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Service marketing(Myntra.com)
 

Service marketing(Myntra.com)

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The E-tailing industry overview

The E-tailing industry overview

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    Service marketing(Myntra.com) Service marketing(Myntra.com) Presentation Transcript

    • Thus …….we are LAZY!An insight into Indian E-Commerce industry and services provided
    •  Introduction Some numbers(which Im least bothered about) The NEW Divide(Overview of the internet marketing) Services offered by them Myntra.com and the market Contents
    • Why E-Marketing?? Why not??
    •  In June 2010 nearly 150 million U.S. consumers visited a travel Web site(35% increase from 2006) Revenues exceeded $60 billion (20% increase) Fierce competition showed 53% rise in the sale of airline ticket According to survey people in US referred Expedia, Travelocity or Orbitz rather than a local travel agent Some numbers
    •  Indian e-commerce market galloped at an impressive growth rate of 47 per cent to over Rs 46,000 crore in the 2011 calendar year Total market size increasing from Rs 19,688 crore by the end of 2009 to an estimated Rs 31,598 crore in 2010. 12% 8% Online Travel Industry Financial 80% Services E-tailing Some numbers(Indian perspective)
    • Kolaveri reached 38 million people….. So why not your product?? Moreover
    • Internet Marketing services can be casually divided into Movie Rentals Mobile Applications Online Music Personal Finances Personal Healthcare Photo Printing and Gifts Real Estate Search Engines Travel Portals Online Discounts Food Fashion and Lifestyle The NEW Divide
    • Movie Rentals
    • Mobile Application
    • Online Music
    • Personal Finances
    • Travel Portal
    • Online Discounts
    • Food Portals
    • Fashion and Lifestyle The major players
    •  Started in June 2007 in a three bedroom service apartment in South Bangalore by three graduates from IIT Kanpur( Mukesh Bansal, Ashutosh Lawania and Vineet Saxena) 3 billion unique visitors a month 2-3000 transactions on a daily basis Started its business with selling personalized items like T-shirts and chains with logos or personalized statement Because of the fragility and wafer thin margins of the business jumped in as online apparel merchandiser More Emotional Connect with the end consumer
    • and the competition
    • • More than 80-100 brands• User Friendly Website• Designs from the latest season• Brand Exposition• Info-centric Buying and Selling• More data available(north v/s south, east v/s west, towns v/s cities – targeting can be more specific)• Cash on Delivery(COD)• 24-hour call center• Dedicated warehouses in Bangalore• Unique Logistics
    •  Websites design and experience offered to the user are still rudimentary Absence of a plan to provide a mobile phone and/or I pad platform is also seen as a glaring gap in its portfolio Delivering orders and after sales support UPS n LOWS
    • THANK YOU!