Google Analytics vs Ad Server Clicks

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Auto-tagging appends a unique ID to the end of the destination URL. This unique ID allows Analytics to report the details of the click: which AdWords keywords brought a visitor to your site, which campaign that keyword was from, and how much that click cost. If there is a redirect on a link, this will cause the unique ID parameter to be removed and Analytics wont know where the visits came from, so due to this the analytics data is less.

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Google Analytics vs Ad Server Clicks

  1. 1. GA IS A STANDALONEPRODUCTGOOGLE SAYS “Google Analytics is astandalone Google product that shows you dataabout your visitors – how many visitors arecoming to your website, where they’re comingfrom, what pages theyre seeing, how longtheyre staying, and where they go when theyleave. With advanced features, you can even seewhat paths people are taking to get from certainpages to other pages.”http://support.google.com/adwords/bin/answer.py?hl=en&answer=2404031&topic=1714059&path=1713967&ctx=leftnav
  2. 2. EVEN ADWORDS NEEDTO BE LINKED TO GAGOOGLE’S TWO DIFFERENT PRODUCTS ADWORDSAND GOOGLE ANALYTICS NEED TO LINKEDBEFORE THE CLICKS CAN BE TRACKED PROPERLY.GOOGLE SAYS “Linking a Google Analytics accountto your AdWords account can help you analyzewhere people who click on your ads go once theyreach your website. This information can help youimprove your ads and your website to try and makemore money per click.”
  3. 3. GOOGLE SAYS ADWORDSMATRICS DON’T MATCH GAAdWords increments Goals the same way regardless ofwhether you are using the native AdWords conversiontracking code or are importing a Goal from GoogleAnalytics as an AdWords conversion action. In eithercase, we do not expect the number of google/cpc Goals orTransactions in Google Analytics to exactly match up withthe number of Goals or Transactions reported in theAdWords interfacehttp://support.google.com/analytics/bin/answer.py?hl=en&answer=2679221
  4. 4. DFP DOES NOT MATCHGAEVEN DFP MAY NOT MATCH GAWHEREAS A PUBLISHER WHOSE SITE SERVESCERTAIN # OF ADS ON A PARTICULAR PAGETHE PAGE VIEWS EVEN DON’T MATCH THE GAPAGE VIEWShttp://support.google.com/dfp_premium/bin/answer.py?hl=en&answer=177405
  5. 5. STANDARD NOTEAuto-tagging appends a unique ID to the end of the destinationURL.This unique ID allows Analytics to report the details of the click:which AdWords keywords brought a visitor to your site, whichcampaign that keyword was from, and how much that click cost.If there is a redirect on a link, this will cause the unique IDparameter to be removed and Analytics wont know where thevisits came from, so due to this the analytics data is less.
  6. 6. OTHER REASONSIf a visitor clicks on your ad and then gets redirected to another page, theauto-tagged parameter that identifies a visit as coming from NETWORK getsremoved from the URL.A visitor may click your ad multiple times. When one person clicks on oneadvertisement multiple times in the same session, NETWORK will recordmultiple clicks while Analytics recognizes the separate pageviews as one visit.A visitor may click on your advertisement, but prevent the page from fullyloading by navigating to another page or by pressing their browser’s Stopbutton. In this case, the Analytics tracking code is unable to execute and sendtracking data to the Google servers. However, network will still register a click.If a visitor who clicks on your ad has either JavaScript or cookies disabled,this visitor won’t be recorded in Analytics, but the network will still register aclick.
  7. 7. CONCLUSIONCLICKS RECORDED IN GA UNDER VDOPIA DOMAIN MAY NOT BETHE ONLY CLICKS WE SENDOUR CLICKS MAY GET RECORDED UNDER OTHER NAMES ORTHROUGH WEDSITE URLsOUR CLICKS CAN ALSO BE RECORDED UNDER UNIDENTIFIED REFURLs (the urls from were traffic comes to your site)GA can tell you your traffic but can never exactly tell where it camefrom.If there is a redirect on a link, this will cause the unique IDparameter to be removed and Analytics wont know where the visitscame from, so due to this the analytics data is less.

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