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Spread the Word!
How to Leverage the Use of
Social Media During Events
Gerrit Heijkoop
Executive Partner
How Can I Be Social (HCIBS)

#SiteGlobal
#SiteGlobal

@GHeijkoop
Gerrit Heijkoop
How Can I Be Social (HCIBS)
Twitter:

@HCIBS or @GHeijkoop

Facebook: /HCIBS
E-mail:

#SiteGlobal

Gerrit@HCIBS.com

@GHeijkoop
Agenda
1. Why bother about Social Media during events?
2. How to facilitate, stimulate & reward during events?
3. What will you do next during events?

Learning Outcomes

• The importance of tapping into the 2nd degree network
• Things to organize during your events to engage online
• Examine creative ideas for leveraging social media

#SiteGlobal

@GHeijkoop
story

#SiteGlobal

@GHeijkoop
you

#SiteGlobal

@GHeijkoop
Where do
you stand?
“I am doing pretty
well on Social Media”
Disagree

#SiteGlobal

Agree

@GHeijkoop
“I am doing pretty
well you need to move Media”
2. What would on Socialfurther to the right?
1. Why are you standing where you are standing?

Disagree

#SiteGlobal

Agree

@GHeijkoop
why

#SiteGlobal

@GHeijkoop
SHARE!
#SiteGlobal

@GHeijkoop
2005

2013
40.000

90.000

120.000
#SiteGlobal

@GHeijkoop
how

#SiteGlobal

@GHeijkoop
how

#SiteGlobal

@GHeijkoop
#SiteGlobal

@GHeijkoop
#SiteGlobal

@GHeijkoop
#SiteGlobal

@GHeijkoop
what

#SiteGlobal

@GHeijkoop
how

#SiteGlobal

@GHeijkoop
Me and …?
#SiteGlobal

@GHeijkoop
Me and …?
#SiteGlobal

@GHeijkoop
Me and …?
#SiteGlobal

@GHeijkoop
wait …
What are
we doing?
#SiteGlobal

@GHeijkoop
#SiteGlobal

@GHeijkoop
#SiteGlobal

@GHeijkoop
#SiteGlobal

@GHeijkoop
#SiteGlobal

@GHeijkoop
#SiteGlobal

@GHeijkoop
#SiteGlobal

@GHeijkoop
#SiteGlobal

@GHeijkoop
#SiteGlobal

@GHeijkoop
#exercise

What is your
Mickey Mouse and
your ‘castle’?
#SiteGlobal

@GHeijkoop
Checklist for your next event
1.Facilitate: Icon, Backdrop & Action
2.Stimulate: Hostess, Hash-tag, Offline Reminder
3.Reward: Contest, VIP-treatment
#SiteGlobal

@GHeijkoop
How Can I …
#SiteGlobal

@GHeijkoop
Before we go…
#SiteGlobal

@GHeijkoop
#reflection
apply to your
own situation

#SiteGlobal

@GHeijkoop
I am going to …
#SiteGlobal

@GHeijkoop
#SiteGlobal

@GHeijkoop
Please,
remember
the survey …

#SiteGlobal

@GHeijkoop
receive slides & e-book
“Social Media Checklist for Events”

gerrit@hcibs.com
twitter: @GHeijkoop #SiteGlobal

#SiteGlobal

@GHeijkoop
Gerrit Heijkoop
How Can I Be Social (HCIBS)
Twitter:

@HCIBS or @GHeijkoop

Facebook: /HCIBS
E-mail:

#SiteGlobal

Gerrit@HCIBS.com

@GHeijkoop
Spread the Word!
How to Leverage the Use of
Social Media During Events
Gerrit Heijkoop
Executive Partner
How Can I Be Social (HCIBS)

#SiteGlobal
Spread the word how to leverage the use of Social Media during Events - #SiteGlobal

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