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Social Media and Networking
                    Governance




             Who is hanging out your dirty laundry?

Vangua...
“You will only remember 3 things”
                       Philip Crosby


1. Blocking Social Media is NOT an option
2. A go...
What is social media?




Vanguard Leadership                      March,2010 (c)
Overview of players in the social
      media/networking market




                      More and detailed information av...
Social Media and Networking is of all ages!




Vanguard Leadership                   March,2010 (c)
Social media is big




               More and detailed information and statistics available upon request



Vanguard Lea...
More and detailed information available upon request



Vanguard Leadership                                               ...
Déja-Vu




Vanguard Leadership             March,2010 (c)
Scared?
                          •   Productivity loss
                          •   Reputation damage
                  ...
Embrace!
 • Here to stay – not going away!
 • Growing continuously
 • Can not be blocked
 • Innovation and idea incubation...
Why we need some guidelines?

 Integration with applications (Outlook, etc.)
 Uncontrolable platforms (GSM, Home work)
 Cl...
Effectiveness of a policy




Vanguard Leadership                    March,2010 (c)
Social Networking Governance
         Policy or Guidelines?

•   Areas to be covered                                  • Mo...
Process

                          • Awareness creation
                          • Inventorize
                          ...
Social Media Tips

     Do                          Don’t
    • Be polite                  • Share secrets
    • Be courte...
Conclusions - Business

 • Take advantage of Social Networking to
   expand your business
 • Have a social networking stra...
Conclusions – Personal tips
                Watch out sharing...
      • Personal Conversations
      • Social Plans
     ...
Vanguard Leadership   March,2010 (c)
Want to know more?

 Contact me Mic Adam – Vanguard Leadership
       at info@vanguard-leadership.be
       Phone: +32 478...
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Social Media And Networking Governance

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Creating social media and social networking policies as part of good governance

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Transcript of "Social Media And Networking Governance"

  1. 1. Social Media and Networking Governance Who is hanging out your dirty laundry? Vanguard Leadership March,2010 (c)
  2. 2. “You will only remember 3 things” Philip Crosby 1. Blocking Social Media is NOT an option 2. A good policy or guidelines are a MUST 3. Stupid MISTAKES will always happen Vanguard Leadership March,2010 (c)
  3. 3. What is social media? Vanguard Leadership March,2010 (c)
  4. 4. Overview of players in the social media/networking market More and detailed information available upon request Vanguard Leadership March,2010 (c)
  5. 5. Social Media and Networking is of all ages! Vanguard Leadership March,2010 (c)
  6. 6. Social media is big More and detailed information and statistics available upon request Vanguard Leadership March,2010 (c)
  7. 7. More and detailed information available upon request Vanguard Leadership March,2010 (c)
  8. 8. Déja-Vu Vanguard Leadership March,2010 (c)
  9. 9. Scared? • Productivity loss • Reputation damage • Loss of control over brand and image • Afraid to make mistakes • Security risk • Cost – no money • Fear of unknown - Ignorance • Lack of experience and expertise • Lack of leadership • No resources to contribute • Terrified of feedback and truth • Unwilling to be transparent • Uninformed - Confused • Not used in B2B environment • Customers do not use it (?) • Information overload • Does not fit into company structure • Traditional media more important • No results or ROI • No monitoring ROI tools Vanguard Leadership March,2010 (c)
  10. 10. Embrace! • Here to stay – not going away! • Growing continuously • Can not be blocked • Innovation and idea incubation • Client interaction • Social networking – a must! • Real customer interaction happens • Data Mining • Community Building • Trend detection • Reputation monitoring • Other departments might have needs: • HR for recruiting • Marketing for research • R&D for research • PR to track brand and trends • Finance for company tracking Vanguard Leadership March,2010 (c)
  11. 11. Why we need some guidelines? Integration with applications (Outlook, etc.) Uncontrolable platforms (GSM, Home work) Clear rules of understanding and engagement Vanguard Leadership March,2010 (c)
  12. 12. Effectiveness of a policy Vanguard Leadership March,2010 (c)
  13. 13. Social Networking Governance Policy or Guidelines? • Areas to be covered • Monitoring • Who is involved? • Hardware & software • Code of conduct considerations • Identity • Disciplinary actions • Information protection • Etc. • Etc. More and detailed information available upon request
  14. 14. Process • Awareness creation • Inventorize • Create policy • Delivery and implementation of policy • Optional: Training Vanguard Leadership March,2010 (c)
  15. 15. Social Media Tips Do Don’t • Be polite • Share secrets • Be courteous • Curse • Be helpful • Bad mouth • Be conversational • Complain about company or product • Be intelligent • Act stupic • Be non-confrontationable • Defame • Be transparent • Forget day job Vanguard Leadership March,2010 (c)
  16. 16. Conclusions - Business • Take advantage of Social Networking to expand your business • Have a social networking strategy and policy • Monitor and act quickly Vanguard Leadership March,2010 (c)
  17. 17. Conclusions – Personal tips Watch out sharing... • Personal Conversations • Social Plans • Linking Sites • Company information • Photos of your kids • Address and phone number • Personal finance information • Passwords • Password hints • Anything you do not want to share Vanguard Leadership March,2010 (c)
  18. 18. Vanguard Leadership March,2010 (c)
  19. 19. Want to know more? Contact me Mic Adam – Vanguard Leadership at info@vanguard-leadership.be Phone: +32 478 50 41 35 What can I deliver to you? • More detailed information on above topics • Social Networking Inventory Service • Social Networking Policy Creation • Social Networking Awareness Building • Social Networking Training and Education Vanguard Leadership March,2010 (c)
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