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Social Media and Employer Branding
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Social Media and Employer Branding

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The role of Social Media is becoming more and more relevant when it comes to employer branding. Most of the Employer branding focusses on recruitment but there is much more where social media can …

The role of Social Media is becoming more and more relevant when it comes to employer branding. Most of the Employer branding focusses on recruitment but there is much more where social media can play a role. Hence some examples and cases.

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  • WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
  • Transcript

    • 1. Twitter:@micadam Phone:+32 478 504135 Email: mic@vanguard-leadership.be
    • 2. While the term "employer brand" denotes what people currently associate with an organization, employer branding has been defined as the sum of a company's efforts to communicate to existing and prospective staff what makes it a desirable place to work, and the active management of "a company's image as seen through the eyes of its associates and potential hires“ Wikipedia
    • 3. Have the end in mind… Some examples Attraction & Retention
    • 4. Employer Branding Strategy
    • 5. Employer Branding More than recruitment
    • 6. Let’s stretch the mind a little
    • 7. Employer Branding on Social Media Starts mostly with Recruitment
    • 8. Sodexo Strategy
    • 9. Career Website
    • 10. Career Pages
    • 11. YouTube - Careers
    • 12. Career Blog • People • Job Hunting Advice • HR • Recruitment • Contests
    • 13. Careers on Twitter
    • 14. Careers on LinkedIn
    • 15. Careers on Pinterest
    • 16. Some numbers… • 10,000+ fans on Facebook (2 posts/day and 7 comments/post) • 11,000+ Twitter followers (Average of 10 tweets/day) • Over 100.000 views on YouTube • 80,000 followers of LI company profile • 12,000 members of LI group • 1 blog post/week
    • 17. More stats • 45% of sodexo candidates come via social media • Sodexo reduced recruitment advertizing by $300K
    • 18. But there is more…
    • 19. Young Grads Program
    • 20. On Boarding – New Employee
    • 21. Onboarding & Culture
    • 22. Company Values - Branding
    • 23. Fun company to work & welcome your new employees
    • 24. Training & Career Development
    • 25. Working Culture
    • 26. Employee Engagement
    • 27. Enterprise Social Networks for Collaboration & Engagement& Internal Communication
    • 28. Alternatively - Internal Communication
    • 29. Ambassadorship, Engagement & Increased Reach
    • 30. Alumni Networks • Employee referral program • The “Boomerangs” • Future clienst
    • 31. Let’s take a look at some examples
    • 32. How to measure?
    • 33. Good Attraction & Retention
    • 34. Reduce time to fill openings
    • 35. Engaged Brand Advocates
    • 36. Reduce Sick Days
    • 37. Connect with me!