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Social Media And Networking Governance
 

Social Media And Networking Governance

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Creating social media and social networking policies as part of good governance

Creating social media and social networking policies as part of good governance

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    Social Media And Networking Governance Social Media And Networking Governance Presentation Transcript

    • Social Media and Networking Governance Who is hanging out your dirty laundry? Vanguard Leadership March,2010 (c)
    • “You will only remember 3 things” Philip Crosby 1. Blocking Social Media is NOT an option 2. A good policy or guidelines are a MUST 3. Stupid MISTAKES will always happen Vanguard Leadership March,2010 (c)
    • What is social media? Vanguard Leadership March,2010 (c)
    • Overview of players in the social media/networking market More and detailed information available upon request Vanguard Leadership March,2010 (c)
    • Social Media and Networking is of all ages! Vanguard Leadership March,2010 (c)
    • Social media is big More and detailed information and statistics available upon request Vanguard Leadership March,2010 (c)
    • More and detailed information available upon request Vanguard Leadership March,2010 (c)
    • Déja-Vu Vanguard Leadership March,2010 (c)
    • Scared? • Productivity loss • Reputation damage • Loss of control over brand and image • Afraid to make mistakes • Security risk • Cost – no money • Fear of unknown - Ignorance • Lack of experience and expertise • Lack of leadership • No resources to contribute • Terrified of feedback and truth • Unwilling to be transparent • Uninformed - Confused • Not used in B2B environment • Customers do not use it (?) • Information overload • Does not fit into company structure • Traditional media more important • No results or ROI • No monitoring ROI tools Vanguard Leadership March,2010 (c)
    • Embrace! • Here to stay – not going away! • Growing continuously • Can not be blocked • Innovation and idea incubation • Client interaction • Social networking – a must! • Real customer interaction happens • Data Mining • Community Building • Trend detection • Reputation monitoring • Other departments might have needs: • HR for recruiting • Marketing for research • R&D for research • PR to track brand and trends • Finance for company tracking Vanguard Leadership March,2010 (c)
    • Why we need some guidelines? Integration with applications (Outlook, etc.) Uncontrolable platforms (GSM, Home work) Clear rules of understanding and engagement Vanguard Leadership March,2010 (c)
    • Effectiveness of a policy Vanguard Leadership March,2010 (c)
    • Social Networking Governance Policy or Guidelines? • Areas to be covered • Monitoring • Who is involved? • Hardware & software • Code of conduct considerations • Identity • Disciplinary actions • Information protection • Etc. • Etc. More and detailed information available upon request
    • Process • Awareness creation • Inventorize • Create policy • Delivery and implementation of policy • Optional: Training Vanguard Leadership March,2010 (c)
    • Social Media Tips Do Don’t • Be polite • Share secrets • Be courteous • Curse • Be helpful • Bad mouth • Be conversational • Complain about company or product • Be intelligent • Act stupic • Be non-confrontationable • Defame • Be transparent • Forget day job Vanguard Leadership March,2010 (c)
    • Conclusions - Business • Take advantage of Social Networking to expand your business • Have a social networking strategy and policy • Monitor and act quickly Vanguard Leadership March,2010 (c)
    • Conclusions – Personal tips Watch out sharing... • Personal Conversations • Social Plans • Linking Sites • Company information • Photos of your kids • Address and phone number • Personal finance information • Passwords • Password hints • Anything you do not want to share Vanguard Leadership March,2010 (c)
    • Vanguard Leadership March,2010 (c)
    • Want to know more? Contact me Mic Adam – Vanguard Leadership at info@vanguard-leadership.be Phone: +32 478 50 41 35 What can I deliver to you? • More detailed information on above topics • Social Networking Inventory Service • Social Networking Policy Creation • Social Networking Awareness Building • Social Networking Training and Education Vanguard Leadership March,2010 (c)