Everything you need to know about the most exciting thing in search - Featured Snippets. We describe how to earn featured snippets by optimizing your content for specific answers and why Featured Snippets are important.

1. A.J. Ghergich
Ghergich & Co.
Founder/CEO
AJ@Ghergich.com
@SEO
Featured Snippets are the most exciting thing in
search.

2. http://ghergich.com/

3. Featured Snippets

4. Snippets come in three flavors...

5. ...and they are all delicious

6. Paragraph

7. Table

8. List

9. The best part about Featured Snippets is that they tend to occupy position 0
(coined by @dr_pete) above the organic listings.

10. So how do I earn
Featured Snippets?

11. To earn snippets, you need
to optimize your content
for specific answers.

12. Haaaay... he didn't say
keywords... what's going
on here, buddy?

13. Featured Snippets tend to be displayed in response to
search questions.

14. Featured Snippet Power Questions

15. Prepositions

16. YOUR
MESSAGE
ANSWERS
TO YOUR
CUSTOMERS'
NEEDS

17. Five tools that find the questions customers
are asking:
KeywordTool.io SerpStat.com UberSuggest.io
AnswerThePublic.com Soovle.com

20. Ok, so how does this help
me get conversions?

21. On average, B2B buying influencers do 12
searches before they visit a specific brand's site.
Source: https://www.thinkwithgoogle.com/articles/the-changing-face-b2b-marketing.html

22. Your content strategy likely targets the three main stages
of customer journeys and looks something like this.

23. Optimizing for Answers is easy to bolt onto
your existing content strategy.

24. Awareness
“How do small businesses setup payroll”

25. Consideration
“Best payroll software for small businesses”

26. Decision
“Quicken vs. Quickbooks”

27. How to optimize for
Featured Snippets

28. Keywords are still important.
Use them in the following
familiar places...

29. (I knew he was gonna
say keywords.)

31. However, keyword optimization
earn you a Featured Snippet.

32. SEMrush analyzed 100,000
keywords. They found that the
average length of a search phrase
with a Featured Snippet is six words.

33. 43% of searches with 8+ words show
Featured Snippets

34. 40 to 50 words is the sweet spot for Featured
Snippet length

35. Optimized Lists

36. Did someone say rolls?

37. Optimized Tables

38. Google tends to show landscape images
around 285 x 160 pixels.
So landscape images, similar to the following dimensions, should be optimized for Featured Snippets.
600 x 337
900 x 505
1200 x 674
285 x 160

40. Why you should focus on Featured Snippets
1. Leapfrog your competition to position 0
2. Gain free organic traffic
3. Answer your customer’s actual questions
4. Earn trust from awareness to decision
1200 x 674

41. Dig in!

42. Presentation is pinned @SEO.
Follow me so you don’t miss my Featured Snippet research
project
with SEMrush.

43. Thank you