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Kulak social media policy - print version

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KULAK information sessie

KULAK information sessie

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  • WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
  • Livecast – platform to stream video from (video podcast with content)MMO = massive multiplayer onlineMOG = Massive online gameMMORP = Massively multiplayer online role-playing game
  • We are seeing 2 types of behaviours of companies:Those who close down the access to social media (esp. Facebook, Twitter, Youtube, etc.)But sheep do escape... And then what.Thos who leave it open and have no rulesSetting up for disaster and discussions after the fact

Kulak   social media policy - print version Kulak social media policy - print version Presentation Transcript

  • Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • MonitoringMic Adam • Market research
  • Agenda• Overview• Some words on privacy• Implementatiion of Social Media• Your Social Media Policy• Social Media Monitoring
  • A few words about privacy Vanguard Leadership – Januari 2011
  • Privacy defined• Privacy isnt just about keeping things secret, its about respecting the context of communication and not pushing peoples communication out of the context it was intended for. (Marshall Kirkpatrick)• The ability to control access to personal information.• Privacy used to be cheap but now it is a precious good that is expensive to keep”- Sam Lessin Vanguard Leadership – Januari 2011
  • Legal framework6
  • Overview of legal framework No specific social media legislation Impact of general legislation Labour law Privacy law Intellectual property law Other laws (slander; stalking; etc.)7
  • How do you get startedin Social Media withoutloosing your reputation?
  • How do you implement sociale media?Awareness Social Media Inventory Training Monitoring Building Policy Goals, Teams Project: Objectives, Ambassadors define – strategy roll-out
  • Awareness Building 1.What 2.Who 3.Benefits 4.Dangers Presentation/ WorkshopGoal: Inform ALL employees about thewho, what, benefits and dangers
  • Extended Inventory
  • Social Media in uw organisatie...Sociale Media wordt Social Media is open geblokkeerdRichtlijnen/policies & Monitoring zijn nodig! Vanguard Leadership – Januari 2011
  • Training • Social Media • LinkedIn • Facebook • Twitter • Blogging • Customized
  • Social Media Monitoring
  • Vanguard Leadership – Januari 2011
  • Topics• Policy or Guidelines?• Why do you need a policy?• Who makes the policy?• Perspectives of the policy?• How do you make a policy?• What needs to be in the policy?• How do you implement a policy?
  • Vanguard Leadership – Januari 2011
  • What does such a policy look like?PhilosophyTerms of serviceYour IdentityOwnershipDisclaimersHardware and SoftwareHandling conflicts Vanguard Leadership – Januari 2011
  • What does such a policy look like?Philosophy • 40% just press “I accept”!Terms of service • 15% read first line – 5 secondsYour Identity • 37% read briefly – 30 secondsOwnership • 8% read carefully – 5 minutesDisclaimersHardware and SoftwareHandling conflicts Vanguard Leadership – Januari 2011
  • What does such a policy look like?PhilosophyTerms of serviceYour IdentityOwnershipDisclaimersHardware and SoftwareHandling conflicts Vanguard Leadership – Januari 2011
  • What does such a policy look like?PhilosophyTerms of serviceYour IdentityOwnershipDisclaimersHardware and SoftwareHandling conflicts Vanguard Leadership – Januari 2011
  • What does such a policy look like?PhilosophyTerms of serviceYour IdentityOwnershipDisclaimersHardware and SoftwareHandling conflicts Vanguard Leadership – Januari 2011
  • What does such a policy look like?PhilosophyTerms of serviceYour IdentityOwnershipDisclaimersHardware and SoftwareHandling conflicts Vanguard Leadership – Januari 2011
  • What does such a policy look like?PhilosophyTerms of serviceYour IdentityOwnershipDisclaimersHardware and SoftwareHandling conflicts Vanguard Leadership – Januari 2011
  • How to handle a crisis Vanguard Leadership – Januari 2011
  • There is more... Vanguard Leadership – Januari 2011
  • Vanguard Leadership – Januari 2011
  • A minimalistic version(a) Physicians should be cognizant of standards of patient privacy and confidentiality that must be maintained in all environments, including online, and must refrain from posting identifiable patient information online.(b) When using the Internet for social networking, physicians should use privacy settings to safeguard personal information and content to the extent possible, but should realize that privacy settings are not absolute and that once on the Internet, content is likely there permanently. Thus, physicians should routinely monitor their own Internet presence to ensure that the personal and professional information on their own sites and, to the extent possible, content posted about them by others, is accurate and appropriate.(c) If they interact with patients on the Internet, physicians must maintain appropriate boundaries of the patient- physician relationship in accordance with professional ethical guidelines just, as they would in any other context.(d) To maintain appropriate professional boundaries physicians should consider separating personal and professional content online.(e) When physicians see content posted by colleagues that appears unprofessional they have a responsibility to bring that content to the attention of the individual, so that he or she can remove it and/or take other appropriate actions. If the behavior significantly violates professional norms and the individual does not take appropriate action to resolve the situation, the physician should report the matter to appropriate authorities.(f) Physicians must recognize that actions online and content posted may negatively affect their reputations among patients and colleagues, may have consequences for their medical careers (particularly for physicians-in- training and medical students), and can undermine public trust in the medical profession. Vanguard Leadership – Januari 2011
  • IBM PolicyVanguard Leadership – Januari 2011
  • Vanguard Leadership – Januari 2011
  • Multiple perspective View Vanguard Leadership – Januari 2011
  • How to distribute your Social Media Policy?
  • Social Media Training
  • Social Media Monitoring Vanguard Leadership – Januari 2011
  • In the real world... Vanguard Leadership – Januari 2011
  • What should you be listening for?• Complaints• Compliments• Questions• Leads and Inquiries• Opportunity Conversation Vanguard Leadership – Januari 2011
  • Types of social media monitoring1. Own accounts2. Business and brand monitoring3. Market monitoring4. Personal monitoringType of services1. Free2. Freemium3. Payable Vanguard Leadership – Januari 2011
  • Social Media Monitoring Tools
  • Social media tools you must use
  • Connect with me!be.linkedin.com/in/micadam https://twitter.com/micadam micvadam +32 478 50 41 35 http://bit.ly/cPdiom http://micvadam.wordpress.com 41 Vanguard Leadership (c) - May 2010