Social Strategy for Two-Year Colleges
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Social Strategy for Two-Year Colleges

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A presentation on social media strategy for the Arkansas Association of Two-Year Colleges, focusing on building relationships with all target audiences.

A presentation on social media strategy for the Arkansas Association of Two-Year Colleges, focusing on building relationships with all target audiences.

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Social Strategy for Two-Year Colleges Social Strategy for Two-Year Colleges Presentation Transcript

  • Social Strategy Building Relationships One Tweet At a Time Monday, October 19, 2009
  • Communicating Today Monday, October 19, 2009
  • Things are a bit different Monday, October 19, 2009
  • Monday, October 19, 2009
  • Monday, October 19, 2009
  • 85% of college admissions offices report they use at least one form of social media: Monday, October 19, 2009
  • 85% of college admissions offices report they use at least one form of social media: 61% social networking Monday, October 19, 2009
  • 85% of college admissions offices report they use at least one form of social media: 61% social networking 48% video blogging Monday, October 19, 2009
  • 85% of college admissions offices report they use at least one form of social media: 61% social networking 48% video blogging 41% blogging Monday, October 19, 2009
  • 85% of college admissions offices report they use at least one form of social media: 61% social networking 48% video blogging 41% blogging 36% message boards Monday, October 19, 2009
  • 85% of college admissions offices report they use at least one form of social media: 61% social networking 48% video blogging 41% blogging 36% message boards 16% podcasts Monday, October 19, 2009
  • 85% of college admissions offices report they use at least one form of social media: 61% social networking 48% video blogging 41% blogging 36% message boards 16% podcasts 10% wikis Monday, October 19, 2009
  • Monday, October 19, 2009
  • UpTake now has 20 million consumer reviews of the hospitality industry Monday, October 19, 2009
  • UpTake now has 20 million consumer reviews of the hospitality industry Arkansas has 502,880 18+ Facebook users Monday, October 19, 2009
  • UpTake now has 20 million consumer reviews of the hospitality industry Arkansas has 502,880 18+ Facebook users Arkansas has more than 25,000 Twitter users in Little Rock Monday, October 19, 2009
  • Don’t Get Lost in the Crowd Monday, October 19, 2009
  • What’s Your Goal? Monday, October 19, 2009
  • Measurable Objectives Specify an outcome (To increase, to decrease, to maintain) State the level of change (from 10% to 20%) Set a target date (by December 2010) Monday, October 19, 2009
  • What Is Your Objective? Create awareness? Encourage connection? Inspire loyalty? Create ambassadors? Monday, October 19, 2009
  • “Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before the defeat.” - Sun Tzu, The Art of War Monday, October 19, 2009
  • Set Your Strategy: How Are You Getting There? Monday, October 19, 2009
  • Monday, October 19, 2009
  • Who are you trying to reach? Parents? Current students? Potential students? Alumni? Business professionals? Area residents? Where are these people online? Go back to those goals and objectives. What spells success for you? What tools can you manage best with your time and resources? What will be the best ROI for you? Monday, October 19, 2009
  • Monday, October 19, 2009
  • Relationship Building: Monday, October 19, 2009 Two-Way Communication
  • Two-Way Communication Monday, October 19, 2009
  • Two-Way Communication Initiate conversation Monday, October 19, 2009
  • Two-Way Communication Initiate conversation Ask for feedback and response Monday, October 19, 2009
  • Two-Way Communication Initiate conversation Ask for feedback and response Maintain dialogue and interaction with your brand Monday, October 19, 2009
  • Remember! Monday, October 19, 2009
  • Long-term relationships do NOT start with short-term campaigns. Monday, October 19, 2009
  • But short-term campaigns are READILY supported by long-term relationships. - Todd Defren, @TDefren Monday, October 19, 2009
  • Things I’m Continually Learning Monday, October 19, 2009
  • Be Real. Monday, October 19, 2009
  • CharityWater.org twitter.com/scottharrison Monday, October 19, 2009
  • Post frequently and consistently. Monday, October 19, 2009
  • Arkansas Repertory Theatre twitter.com/theRep Monday, October 19, 2009
  • Be valuable. Monday, October 19, 2009
  • QuickBooks http://community.intuit.com/quickbooks Monday, October 19, 2009
  • Listen. Listen. And listen some more. Monday, October 19, 2009
  • Southwest Airlines twitter.com/SouthwestAir Monday, October 19, 2009
  • Then Respond. Monday, October 19, 2009
  • Dell’s IdeaStorm www.ideastorm.com Monday, October 19, 2009
  • Think beyond your doors. Monday, October 19, 2009
  • Adobe http://blogs.adobe.com/jnack/ Monday, October 19, 2009
  • Integrate Your Tools. Monday, October 19, 2009
  • Whole Foods http://blog.wholefoodsmarket.com Monday, October 19, 2009
  • Whole Foods www.wholefoodsmarket.com/video Monday, October 19, 2009
  • Whole Foods twitter.com/WholeFoods Monday, October 19, 2009
  • Whole Foods Little Rock twitter.com/WholeFoodsLTR Monday, October 19, 2009
  • Make time to tweet. Monday, October 19, 2009
  • Starbucks twitter.com/Starbucks Monday, October 19, 2009
  • General Motors twitter.com/GMblogs Monday, October 19, 2009
  • Embrace the negative when it comes (because it will). Monday, October 19, 2009
  • Whole Foods CEO Blog www.wholefoodsmarket.com/blog Monday, October 19, 2009
  • Monday, October 19, 2009
  • Monday, October 19, 2009
  • Monday, October 19, 2009
  • Monday, October 19, 2009
  • Monday, October 19, 2009
  • Engage. Engage. Engage. Monday, October 19, 2009
  • Buy a handheld camcorder. Monday, October 19, 2009
  • Measure. Monday, October 19, 2009
  • Communiversity www.communiversity.com Monday, October 19, 2009
  • Unigo www.unigo.com Monday, October 19, 2009
  • College Prowler www.collegeprowler.com Monday, October 19, 2009
  • Campus Buddy www.campusbuddy.com Monday, October 19, 2009
  • Rate My Professors www.ratemyprofessors.com Monday, October 19, 2009
  • The College Blog Network www.thecollegeblognetwork.com Monday, October 19, 2009
  • STuVu www.stuvu.com Monday, October 19, 2009
  • YouTube EDU www.youtube.com/edu Monday, October 19, 2009
  • The University Review www.theuniversityreview.com Monday, October 19, 2009
  • Higher-Education Case Studies Monday, October 19, 2009
  • Wittenberg University www9.wittenberg.edu/wittnation Monday, October 19, 2009
  • University of Minnesota Carlson MBA Program twitter.com/CarlsonMBA Monday, October 19, 2009
  • Smith College www.facebook.com/smithcollege Monday, October 19, 2009
  • Capital University www.willyou.capital.edu Monday, October 19, 2009
  • Olivet Nazarene University www.seewhatsonu.com Monday, October 19, 2009
  • Random Resources Monday, October 19, 2009
  • Beth Kanter’s Nonprofit Social Media Blog http://beth.typepad.com/beths_blog Monday, October 19, 2009
  • Mashable www.mashable.com Monday, October 19, 2009
  • KDPaine’s PR Measurement Blog http://kdpaine.blogs.com Monday, October 19, 2009
  • Brian Solis www.briansolis.com Monday, October 19, 2009
  • Forrester Research “Groundswell” Blog http://blogs.forrester.com/groundswell Monday, October 19, 2009
  • Todd Defren’s PR-Squared Blog www.pr-squared.com Monday, October 19, 2009
  • HootSuite www.hootsuite.com Monday, October 19, 2009
  • TweetDeck http://tweetdeck.com/beta/ Monday, October 19, 2009
  • Monday, October 19, 2009
  • Monday, October 19, 2009
  • Natalie Ghidotti, APR @ghidotti natalie@ghidotticommunications.com Monday, October 19, 2009