Social Media and Employer Branding

708
-1

Published on

The role of Social Media is becoming more and more relevant when it comes to employer branding. Most of the Employer branding focusses on recruitment but there is much more where social media can play a role. Hence some examples and cases.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
708
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
17
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
  • Social Media and Employer Branding

    1. 1. Twitter:@micadam Phone:+32 478 504135 Email: mic@vanguard-leadership.be
    2. 2. While the term "employer brand" denotes what people currently associate with an organization, employer branding has been defined as the sum of a company's efforts to communicate to existing and prospective staff what makes it a desirable place to work, and the active management of "a company's image as seen through the eyes of its associates and potential hires“ Wikipedia
    3. 3. Have the end in mind… Some examples Attraction & Retention
    4. 4. Employer Branding Strategy
    5. 5. Employer Branding More than recruitment
    6. 6. Let’s stretch the mind a little
    7. 7. Employer Branding on Social Media Starts mostly with Recruitment
    8. 8. Sodexo Strategy
    9. 9. Career Website
    10. 10. Career Pages
    11. 11. YouTube - Careers
    12. 12. Career Blog • People • Job Hunting Advice • HR • Recruitment • Contests
    13. 13. Careers on Twitter
    14. 14. Careers on LinkedIn
    15. 15. Careers on Pinterest
    16. 16. Some numbers… • 10,000+ fans on Facebook (2 posts/day and 7 comments/post) • 11,000+ Twitter followers (Average of 10 tweets/day) • Over 100.000 views on YouTube • 80,000 followers of LI company profile • 12,000 members of LI group • 1 blog post/week
    17. 17. More stats • 45% of sodexo candidates come via social media • Sodexo reduced recruitment advertizing by $300K
    18. 18. But there is more…
    19. 19. Young Grads Program
    20. 20. On Boarding – New Employee
    21. 21. Onboarding & Culture
    22. 22. Company Values - Branding
    23. 23. Fun company to work & welcome your new employees
    24. 24. Training & Career Development
    25. 25. Working Culture
    26. 26. Employee Engagement
    27. 27. Enterprise Social Networks for Collaboration & Engagement& Internal Communication
    28. 28. Alternatively - Internal Communication
    29. 29. Ambassadorship, Engagement & Increased Reach
    30. 30. Alumni Networks • Employee referral program • The “Boomerangs” • Future clienst
    31. 31. Let’s take a look at some examples
    32. 32. How to measure?
    33. 33. Good Attraction & Retention
    34. 34. Reduce time to fill openings
    35. 35. Engaged Brand Advocates
    36. 36. Reduce Sick Days
    37. 37. Connect with me!
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×