Kulak social media policy - print version

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KULAK information sessie

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  • Welcome

    Who am I?
    20 years of marketing (product and general marketing)
    10 years of international sales

    Me and social networking
    Marketing strategy no longer works
    Move towards face to face networking
    Move towards social media
  • Livecast – platform to stream video from (video podcast with content)
    MMO = massive multiplayer online
    MOG = Massive online game
    MMORP = Massively multiplayer online role-playing game
  • We are seeing 2 types of behaviours of companies:

    Those who close down the access to social media (esp. Facebook, Twitter, Youtube, etc.)
    But sheep do escape... And then what.

    Thos who leave it open and have no rules
    Setting up for disaster and discussions after the fact
  • Kulak social media policy - print version

    1. 1. Mic Adam Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • Monitoring • Market research
    2. 2. Agenda • Overview • Some words on privacy • Implementatiion of Social Media • Your Social Media Policy • Social Media Monitoring
    3. 3. A few words about privacy Vanguard Leadership – Januari 2011
    4. 4. • Privacy isn't just about keeping things secret, it's about respecting the context of communication and not pushing peoples' communication out of the context it was intended for. (Marshall Kirkpatrick) • The ability to control access to personal information. • Privacy used to be cheap but now it is a precious good that is expensive to keep”- Sam Lessin Privacy defined Vanguard Leadership – Januari 2011
    5. 5. 6 Legal framework
    6. 6. 7 Overview of legal framework No specific social media legislation Impact of general legislation Labour law Privacy law Intellectual property law Other laws (slander; stalking; etc.)
    7. 7. How do you get started in Social Media without loosing your reputation?
    8. 8. How do you implement sociale media? Awareness Building Inventory Social Media Policy Training Monitoring Goals, Objectives, strategy Teams Ambassadors Project: define – roll-out
    9. 9. Awareness Building 1.What 2.Who 3.Benefits 4.Dangers Presentation/ Workshop Goal: Inform ALL employees about the who, what, benefits and dangers
    10. 10. Extended Inventory
    11. 11. Social Media in uw organisatie... Sociale Media wordt geblokkeerd Social Media is open Richtlijnen/policies & Monitoring zijn nodig! Vanguard Leadership – Januari 2011
    12. 12. Training • Social Media • LinkedIn • Facebook • Twitter • Blogging • Customized
    13. 13. Social Media Monitoring
    14. 14. Vanguard Leadership – Januari 2011
    15. 15. Topics • Policy or Guidelines? • Why do you need a policy? • Who makes the policy? • Perspectives of the policy? • How do you make a policy? • What needs to be in the policy? • How do you implement a policy?
    16. 16. Vanguard Leadership – Januari 2011
    17. 17. What does such a policy look like? Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts Vanguard Leadership – Januari 2011
    18. 18. Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts • 40% just press “I accept”! • 15% read first line – 5 seconds • 37% read briefly – 30 seconds • 8% read carefully – 5 minutes What does such a policy look like? Vanguard Leadership – Januari 2011
    19. 19. Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts What does such a policy look like? Vanguard Leadership – Januari 2011
    20. 20. Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts What does such a policy look like? Vanguard Leadership – Januari 2011
    21. 21. Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts What does such a policy look like? Vanguard Leadership – Januari 2011
    22. 22. Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts What does such a policy look like? Vanguard Leadership – Januari 2011
    23. 23. Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts What does such a policy look like? Vanguard Leadership – Januari 2011
    24. 24. How to handle a crisis Vanguard Leadership – Januari 2011
    25. 25. There is more... Vanguard Leadership – Januari 2011
    26. 26. Vanguard Leadership – Januari 2011
    27. 27. A minimalistic version (a) Physicians should be cognizant of standards of patient privacy and confidentiality that must be maintained in all environments, including online, and must refrain from posting identifiable patient information online. (b) When using the Internet for social networking, physicians should use privacy settings to safeguard personal information and content to the extent possible, but should realize that privacy settings are not absolute and that once on the Internet, content is likely there permanently. Thus, physicians should routinely monitor their own Internet presence to ensure that the personal and professional information on their own sites and, to the extent possible, content posted about them by others, is accurate and appropriate. (c) If they interact with patients on the Internet, physicians must maintain appropriate boundaries of the patient- physician relationship in accordance with professional ethical guidelines just, as they would in any other context. (d) To maintain appropriate professional boundaries physicians should consider separating personal and professional content online. (e) When physicians see content posted by colleagues that appears unprofessional they have a responsibility to bring that content to the attention of the individual, so that he or she can remove it and/or take other appropriate actions. If the behavior significantly violates professional norms and the individual does not take appropriate action to resolve the situation, the physician should report the matter to appropriate authorities. (f) Physicians must recognize that actions online and content posted may negatively affect their reputations among patients and colleagues, may have consequences for their medical careers (particularly for physicians-in- training and medical students), and can undermine public trust in the medical profession. Vanguard Leadership – Januari 2011
    28. 28. IBM Policy Vanguard Leadership – Januari 2011
    29. 29. Vanguard Leadership – Januari 2011
    30. 30. Multiple perspective View Vanguard Leadership – Januari 2011
    31. 31. How to distribute your Social Media Policy?
    32. 32. Social Media Training
    33. 33. Social Media Monitoring Vanguard Leadership – Januari 2011
    34. 34. In the real world... Vanguard Leadership – Januari 2011
    35. 35. What should you be listening for? • Complaints • Compliments • Questions • Leads and Inquiries • Opportunity Conversation Vanguard Leadership – Januari 2011
    36. 36. Types of social media monitoring 1. Own accounts 2. Business and brand monitoring 3. Market monitoring 4. Personal monitoring Type of services 1. Free 2. Freemium 3. Payable Vanguard Leadership – Januari 2011
    37. 37. Social Media Monitoring Tools
    38. 38. Social media tools you must use
    39. 39. Connect with me! Vanguard Leadership (c) - May 2010 41 be.linkedin.com/in/micadam https://twitter.com/micadam http://bit.ly/cPdiom http://micvadam.wordpress.com micvadam +32 478 50 41 35

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