Inattention Blindness

Are you really getting the Big Picture? Inattention Blindness and its effect on the driver Greg Hendricks, BSN, RN

Awareness Exercise
Observe the following video very carefully
Picture yourself behind the wheel of a vehicle
Count how many times the team in WHITE passes the basketball
Ask yourself, did I get the Big Picture?

Video courtesy of: Transport for London, Cycle Safety Campaign Click to begin!

How many people spotted the gorilla?
Don’t feel bad, typically 25-33% of people don’t see it
Why is this?
Were you really paying attention?
Inattention Blindness

Attention
The process that brings a stimulus into our consciousness
A process that permits us to notice something
Involuntary – our attention is captured by an event or object
Voluntary – we intend to notice an object

“ It is a well-known phenomenon that we do not notice anything happening in our surroundings while being absorbed in the inspection of something; focusing our attention on a certain object may happen to such an extent that we cannot perceive other objects placed in the peripheral parts of our visual field, although the light rays they emit arrive completely at the visual sphere of the cerebral cortex.”
Rezso Balint, Hungarian Neurologist (1874-1929)
1907

Meaning:
We can get easily absorbed into everything going on in front of us and miss out on things that are happening in our periphery
The object we didn’t “see” was transmitted to our brain with everything else, but we still failed to recognize it
We’re looking, but we’re not seeing!!!!

Inattention Blindness

by Greg Hendricks on Jan 13, 2010

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Inattention Blindness — Presentation Transcript