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Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
Social Strategy for Two-Year Colleges
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Social Strategy for Two-Year Colleges

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A presentation on social media strategy for the Arkansas Association of Two-Year Colleges, focusing on building relationships with all target audiences.

A presentation on social media strategy for the Arkansas Association of Two-Year Colleges, focusing on building relationships with all target audiences.

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  1. Social Strategy Building Relationships One Tweet At a Time Monday, October 19, 2009
  2. Communicating Today Monday, October 19, 2009
  3. Things are a bit different Monday, October 19, 2009
  4. Monday, October 19, 2009
  5. Monday, October 19, 2009
  6. 85% of college admissions offices report they use at least one form of social media: Monday, October 19, 2009
  7. 85% of college admissions offices report they use at least one form of social media: 61% social networking Monday, October 19, 2009
  8. 85% of college admissions offices report they use at least one form of social media: 61% social networking 48% video blogging Monday, October 19, 2009
  9. 85% of college admissions offices report they use at least one form of social media: 61% social networking 48% video blogging 41% blogging Monday, October 19, 2009
  10. 85% of college admissions offices report they use at least one form of social media: 61% social networking 48% video blogging 41% blogging 36% message boards Monday, October 19, 2009
  11. 85% of college admissions offices report they use at least one form of social media: 61% social networking 48% video blogging 41% blogging 36% message boards 16% podcasts Monday, October 19, 2009
  12. 85% of college admissions offices report they use at least one form of social media: 61% social networking 48% video blogging 41% blogging 36% message boards 16% podcasts 10% wikis Monday, October 19, 2009
  13. Monday, October 19, 2009
  14. UpTake now has 20 million consumer reviews of the hospitality industry Monday, October 19, 2009
  15. UpTake now has 20 million consumer reviews of the hospitality industry Arkansas has 502,880 18+ Facebook users Monday, October 19, 2009
  16. UpTake now has 20 million consumer reviews of the hospitality industry Arkansas has 502,880 18+ Facebook users Arkansas has more than 25,000 Twitter users in Little Rock Monday, October 19, 2009
  17. Don’t Get Lost in the Crowd Monday, October 19, 2009
  18. What’s Your Goal? Monday, October 19, 2009
  19. Measurable Objectives Specify an outcome (To increase, to decrease, to maintain) State the level of change (from 10% to 20%) Set a target date (by December 2010) Monday, October 19, 2009
  20. What Is Your Objective? Create awareness? Encourage connection? Inspire loyalty? Create ambassadors? Monday, October 19, 2009
  21. “Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before the defeat.” - Sun Tzu, The Art of War Monday, October 19, 2009
  22. Set Your Strategy: How Are You Getting There? Monday, October 19, 2009
  23. Monday, October 19, 2009
  24. Who are you trying to reach? Parents? Current students? Potential students? Alumni? Business professionals? Area residents? Where are these people online? Go back to those goals and objectives. What spells success for you? What tools can you manage best with your time and resources? What will be the best ROI for you? Monday, October 19, 2009
  25. Monday, October 19, 2009
  26. Relationship Building: Monday, October 19, 2009 Two-Way Communication
  27. Two-Way Communication Monday, October 19, 2009
  28. Two-Way Communication Initiate conversation Monday, October 19, 2009
  29. Two-Way Communication Initiate conversation Ask for feedback and response Monday, October 19, 2009
  30. Two-Way Communication Initiate conversation Ask for feedback and response Maintain dialogue and interaction with your brand Monday, October 19, 2009
  31. Remember! Monday, October 19, 2009
  32. Long-term relationships do NOT start with short-term campaigns. Monday, October 19, 2009
  33. But short-term campaigns are READILY supported by long-term relationships. - Todd Defren, @TDefren Monday, October 19, 2009
  34. Things I’m Continually Learning Monday, October 19, 2009
  35. Be Real. Monday, October 19, 2009
  36. CharityWater.org twitter.com/scottharrison Monday, October 19, 2009
  37. Post frequently and consistently. Monday, October 19, 2009
  38. Arkansas Repertory Theatre twitter.com/theRep Monday, October 19, 2009
  39. Be valuable. Monday, October 19, 2009
  40. QuickBooks http://community.intuit.com/quickbooks Monday, October 19, 2009
  41. Listen. Listen. And listen some more. Monday, October 19, 2009
  42. Southwest Airlines twitter.com/SouthwestAir Monday, October 19, 2009
  43. Then Respond. Monday, October 19, 2009
  44. Dell’s IdeaStorm www.ideastorm.com Monday, October 19, 2009
  45. Think beyond your doors. Monday, October 19, 2009
  46. Adobe http://blogs.adobe.com/jnack/ Monday, October 19, 2009
  47. Integrate Your Tools. Monday, October 19, 2009
  48. Whole Foods http://blog.wholefoodsmarket.com Monday, October 19, 2009
  49. Whole Foods www.wholefoodsmarket.com/video Monday, October 19, 2009
  50. Whole Foods twitter.com/WholeFoods Monday, October 19, 2009
  51. Whole Foods Little Rock twitter.com/WholeFoodsLTR Monday, October 19, 2009
  52. Make time to tweet. Monday, October 19, 2009
  53. Starbucks twitter.com/Starbucks Monday, October 19, 2009
  54. General Motors twitter.com/GMblogs Monday, October 19, 2009
  55. Embrace the negative when it comes (because it will). Monday, October 19, 2009
  56. Whole Foods CEO Blog www.wholefoodsmarket.com/blog Monday, October 19, 2009
  57. Monday, October 19, 2009
  58. Monday, October 19, 2009
  59. Monday, October 19, 2009
  60. Monday, October 19, 2009
  61. Monday, October 19, 2009
  62. Engage. Engage. Engage. Monday, October 19, 2009
  63. Buy a handheld camcorder. Monday, October 19, 2009
  64. Measure. Monday, October 19, 2009
  65. Communiversity www.communiversity.com Monday, October 19, 2009
  66. Unigo www.unigo.com Monday, October 19, 2009
  67. College Prowler www.collegeprowler.com Monday, October 19, 2009
  68. Campus Buddy www.campusbuddy.com Monday, October 19, 2009
  69. Rate My Professors www.ratemyprofessors.com Monday, October 19, 2009
  70. The College Blog Network www.thecollegeblognetwork.com Monday, October 19, 2009
  71. STuVu www.stuvu.com Monday, October 19, 2009
  72. YouTube EDU www.youtube.com/edu Monday, October 19, 2009
  73. The University Review www.theuniversityreview.com Monday, October 19, 2009
  74. Higher-Education Case Studies Monday, October 19, 2009
  75. Wittenberg University www9.wittenberg.edu/wittnation Monday, October 19, 2009
  76. University of Minnesota Carlson MBA Program twitter.com/CarlsonMBA Monday, October 19, 2009
  77. Smith College www.facebook.com/smithcollege Monday, October 19, 2009
  78. Capital University www.willyou.capital.edu Monday, October 19, 2009
  79. Olivet Nazarene University www.seewhatsonu.com Monday, October 19, 2009
  80. Random Resources Monday, October 19, 2009
  81. Beth Kanter’s Nonprofit Social Media Blog http://beth.typepad.com/beths_blog Monday, October 19, 2009
  82. Mashable www.mashable.com Monday, October 19, 2009
  83. KDPaine’s PR Measurement Blog http://kdpaine.blogs.com Monday, October 19, 2009
  84. Brian Solis www.briansolis.com Monday, October 19, 2009
  85. Forrester Research “Groundswell” Blog http://blogs.forrester.com/groundswell Monday, October 19, 2009
  86. Todd Defren’s PR-Squared Blog www.pr-squared.com Monday, October 19, 2009
  87. HootSuite www.hootsuite.com Monday, October 19, 2009
  88. TweetDeck http://tweetdeck.com/beta/ Monday, October 19, 2009
  89. Monday, October 19, 2009
  90. Monday, October 19, 2009
  91. Natalie Ghidotti, APR @ghidotti natalie@ghidotticommunications.com Monday, October 19, 2009

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