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2013 plato tips & tricks - public

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Social media presentation, the next generation, for PLATO Leuven. Topics include: How to view ROI? 100 tools to make social media efficient and 500 tips and tricks for social media

Social media presentation, the next generation, for PLATO Leuven. Topics include: How to view ROI? 100 tools to make social media efficient and 500 tips and tricks for social media

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  • WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
  • How you could your or your company’s social profile look like?
  • Transcript

    • 1. Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • MonitoringMic Adam • Market research
    • 2. Wat ik niet ga vertellen?
    • 3. Beginner – Advanced – Expert Which one are you?
    • 4. Time for a poll
    • 5. Agenda for today
    • 6. 2 Faces of social media
    • 7. Social Media Objectives• Build brand awareness• Generate leads• Increase sales• Establish thought leadership• Build relationships with customers• Engage customers as brand evangelists• Get customer input for product and/or service improvement• Improve internal communication• Staff recruitment and retention• Improve departmental and/or company-wide collaboration
    • 8. How Social Media actually plugs into a business Customer Acquisition Online Reputation Management Community Management Advertising Crisis Management P.R. Lead Generation Business Development Recruiting Market Research Education Internal collaboration Advocacy MarketingCorporate Communications Sales Customer Support Consumer Insights Thought Leadership Business MeasurementEvent Management Customer Retention Mobility Search/SEO Fund-Raising
    • 9. Community Management Zero Moment Of Truth
    • 10. Internal Collaboration & Communication
    • 11. Online reputation management Sales
    • 12. Customer Service
    • 13. Customer Insight
    • 14. Recruitment
    • 15. Event Management – Business Dev
    • 16. E-Learning
    • 17. Crisis Communication
    • 18. Marketing Campaign
    • 19. Employer Branding & Recruitment
    • 20. Social Media Platforms You!
    • 21. 100 tools for efficient social media usages for business
    • 22. Social media Aggregation Social mediaSocial media monitoringamplification Personal Twitter Branding Wall Social media dashboard
    • 23. Social media Analytics TwitterSocial media StatisticsScheduling Twitter Twitter Mngt tools Toolsl Collaboration Tools
    • 24. URL shorteners CustomerFacebook Service ToolsTools
    • 25. 500 tips & Tricks
    • 26. Connect with me!

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