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Social Strategy
                      Building Relationships One Tweet At a Time



Monday, October 19, 2009
Communicating Today




Monday, October 19, 2009
Things are a bit different




Monday, October 19, 2009
Monday, October 19, 2009
Monday, October 19, 2009
85% of college admissions offices report they
                       use at least one form of social media:




Monday, Oc...
85% of college admissions offices report they
                       use at least one form of social media:

             ...
85% of college admissions offices report they
                       use at least one form of social media:

             ...
85% of college admissions offices report they
                       use at least one form of social media:

             ...
85% of college admissions offices report they
                       use at least one form of social media:

             ...
85% of college admissions offices report they
                       use at least one form of social media:

             ...
85% of college admissions offices report they
                       use at least one form of social media:

             ...
Monday, October 19, 2009
UpTake now has 20 million consumer reviews
                       of the hospitality industry




Monday, October 19, 2009
UpTake now has 20 million consumer reviews
                       of the hospitality industry

                       Arka...
UpTake now has 20 million consumer reviews
                       of the hospitality industry

                       Arka...
Don’t Get Lost in the Crowd

Monday, October 19, 2009
What’s Your Goal?

Monday, October 19, 2009
Measurable Objectives


                       Specify an outcome (To increase, to
                       decrease, to mai...
What Is Your Objective?

                       Create awareness?

                       Encourage connection?

         ...
“Strategy without tactics is the slowest route to
                            victory. Tactics without strategy
          ...
Set Your Strategy:
                                How Are You
                             Getting There?
Monday, October...
Monday, October 19, 2009
Who are you trying to reach? Parents?
                       Current students? Potential students? Alumni?
               ...
Monday, October 19, 2009
Relationship Building:
Monday, October 19, 2009
                           Two-Way Communication
Two-Way
                           Communication




Monday, October 19, 2009
Two-Way
                            Communication

                       Initiate conversation




Monday, October 19, 20...
Two-Way
                            Communication

                       Initiate conversation

                       As...
Two-Way
                            Communication

                       Initiate conversation

                       As...
Remember!




Monday, October 19, 2009
Long-term relationships
                      do NOT start with
                   short-term campaigns.



Monday, Octobe...
But short-term
                campaigns are READILY
                     supported by
                long-term relations...
Things I’m Continually Learning




Monday, October 19, 2009
Be Real.




Monday, October 19, 2009
CharityWater.org
                           twitter.com/scottharrison
Monday, October 19, 2009
Post frequently and
                              consistently.



Monday, October 19, 2009
Arkansas Repertory Theatre
                                  twitter.com/theRep
Monday, October 19, 2009
Be valuable.




Monday, October 19, 2009
QuickBooks
                           http://community.intuit.com/quickbooks
Monday, October 19, 2009
Listen. Listen.
                     And listen some more.



Monday, October 19, 2009
Southwest Airlines
                           twitter.com/SouthwestAir
Monday, October 19, 2009
Then Respond.




Monday, October 19, 2009
Dell’s IdeaStorm
                           www.ideastorm.com
Monday, October 19, 2009
Think beyond your doors.




Monday, October 19, 2009
Adobe
                           http://blogs.adobe.com/jnack/
Monday, October 19, 2009
Integrate Your Tools.




Monday, October 19, 2009
Whole Foods
                           http://blog.wholefoodsmarket.com
Monday, October 19, 2009
Whole Foods
                           www.wholefoodsmarket.com/video
Monday, October 19, 2009
Whole Foods
                           twitter.com/WholeFoods
Monday, October 19, 2009
Whole Foods Little Rock
                           twitter.com/WholeFoodsLTR
Monday, October 19, 2009
Make time to tweet.




Monday, October 19, 2009
Starbucks
                           twitter.com/Starbucks
Monday, October 19, 2009
General Motors
                           twitter.com/GMblogs
Monday, October 19, 2009
Embrace the negative
                       when it comes
                      (because it will).



Monday, October 19, ...
Whole Foods CEO Blog
                           www.wholefoodsmarket.com/blog
Monday, October 19, 2009
Monday, October 19, 2009
Monday, October 19, 2009
Monday, October 19, 2009
Monday, October 19, 2009
Monday, October 19, 2009
Engage. Engage.
                               Engage.




Monday, October 19, 2009
Buy a handheld
                             camcorder.




Monday, October 19, 2009
Measure.




Monday, October 19, 2009
Communiversity
                           www.communiversity.com
Monday, October 19, 2009
Unigo
                           www.unigo.com
Monday, October 19, 2009
College Prowler
                           www.collegeprowler.com
Monday, October 19, 2009
Campus Buddy
                           www.campusbuddy.com
Monday, October 19, 2009
Rate My Professors
                           www.ratemyprofessors.com
Monday, October 19, 2009
The College Blog Network
                           www.thecollegeblognetwork.com
Monday, October 19, 2009
STuVu
                           www.stuvu.com
Monday, October 19, 2009
YouTube EDU
                           www.youtube.com/edu
Monday, October 19, 2009
The University Review
                           www.theuniversityreview.com
Monday, October 19, 2009
Higher-Education
                             Case Studies




Monday, October 19, 2009
Wittenberg University
                           www9.wittenberg.edu/wittnation
Monday, October 19, 2009
University of Minnesota Carlson MBA Program
                               twitter.com/CarlsonMBA
Monday, October 19, 2009
Smith College
                           www.facebook.com/smithcollege
Monday, October 19, 2009
Capital University
                           www.willyou.capital.edu
Monday, October 19, 2009
Olivet Nazarene University
                            www.seewhatsonu.com
Monday, October 19, 2009
Random Resources




Monday, October 19, 2009
Beth Kanter’s Nonprofit Social Media Blog
                         http://beth.typepad.com/beths_blog



Monday, October 1...
Mashable
                           www.mashable.com


Monday, October 19, 2009
KDPaine’s PR Measurement Blog
                             http://kdpaine.blogs.com


Monday, October 19, 2009
Brian Solis
                           www.briansolis.com


Monday, October 19, 2009
Forrester Research “Groundswell” Blog
                           http://blogs.forrester.com/groundswell


Monday, October ...
Todd Defren’s PR-Squared Blog
                               www.pr-squared.com


Monday, October 19, 2009
HootSuite
                           www.hootsuite.com


Monday, October 19, 2009
TweetDeck
                           http://tweetdeck.com/beta/


Monday, October 19, 2009
Monday, October 19, 2009
Monday, October 19, 2009
Natalie Ghidotti, APR
                                        @ghidotti
                           natalie@ghidotticommuni...
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Social Strategy for Two-Year Colleges

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A presentation on social media strategy for the Arkansas Association of Two-Year Colleges, focusing on building relationships with all target audiences.

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Transcript of "Social Strategy for Two-Year Colleges"

  1. 1. Social Strategy Building Relationships One Tweet At a Time Monday, October 19, 2009
  2. 2. Communicating Today Monday, October 19, 2009
  3. 3. Things are a bit different Monday, October 19, 2009
  4. 4. Monday, October 19, 2009
  5. 5. Monday, October 19, 2009
  6. 6. 85% of college admissions offices report they use at least one form of social media: Monday, October 19, 2009
  7. 7. 85% of college admissions offices report they use at least one form of social media: 61% social networking Monday, October 19, 2009
  8. 8. 85% of college admissions offices report they use at least one form of social media: 61% social networking 48% video blogging Monday, October 19, 2009
  9. 9. 85% of college admissions offices report they use at least one form of social media: 61% social networking 48% video blogging 41% blogging Monday, October 19, 2009
  10. 10. 85% of college admissions offices report they use at least one form of social media: 61% social networking 48% video blogging 41% blogging 36% message boards Monday, October 19, 2009
  11. 11. 85% of college admissions offices report they use at least one form of social media: 61% social networking 48% video blogging 41% blogging 36% message boards 16% podcasts Monday, October 19, 2009
  12. 12. 85% of college admissions offices report they use at least one form of social media: 61% social networking 48% video blogging 41% blogging 36% message boards 16% podcasts 10% wikis Monday, October 19, 2009
  13. 13. Monday, October 19, 2009
  14. 14. UpTake now has 20 million consumer reviews of the hospitality industry Monday, October 19, 2009
  15. 15. UpTake now has 20 million consumer reviews of the hospitality industry Arkansas has 502,880 18+ Facebook users Monday, October 19, 2009
  16. 16. UpTake now has 20 million consumer reviews of the hospitality industry Arkansas has 502,880 18+ Facebook users Arkansas has more than 25,000 Twitter users in Little Rock Monday, October 19, 2009
  17. 17. Don’t Get Lost in the Crowd Monday, October 19, 2009
  18. 18. What’s Your Goal? Monday, October 19, 2009
  19. 19. Measurable Objectives Specify an outcome (To increase, to decrease, to maintain) State the level of change (from 10% to 20%) Set a target date (by December 2010) Monday, October 19, 2009
  20. 20. What Is Your Objective? Create awareness? Encourage connection? Inspire loyalty? Create ambassadors? Monday, October 19, 2009
  21. 21. “Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before the defeat.” - Sun Tzu, The Art of War Monday, October 19, 2009
  22. 22. Set Your Strategy: How Are You Getting There? Monday, October 19, 2009
  23. 23. Monday, October 19, 2009
  24. 24. Who are you trying to reach? Parents? Current students? Potential students? Alumni? Business professionals? Area residents? Where are these people online? Go back to those goals and objectives. What spells success for you? What tools can you manage best with your time and resources? What will be the best ROI for you? Monday, October 19, 2009
  25. 25. Monday, October 19, 2009
  26. 26. Relationship Building: Monday, October 19, 2009 Two-Way Communication
  27. 27. Two-Way Communication Monday, October 19, 2009
  28. 28. Two-Way Communication Initiate conversation Monday, October 19, 2009
  29. 29. Two-Way Communication Initiate conversation Ask for feedback and response Monday, October 19, 2009
  30. 30. Two-Way Communication Initiate conversation Ask for feedback and response Maintain dialogue and interaction with your brand Monday, October 19, 2009
  31. 31. Remember! Monday, October 19, 2009
  32. 32. Long-term relationships do NOT start with short-term campaigns. Monday, October 19, 2009
  33. 33. But short-term campaigns are READILY supported by long-term relationships. - Todd Defren, @TDefren Monday, October 19, 2009
  34. 34. Things I’m Continually Learning Monday, October 19, 2009
  35. 35. Be Real. Monday, October 19, 2009
  36. 36. CharityWater.org twitter.com/scottharrison Monday, October 19, 2009
  37. 37. Post frequently and consistently. Monday, October 19, 2009
  38. 38. Arkansas Repertory Theatre twitter.com/theRep Monday, October 19, 2009
  39. 39. Be valuable. Monday, October 19, 2009
  40. 40. QuickBooks http://community.intuit.com/quickbooks Monday, October 19, 2009
  41. 41. Listen. Listen. And listen some more. Monday, October 19, 2009
  42. 42. Southwest Airlines twitter.com/SouthwestAir Monday, October 19, 2009
  43. 43. Then Respond. Monday, October 19, 2009
  44. 44. Dell’s IdeaStorm www.ideastorm.com Monday, October 19, 2009
  45. 45. Think beyond your doors. Monday, October 19, 2009
  46. 46. Adobe http://blogs.adobe.com/jnack/ Monday, October 19, 2009
  47. 47. Integrate Your Tools. Monday, October 19, 2009
  48. 48. Whole Foods http://blog.wholefoodsmarket.com Monday, October 19, 2009
  49. 49. Whole Foods www.wholefoodsmarket.com/video Monday, October 19, 2009
  50. 50. Whole Foods twitter.com/WholeFoods Monday, October 19, 2009
  51. 51. Whole Foods Little Rock twitter.com/WholeFoodsLTR Monday, October 19, 2009
  52. 52. Make time to tweet. Monday, October 19, 2009
  53. 53. Starbucks twitter.com/Starbucks Monday, October 19, 2009
  54. 54. General Motors twitter.com/GMblogs Monday, October 19, 2009
  55. 55. Embrace the negative when it comes (because it will). Monday, October 19, 2009
  56. 56. Whole Foods CEO Blog www.wholefoodsmarket.com/blog Monday, October 19, 2009
  57. 57. Monday, October 19, 2009
  58. 58. Monday, October 19, 2009
  59. 59. Monday, October 19, 2009
  60. 60. Monday, October 19, 2009
  61. 61. Monday, October 19, 2009
  62. 62. Engage. Engage. Engage. Monday, October 19, 2009
  63. 63. Buy a handheld camcorder. Monday, October 19, 2009
  64. 64. Measure. Monday, October 19, 2009
  65. 65. Communiversity www.communiversity.com Monday, October 19, 2009
  66. 66. Unigo www.unigo.com Monday, October 19, 2009
  67. 67. College Prowler www.collegeprowler.com Monday, October 19, 2009
  68. 68. Campus Buddy www.campusbuddy.com Monday, October 19, 2009
  69. 69. Rate My Professors www.ratemyprofessors.com Monday, October 19, 2009
  70. 70. The College Blog Network www.thecollegeblognetwork.com Monday, October 19, 2009
  71. 71. STuVu www.stuvu.com Monday, October 19, 2009
  72. 72. YouTube EDU www.youtube.com/edu Monday, October 19, 2009
  73. 73. The University Review www.theuniversityreview.com Monday, October 19, 2009
  74. 74. Higher-Education Case Studies Monday, October 19, 2009
  75. 75. Wittenberg University www9.wittenberg.edu/wittnation Monday, October 19, 2009
  76. 76. University of Minnesota Carlson MBA Program twitter.com/CarlsonMBA Monday, October 19, 2009
  77. 77. Smith College www.facebook.com/smithcollege Monday, October 19, 2009
  78. 78. Capital University www.willyou.capital.edu Monday, October 19, 2009
  79. 79. Olivet Nazarene University www.seewhatsonu.com Monday, October 19, 2009
  80. 80. Random Resources Monday, October 19, 2009
  81. 81. Beth Kanter’s Nonprofit Social Media Blog http://beth.typepad.com/beths_blog Monday, October 19, 2009
  82. 82. Mashable www.mashable.com Monday, October 19, 2009
  83. 83. KDPaine’s PR Measurement Blog http://kdpaine.blogs.com Monday, October 19, 2009
  84. 84. Brian Solis www.briansolis.com Monday, October 19, 2009
  85. 85. Forrester Research “Groundswell” Blog http://blogs.forrester.com/groundswell Monday, October 19, 2009
  86. 86. Todd Defren’s PR-Squared Blog www.pr-squared.com Monday, October 19, 2009
  87. 87. HootSuite www.hootsuite.com Monday, October 19, 2009
  88. 88. TweetDeck http://tweetdeck.com/beta/ Monday, October 19, 2009
  89. 89. Monday, October 19, 2009
  90. 90. Monday, October 19, 2009
  91. 91. Natalie Ghidotti, APR @ghidotti natalie@ghidotticommunications.com Monday, October 19, 2009
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