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Session at World Creative Industries Summit, as part of the Global Entrepreneurship Congres:
Why stay local, if you can go global?
Speaker: Gerrit Heijkoop, Executive Partner How Can I Be Social (HCIBS)
Location: Hall A, Moscow Manage, Moscow, Russia
Date: 21 Mar 2014, 12:30 - 12:50
The 'Summit of Creative Industries' took place in Moscow, as part of the Global Entrepreneurship Congres in Moscow. Gerrit was part of a session called "Creative industries: New points of Growth on the World Business-map".
His 20-minute contribution was titled "Why stay local, if you can go global?" in which he showed how easy it has become to source, finance and market a business from anywhere to any market nowadays. It was basically a 'rollercoaster through his webbrowser".
He made the policymakers, investors and entrepreneurs in the room think about what this means for all their initiatives that put resources into creating 'Innovative Cities, Entrepreneurial Hubs, etc'. How they need to change their entrepreneurial ecosystems to accommodate this.