Since more and more companies are opening up to social media, more and more need to consider the use of a social media policy. This short presentation will go through a number of elements that make such policies work
WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
Social Media Policy: a blessing or a curse @ ADP conference
Things to consider• Legal Framework?• Policy or Guidelines?• Why do you need a policy?• Who makes the policy?• Perspectives of the policy?• How do you make a policy?• What needs to be in the policy?• How do you implement a policy?