YBC Gymnasium Stockholm: How Can I Be Social - The Power of Social Media
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YBC Gymnasium Stockholm: How Can I Be Social - The Power of Social Media

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Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop ...

Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop

How Can I Be Social (HCIBS) shares inspiration by facilitating meaningful conversations & online publications.

Slides were used at the YBC Gymnasium, Stockholm, Sweden during a morning plenary educational session on March 5th, 2013 with Gerrit Heijkoop, How Can I Be Social (HCIBS).

Title: How Can I Be Social - The Power of Social Media
Speaker: Gerrit Heijkoop, Executive Partner at How Can I Be Social (HCIBS)
Date/Time: 5 Mar 2013, 08:30-9:30
Location: YBC Gymnasium, Nacka, Stockholm, Sweden

Seminar Details:
Tisdag 5 mars kommer Gerrit Heijkoop till YBC och föreläser samt håller i en workshop kring sociala medier.

Gerrit är holländaren med passion för The Power of Social Media, teknik, mötesformat och innovation. Han föreläser idag världen över med sitt företag How Can I Be Social (www.HCIBS.com). Det handlar inte så mycket om vad sociala medier är, utan snarare om vilka möjligheter som skapas när de används som ett verktyg. Gerrit är en inspirerande föreläsare som tar ämnet till deltagarens nivå, involverar sina åhörare och ger visioner ett ansikte.

Föreläsning på Torget 4 kl 08:30 - 09:30 för SAM12a+b, SAM11, EK11 + SE10 (kursen marknadsföring) samt för den som är intresserad.
Därefter workshop med EK11 och SAM11 i grupper fram till kl 12.

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YBC Gymnasium Stockholm: How Can I Be Social - The Power of Social Media Presentation Transcript

  • 1. How Can I Be Social? The Power of Social Media
  • 2. Gerrit HeijkoopHow Can I Be Social (HCIBS)Twitter: @HCIBS or @GHeijkoopFacebook: /HCIBS
  • 3. Story
  • 4. 3.50050020
  • 5. Lessons #Haren1. Power of networks2. User generated content3. Access to mass media4. Community takes action
  • 6. Social Media people means
  • 7. Where doyou stand?
  • 8. Social Media Statistics Sweden : 4.850 million (53% of population) : 0,300 million (57% active accounts) : 0,876 million
  • 9. why
  • 10. 3 core ideas:1. Impact on our communication2. From search to social3. Audience of audiences
  • 11. Social Media =Communication… » cave drawing » pigeon » letter »telegraph » telephone » e-mail »mobile » online » …
  • 12. “What is the impact of Social Media onour communication?”
  • 13. The impact of Social Media on our communication
  • 14. The impact of Social Media on our communication
  • 15. The impact of Social Media on our communication
  • 16. 3 core ideas: Impact on our communication2. From search to social3. Audience of audiences
  • 17. “People dont care about what you say about your brand,they care about what other people say about your brand.”
  • 18. AIDA still exists …Attention Interest Desire Action
  • 19. AIDA still exists …Attention Interest Desire Action Share
  • 20. 3 core ideas: Impact on our communication From search to social3. Audience of audiences
  • 21. HCIBS social media solutions
  • 22. how
  • 23. #reflectionapplying toyour owncontext
  • 24. Before I go …
  • 25. Twitter: @HCIBS Facebook: /HCIBSPhotos, Feedback and Findings
  • 26. How Can I Be Social? The Power of Social Media