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  • WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
  • Livecast – platform to stream video from (video podcast with content)MMO = massive multiplayer onlineMOG = Massive online gameMMORP = Massively multiplayer online role-playing game
  • Another myth about social media
  • New stats from Nielsen Online show that by the end of 2008, social networking had overtaken email in terms of worldwide reach. According to the study, 66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email. The most popular online activities remain search and Web portals (with around 85% reach) and the websites of software manufacturers.The far-reaching study also explored a number of other trends within the social networking space. In 2008, users spent 63% more time on member communities than they did in the previous year. However, within member communities, Facebook saw growth of 566% in time spent on it by users worldwide. As has been reported elsewhere, Facebook’s fastest growth demographic is older users – the social network tacked on 12.4 million people between ages 35-49 in 2008 according to Nielsen.Some other key findings from the report:- Globally, Facebook reaches 29.9% of global Internet users, versus 22.4% for MySpace.- MySpace remains the most profitable social network, generating an estimated $1 billion in revenue versus $300 million for Facebook in 2008.- Facebook is the top social network in all countries except Germany, Brazil, and Japan (Nielsen still has MySpace as tops in US in the report, but as of January ’09, that had changed).- On Twitter, CNN, The New York Times, and BBC have the greatest reach among mainstream media companies as of late February.Overall, most of these trends aren’t surprising if you’ve been following the space, but nonetheless, tie some numbers to them. Most impressive is the rise of Facebook, who is outpacing the growth of the social networking space on the whole by nearly tenfold.
  • How you could your or your company’s social profile look like?
  • Who doesn’t know about the “Will It Blend” series on YouTube? Created by George Write, the marketing director of Blendtec, the campaign was low cost and instantly became a hit. In the video, Tom Dickson the CEO of Blendtec, attempts to blend objects in their blender. This simple idea led to a “five-fold increase in sales”.Blendtec leveraged YouTube’s subscriber base and tried something fun and original. The campaign was a success and continues to entertain and sell.
  • We are seeing 2 types of behaviours of companies:Those who close down the access to social media (esp. Facebook, Twitter, Youtube, etc.)But sheep do escape... And then what.Thos who leave it open and have no rulesSetting up for disaster and discussions after the fact

Transcript

  • 1. Social Media Policies Made Easy Mic Adam Vanguard Leadership
  • 2. Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • MonitoringMic Adam#VLSMM • Market research
  • 3. A warming up moment
  • 4. Publications & Blogs
  • 5. Agenda• Overview - awareness• Strategy & Platforms• Social Media Policy• Monitoring, measurement and ROI
  • 6. What is social media?Vanguard Leadership March,2010 (c)
  • 7. Social Media and Networking is of all ages! LinkedIn Classmates Ecademy Twitter FacebookVanguard Leadership March,2010 (c)
  • 8. Turning big numbers into business
  • 9. How do you get startedwithout loosing yourreputation?
  • 10. Process to implement Social mediaAwareness Building/ Social Media Inventory Training MonitoringChallenger Policy Goals, Teams Project: Objectives, Ambassadors define – strategy roll-out
  • 11. Awareness Building 1.What 2.Who 3.Benefits 4.Dangers Presentation/ WorkshopGoal: Inform ALL employees about thewho, what, benefits and dangers
  • 12. And now for a bit of strategy
  • 13. Source: Chief Marketer – 2011 Social Marketing survey
  • 14. Source: Chief Marketer – 2011 Social Marketing survey
  • 15. 8 Must-have Social Media platforms for your organisation Org!
  • 16. Social Media is... Vanguard Leadership (c) - May 2010 25
  • 17. The ultimate time questionHow much time does it take? The reality is: it depends..• 10 minutes/day? • It is like a networking event, but continiously• 20 minutes/day? • Content is (still) king• 1 hour/day? • How many account do you• 20 hours/week? manage?• More? • How much reading & reacting are you doing? • How much information are you sharing? • Are you controlling the content? • Are you using ambassadors?
  • 18. Tell you customers where you are Website & Email & Offline
  • 19. Making an inventory
  • 20. Social Media is ...
  • 21. Social media: a blessing or curse?• Damage your brand • Demonstrate product• Loose your job • Ideabox• Never get hired • Generate €/$• Ruin your life • Customer Service• How to get robbed • Crisis Communication • E-Learning
  • 22. Social Media Policy/Guidelines 35 areas of interest
  • 23. Social Media in your company...Social networks are being Social networks are open blocked Guidelines/policies & Monitoring are needed!
  • 24. How to distribute your Social Media Policy?
  • 25. Training • Social Media • LinkedIn • Facebook • Twitter • Blogging • Customized
  • 26. Social Media Monitoring
  • 27. In the real world...
  • 28. What should you be listening for?• Complaints• Compliments• Questions• Leads and Inquiries• Opportunity Conversation
  • 29. Great! Now what?
  • 30. What should you do tomorrow?1. Make an inventory of your social media accounts, pages and groups2. Create missing profiles & accounts3. Make a social media policy and guidelines4. Start monitoring5. Practice makes perfect!
  • 31. We act strangely on social media...
  • 32. Connect with me! be.linkedin.com/in/micadam https://twitter.com/micadam micvadam +32 478 50 41 35http://www.facebook.com/micvadam http://micvadam.wordpress.com 46 Vanguard Leadership (c) – October 2011