Social Media as a Recruitment tool
“Social media describes a new set of internet tools that enable shared community                     experiences, both onl...
OverviewDefine Social MediaSocial Media in RecruitmentSocial Media Tools - liveRecruiting StrategyChallenges and Roadblock...
Social Media by the numbers346,000,000 number of people globally read blogs700,000,000 number of photos added to Facebook ...
Social Media as a Recruitment Tool      Source of candidates      Builds and leverages off networks      Employee/emplo...
What does this mean to us?If candidatesare usingSocial Mediato find what theyare looking                    You need to ge...
Let’s examine some really cool   Social Media trends…
LinkedInSeen by users as a credible extension of their resume and a wayto research relevant industry information: Search ...
LinkedInResearching through GroupsContributing in discussionAdvertising job opportunities             Creating Polls
Networking with    prospective    candidates/ clients/    colleaguesLinkedIn                  Lets go Live!
Facebook                                                                    Ernst & Young, Deloitte, Hallmark, Apple     ...
 Branch Out is a free  Facebook application which  allows users to create  professional profiles that  include their work...
What is Twitter?Twitter is a social networking and micro-blogging service that enables its users to send andread other use...
Twitter as a Recruitment tool• Advertise job opportunities• Network with industry leaders• Source of candidates• Employer ...
Company presence on Twitter
YouTubeYouTube is the leader in online video, allowing people to easily upload andshare video clips on www.YouTube.com and...
JOB PORTALS              Lets go Live!
Blogs to followhttp://fresherslive.blogspot.com/http://indiajobsite.blogspot.com/                                http://ww...
Having a Recruiting Strategy                                             People                                           ...
Challenges and Roadblocks Legal & privacy implications Be prepared to be overwhelmed Spam It’s a moving target Compan...
Questions?             l
Recruitment through Social Media
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Recruitment through Social Media

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your presence in social media like Facebook, Twitter, linked-In are more important than your Balance Sheet

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  • If Facebook was a country it would be the 8th most populous in the world with over 200 million usersFacebook has become the most popular social networking site in Australia as many users have started to desert MySpace for Facebook - More than 4.8 million Australians log onto Facebook dailyRecruitment strategies consisting of:Alumni pagesGraduate/ Co-op and Vacation work Recruitment pages enabling:Chats with recruitment consultants and career advisorsGroup discussion with current employees of the organisation to understand more clearly what its like to work there
  • Recruitment through Social Media

    1. 1. Social Media as a Recruitment tool
    2. 2. “Social media describes a new set of internet tools that enable shared community experiences, both online and in person. SM is a community of people with common interests who connect with oneanother to learn, play, work, organise and socialise. Communities can be large or small, local or global. They can be public or restricted to members.” Geoff Jennings, Online Recruitment Specialist
    3. 3. OverviewDefine Social MediaSocial Media in RecruitmentSocial Media Tools - liveRecruiting StrategyChallenges and RoadblocksQuestions
    4. 4. Social Media by the numbers346,000,000 number of people globally read blogs700,000,000 number of photos added to Facebook monthly273.1 minutes on average spent watching online video each month55% Internet users who have uploaded and shared photos57% users who have joined a social network93% people expect companies to have a social media presenceSourced from:Presentation by Marta Strickland
    5. 5. Social Media as a Recruitment Tool  Source of candidates  Builds and leverages off networks  Employee/employer branding  Research tool  Complements a company’s careers site (not to be used instead of a corporate careers site)  Employer transparency  Engage in conversation with customers, suppliers and internal stakeholders“[Social Media] is NOT a Recruitment Strategy on its own. The key is to understand where the talenthangs out online and then develop a strategy to engage with them on their terms”Michael Specht, industry blogger
    6. 6. What does this mean to us?If candidatesare usingSocial Mediato find what theyare looking You need to getfor….. into the mind of candidates & how they search
    7. 7. Let’s examine some really cool Social Media trends…
    8. 8. LinkedInSeen by users as a credible extension of their resume and a wayto research relevant industry information: Search employees and target organisations Join Groups to join in discussions and have access to industryinformation Network with other industry professional Reference check
    9. 9. LinkedInResearching through GroupsContributing in discussionAdvertising job opportunities Creating Polls
    10. 10. Networking with prospective candidates/ clients/ colleaguesLinkedIn Lets go Live!
    11. 11. Facebook Ernst & Young, Deloitte, Hallmark, Apple and the CIA all have dedicated Facebook recruitment strategies  Facebook is being used as a strategy to connect with passive candidates and to build long term talent pools  Aussie iconic brand Bushells have successfully created a group with a following of 8500 people who make comments and share ideas The median age for Facebook is now 33, up from 26 in May 2008 Source: Pew Internet & American Life Project“Facebook is more than social networking, it’s a force for socialaction” Mark Zuckerberg, founder
    12. 12.  Branch Out is a free Facebook application which allows users to create professional profiles that include their work history and education (personal information, like photo albums and status updates, is not included within these profiles) Once the user installs the app, a dashboard is displayed that shows the user’s corporate relationships. BranchOut has three types of enterprise products Job postings, CareerConnect, and RecruiterConnect. Lets go Live!
    13. 13. What is Twitter?Twitter is a social networking and micro-blogging service that enables its users to send andread other users updates (known as tweets), which are text-based posts of up to 160characters.Who tweets? Sourced fromPew Internet and American Life Project - http://www.pewinternet.org/~/media//Files/Reports/2009/PIP_Twitter_Fall_2009_web.pdf
    14. 14. Twitter as a Recruitment tool• Advertise job opportunities• Network with industry leaders• Source of candidates• Employer branding tool• Reach a wider and passive audience• Respond to comments, requests, feedback, complaints in real time• Follow discussion on various recruitment topics• Engage in conversation and headhunt talent
    15. 15. Company presence on Twitter
    16. 16. YouTubeYouTube is the leader in online video, allowing people to easily upload andshare video clips on www.YouTube.com and across the Internet throughwebsites, mobile devices, blogs, and email.Founded in February 2005• Channels created as a portal forrecruitment videos, resumes• Available measurable datato calculate ROI
    17. 17. JOB PORTALS Lets go Live!
    18. 18. Blogs to followhttp://fresherslive.blogspot.com/http://indiajobsite.blogspot.com/ http://www.indiacareerblog.com/index.aspx
    19. 19. Having a Recruiting Strategy People •Who are your customers of the strategy? •What are they able to use? •How are they likely to engage with your organisation? Strategy •What will social media do to your Objective customer relationships? • What do you want to achieve? •Will the customers become more • Is this an internal or external activity? engaged with your organisation? • Do you want to listen to or support •Who within your organisation needs to your customers? be involved in your strategy? Technology •What tools should you use? •What applications should you build? •How do they work with your existing technology environment?Sourced from: Inspect – Networks ofexpertise, 21st Century Recruiting 2009
    20. 20. Challenges and Roadblocks Legal & privacy implications Be prepared to be overwhelmed Spam It’s a moving target Companies need to overcome their fears i.e. giving control back to theconsumer This is a different form of communication – its much more than marketing Be real & honest to the audience Can be a lengthy process to implement Being aware of your Social Media policy
    21. 21. Questions? l
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