Social Media Policy: a blessing or a curse @ ADP conference

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Since more and more companies are opening up to social media, more and more need to consider the use of a social media policy. This short presentation will go through a number of elements that make such policies work

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  • WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
  • Social Media Policy: a blessing or a curse @ ADP conference

    1. 1. Mic Adam
    2. 2. What we know!
    3. 3. You no longer have an option...
    4. 4. Do not think this will not happen to you!
    5. 5. Things to consider• Legal Framework?• Policy or Guidelines?• Why do you need a policy?• Who makes the policy?• Perspectives of the policy?• How do you make a policy?• What needs to be in the policy?• How do you implement a policy?
    6. 6. Anatomy of a good policy
    7. 7. Anatomy of a good policy
    8. 8. Some Great Examples
    9. 9. Key to successRoll-out
    10. 10. Roll-Out of your Social Media Policy
    11. 11. Best Practices
    12. 12. Need or want to discuss more aboutSocial Media Policies!

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