Nov 2012
  • 8. Employee Awareness of the SoMePol (c) Vanguard Leadership – Oct-Nov 2012
  • 9. Time for a poll!Who has a social media policy?
  • 10. Social Media Policy
  • 11. Your idea of a Social Media Policy?
  • 12. It can be different
  • 13. And one step further...
  • 14. These times are over... Mostly
  • 15. Topics that need answering• Legal Framework?• Policy or Guidelines?• Why do you need a policy?• Who makes the policy?• Perspectives of the policy?• How do you make a policy?• What needs to be in the policy?• How do you implement a policy?
  • 16. First, the legal framework…• No specific social media legislation• CAO 81 & 38• “Wet op privacy” – (8/12/92)• Impact of general legislation • Labour law • Privacy law • Intellectual property law • Other laws (slander; stalking; etc.)
  • 17. Guidelines or Policy• Policy is official and enforceable • Control legal burden • Cover HR items • Identify risk• Guideline is a suggestion and not enforceable • Communication piece • Motivate and inspire users (ambassadors) • Create positive frame of mind
  • 18. Who contributes to the policy? And Why?  Marketing  HR  IT  Legal  Mngt Team  Employees  Unions
  • 19. How to create a social media policy? • Social media policy creation software • http://socialmedia.policytool.net/ • http://socialpolicygenerator.com • Social media policy examples • http://socialmediagovernance.c om/policies.php • Write one your own
  • 20. How Long Is your SMP? 6%38% 1 page 2-3 pages 4+ pages 56% (c) Vanguard Leadership – Oct-Nov 2012
  • 21. Social Media Policy/Guidelines 35+ areas of interest
  • 22. So M C e om O De pa ve fin 0 10 20 30 40 50 60 ny r v t ie ion So w s M So e 42,9 Sp ok Ac Me es c 32,1 pe ou Em rs nts Em p o n 21,4 pl loy Ru oy ee ls ee R 28,4 G ule R u es ide s 10,7 po lin nd es Ti 57,1 ps Ch & art D 28,6 o Tric R s & ks eq 32,1 ue Don st t ac s What content does the SM P focus on? 50 ce ss 10,7(c) Vanguard Leadership – Oct-Nov 2012
  • 23. Anatomy of a good policy
  • 24. Some examples
  • 25. Key to success Roll-out
  • 26. How were they informed? 6% 0% 16% 40% 18% 20%Not Intranet post Email Presentation Training Video
  • 27. Roll-Out van een Sociale Media Policy
  • 28. Best Practices
  • 29. A good alternative!
  • 30. Need or want to discuss more about Social Media Policies!

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