2012 pra social media presentation - public

Social Media Policies Made Easy Mic Adam Vanguard Leadership

Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • MonitoringMic Adam#VLSMM • Market research

A warming up moment

Publications & Blogs

Agenda• Overview - awareness• Strategy & Platforms• Social Media Policy• Monitoring, measurement and ROI

What is social media?Vanguard Leadership March,2010 (c)

Social Media and Networking is of all ages! LinkedIn Classmates Ecademy Twitter FacebookVanguard Leadership March,2010 (c)

Turning big numbers into business

How do you get startedwithout loosing yourreputation?

Process to implement Social mediaAwareness Building/ Social Media Inventory Training MonitoringChallenger Policy Goals, Teams Project: Objectives, Ambassadors define – strategy roll-out

Awareness Building 1.What 2.Who 3.Benefits 4.Dangers Presentation/ WorkshopGoal: Inform ALL employees about thewho, what, benefits and dangers

And now for a bit of strategy

Source: Chief Marketer – 2011 Social Marketing survey

8 Must-have Social Media platforms for your organisation Org!

Social Media is... Vanguard Leadership (c) - May 2010 25

The ultimate time questionHow much time does it take? The reality is: it depends..• 10 minutes/day? • It is like a networking event, but continiously• 20 minutes/day? • Content is (still) king• 1 hour/day? • How many account do you• 20 hours/week? manage?• More? • How much reading & reacting are you doing? • How much information are you sharing? • Are you controlling the content? • Are you using ambassadors?

Tell you customers where you are Website & Email & Offline

Making an inventory

Social Media is ...

Social media: a blessing or curse?• Damage your brand • Demonstrate product• Loose your job • Ideabox• Never get hired • Generate €/$• Ruin your life • Customer Service• How to get robbed • Crisis Communication • E-Learning

Social Media Policy/Guidelines 35 areas of interest

Social Media in your company...Social networks are being Social networks are open blocked Guidelines/policies & Monitoring are needed!

How to distribute your Social Media Policy?

Training • Social Media • LinkedIn • Facebook • Twitter • Blogging • Customized

Social Media Monitoring

In the real world...

What should you be listening for?• Complaints• Compliments• Questions• Leads and Inquiries• Opportunity Conversation

Great! Now what?

What should you do tomorrow?1. Make an inventory of your social media accounts, pages and groups2. Create missing profiles & accounts3. Make a social media policy and guidelines4. Start monitoring5. Practice makes perfect!

We act strangely on social media...

Connect with me! be.linkedin.com/in/micadam https://twitter.com/micadam micvadam +32 478 50 41 35http://www.facebook.com/micvadam http://micvadam.wordpress.com 46 Vanguard Leadership (c) – October 2011

2012 pra social media presentation - public

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