Eyeversity Social Media Presentation


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/Presentation for Eyeversity independent Opticians in Belgium (11/9/2011)

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  • WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
  • A 50-year-old lock design was rendered useless last week when a brief post to an internet forum revealed the lock can be popped open with a cheap plastic pen.On Sunday, bike enthusiast and network security consultant Chris Brennan described opening an expensive Kryptonite bike lock using a ballpoint pen."Your brand new U-Lock is not safe," warned Brennan in a note posted to Bike Forums.Wired News tested Brennan's claims. A brand newKryptonite Evolution 2000 was opened in seconds using a Bic pen. After cutting four small slits in the end of the pen's barrel to ease it in, the lock opened with a single twist.Brennan, 25, of San Francisco, said he successfully opened two Kryptonite locks, an Evolution 2000 and an older Kryptonite Mini lock.Subsequent posts to Bike Forums and other websites report the vulnerability applies to many of the company's cylindrical-lock products, including some from Kryptonite's vaunted New York series.
  • Livecast – platform to stream video from (video podcast with content)MMO = massive multiplayer onlineMOG = Massive online gameMMORP = Massively multiplayer online role-playing game
  • Another myth about social media
  • New stats from Nielsen Online show that by the end of 2008, social networking had overtaken email in terms of worldwide reach. According to the study, 66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email. The most popular online activities remain search and Web portals (with around 85% reach) and the websites of software manufacturers.The far-reaching study also explored a number of other trends within the social networking space. In 2008, users spent 63% more time on member communities than they did in the previous year. However, within member communities, Facebook saw growth of 566% in time spent on it by users worldwide. As has been reported elsewhere, Facebook’s fastest growth demographic is older users – the social network tacked on 12.4 million people between ages 35-49 in 2008 according to Nielsen.Some other key findings from the report:- Globally, Facebook reaches 29.9% of global Internet users, versus 22.4% for MySpace.- MySpace remains the most profitable social network, generating an estimated $1 billion in revenue versus $300 million for Facebook in 2008.- Facebook is the top social network in all countries except Germany, Brazil, and Japan (Nielsen still has MySpace as tops in US in the report, but as of January ’09, that had changed).- On Twitter, CNN, The New York Times, and BBC have the greatest reach among mainstream media companies as of late February.Overall, most of these trends aren’t surprising if you’ve been following the space, but nonetheless, tie some numbers to them. Most impressive is the rise of Facebook, who is outpacing the growth of the social networking space on the whole by nearly tenfold.
  • Who doesn’t know about the “Will It Blend” series on YouTube? Created by George Write, the marketing director of Blendtec, the campaign was low cost and instantly became a hit. In the video, Tom Dickson the CEO of Blendtec, attempts to blend objects in their blender. This simple idea led to a “five-fold increase in sales”.Blendtec leveraged YouTube’s subscriber base and tried something fun and original. The campaign was a success and continues to entertain and sell.
  • How you could your or your company’s social profile look like?
  • Eyeversity Social Media Presentation

    1. 1. Mic Adam Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • Monitoring • Market research
    2. 2. Heldere kijk op Sociale Media Vue dégagée sur les Media Sociaux
    3. 3. Recall of flawed U-shaped locks could cost firms tens of millions of dollars, experts say.
    4. 4. Classmates Facebook LinkedIn Twitter Ecademy
    5. 5. Social Media
    6. 6. You!
    7. 7. Video
    8. 8. Photo/Foto
    9. 9. Blog
    10. 10. Blog en/in Belgie/Belgique
    11. 11. Information
    12. 12. Vanguard Leadership – Januari 2011
    13. 13. 5 tips • Start een fan pagina op Facebook • Wet je zaak op de kaart (Foursquare) en voer promoties • Gebruik video en foto • Integreer sociale media met je website(“Volg ons op Facebook, Twitter, YouTube, etc.) • Converseer met je klanten
    14. 14. Vanguard Leadership (c) - May 2010 33
    15. 15. Can I be your friend?
    16. 16. Connect with me! Vanguard Leadership (c) - May 2010 35 be.linkedin.com/in/micadam https://twitter.com/micadam http://bit.ly/cPdiom http://micvadam.wordpress.com micvadam +32 478 50 41 35