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Social Media in the chemical industry

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Social Media presentation at the FECC (Chemical association) given in Hamburg, Germany. This presentation gives a general overview and 10 steps you need to take to get started.

Social Media presentation at the FECC (Chemical association) given in Hamburg, Germany. This presentation gives a general overview and 10 steps you need to take to get started.

Published in: Business, Technology
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  • Valuable 10 steps, I would just like to add two points.

    Part of the routine would be the review of earlier steps (e.g. add a new channel or platform to your portfolio, or why not, remove one.)

    Regarding the guidelines, avoid reinventing the wheel, a social media code of conduct ''out there'' could serve as a starter
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  • WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
  • Livecast – platform to stream video from (video podcast with content)MMO = massive multiplayer onlineMOG = Massive online gameMMORP = Massively multiplayer online role-playing game
  • Verhaal Tearoom brugge + electrabel (verhuis)
  • How you could your or your company’s social profile look like?
  • Alphabet en Telenet verhaal
  • Twitter -> EO recruitment – Facebook -> aveve – etc.
  • Transcript

    • 1. Mic AdamSocial Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring• Market researchYou already are…
    • 2. • Product Demo• Conversations• Clients• Prospects• Influencers• Journalists• Ideaboxes• Selling• Customer Service• CrisisCommunication• E-learning• Employer Branding• Recruitment• Etc.• Brand reputation• Personal reputation• Ruining your life• Loose job• Never get job• Get robbed• Unhappy clients• Viral damageSocial Media
    • 3. Success and Failure are not far apart
    • 4. How do I REALLY getstarted with Social Media?
    • 5. Be aware that...
    • 6. Customer SupportMarket ResearchOnline Reputation ManagementCommunity ManagementConsumer InsightsRecruitingBusiness DevelopmentSalesP.R.Business MeasurementMarketingEducationThought LeadershipSearch/SEOMobilitySocial Media is everywhere in your Company!Customer AcquisitionLead GenerationCrisis ManagementInternal collaborationCustomer RetentionAdvertisingAdvocacyEvent ManagementFund-RaisingCorporate Communications
    • 7. Step 1: Start listening(aka Social Media Monitoring)
    • 8. Do you really know..
    • 9. Step 2: Define your GoalsMust be in sync with company goals
    • 10. Example using SoMe forEmployer Branding Domains
    • 11. Step 3: Setup your Social Media accounts?You!
    • 12. Example of SoMe Accounts
    • 13. Step 4: Sociale Media Guidelines(aka Social Media Policy)
    • 14. Does your company have one?
    • 15. Step 5: Create Sociale Media Awarenessinside your company
    • 16. Step 6: Enlist ambassadorsEmployees & External People
    • 17. Step 7: Post regularlyStep 7: Start conversations….
    • 18. Step 8: Connect the Real World withthe Digital World
    • 19. Step 9: Measure ResultsSource: Olivier Blanchard
    • 20. Step 10:Social Media Routine
    • 21. Concluding thoughts• Create professional profiles• Just do it and post regularly• Watch and learn from others• Start conversations• Experiment with content• Keep it fun• Help others• Do not be afraid of negativecomments = conversation starter• Do not compare
    • 22. Connect with me!

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