Forget Social Media     #Daretogive & start using your networkHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs...
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
Gerrit Heijkoop                           Partner HCIBS                            @gheijkoop or @hcibsHow-Can-I-Be-Social...
#SITEEMEA12       Photos, Feedback and FindingsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
Where doyou stand?
“I find myself quite           a good networker” Disagree                                                 AgreeHow-Can-I-B...
“I am doing pretty       well on Social Media” Disagree                                                 AgreeHow-Can-I-Be-...
Key ideas                     1. #learning                     2. #communication                     3. #attitude         ...
#learningHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
“Anything that is                   invented after your 35th,                   feels as against the natural              ...
“Anything that is invented                   between your 15th and 35th                   feels as new and exciting and   ...
“Everything that already                   exists when you are born,                   feels like normal and is a         ...
whyHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
Social Media =                 Communication                  … » cave drawing » pigeon » letter »                  telegr...
“What is the impact          of Social Media on        our communication?”How-Can-I-Be-Social.com | @hcibs | facebook.com/...
The impact of Social Media on our communication
The impact of Social Media on our communication
The impact of Social Media on our communication
“With Social Media     it takes less effort  to reach more people”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |h...
HCIBS social media solutions
Key ideas                     1. #learning                     2. #communication                     3. #attitude         ...
fundamental              differenceHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
fundamental difference:HCIBS social media solutions
Video link:http://bit.ly/theBreakUpHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
AIDA still exists…    Attention       Interest       Desire         Action   ShareHow-Can-I-Be-Social.com | @hcibs | faceb...
Capital vs Relations  Bought media                           Earned media        Advertising                          Tw...
howHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
“How can              you activate             your network?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
Video link:http://bit.ly/KLMSurpriseVideoHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
#daretogiveHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
1. Authenticity      2. Friends & family      3. Employees & colleagues      4. Partners & suppliers      5. Clients      ...
Exercise                   the power of networksHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
“What is the         most exciting       part of your job?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
“What are points                 of personal               improvements                in your job?”How-Can-I-Be-Social.co...
“How can I …How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
#reflection    the power of    networksHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
whatHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
Key ideas                     1. #learning                     2. #communication                     3. #attitude         ...
Learn                Love                Laugh                LocationHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcib...
#listeningTweet je inzichten naar: #event12 en @gheijkoop
http://twitter.com/HCIBS/SITEEMEAforum12
#questions    the power of    networksHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
Before I go …How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
Do you know someone who         needs some help with …             … event technology             … Social Media          ...
Gerrit Heijkoop                           Partner HCIBS                           Want to receive these slides?           ...
Forget Social Media     #Daretogive & start using your networkHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs...
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
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#SITEEMEA12 Forget Social Media! #daretogive and start using your network

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Check: http://How-Can-I-Be-Social.com or http://twitter.com/gheijkoop

Keynote session at the SITE EMEA Forum, June 20th, 2012 Berlin

By Gerrit Heijkoop - Partner, How Can I Be Social Amsterdam (HCIBS), The Netherlands
http://How-Can-I-Be-Social.com

Short summary of the session take-aways:

- you will be motivated to use your network in another way

- you will be more effective and more professional

- by using it well you will save money

- if you are not yet using Social Media Tools you might be inspired to do so!

Published in: Travel, Technology, Business
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#SITEEMEA12 Forget Social Media! #daretogive and start using your network

  1. 1. Forget Social Media #Daretogive & start using your networkHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  2. 2. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  3. 3. Gerrit Heijkoop Partner HCIBS @gheijkoop or @hcibsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  4. 4. #SITEEMEA12 Photos, Feedback and FindingsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  5. 5. Where doyou stand?
  6. 6. “I find myself quite a good networker” Disagree AgreeHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  7. 7. “I am doing pretty well on Social Media” Disagree AgreeHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  8. 8. Key ideas 1. #learning 2. #communication 3. #attitude 4. #relevanceHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  9. 9. #learningHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  10. 10. “Anything that is invented after your 35th, feels as against the natural order of the world.” Credits: @lykleHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  11. 11. “Anything that is invented between your 15th and 35th feels as new and exciting and will play an important role in your professional career.” Credits: @lykleHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  12. 12. “Everything that already exists when you are born, feels like normal and is a regular part of the world around you.” Credits: @lykleHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  13. 13. whyHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  14. 14. Social Media = Communication … » cave drawing » pigeon » letter » telegraph » telephone » e-mail » mobile » online » …How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  15. 15. “What is the impact of Social Media on our communication?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  16. 16. The impact of Social Media on our communication
  17. 17. The impact of Social Media on our communication
  18. 18. The impact of Social Media on our communication
  19. 19. “With Social Media it takes less effort to reach more people”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  20. 20. HCIBS social media solutions
  21. 21. Key ideas 1. #learning 2. #communication 3. #attitude 4. #relevanceHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  22. 22. fundamental differenceHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  23. 23. fundamental difference:HCIBS social media solutions
  24. 24. Video link:http://bit.ly/theBreakUpHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  25. 25. AIDA still exists… Attention Interest Desire Action ShareHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  26. 26. Capital vs Relations Bought media Earned media  Advertising  Tweets  Commercials  Shares & Likes  Flyers & Posters  Photo & video  Direct mailings  Forwarded e-mailsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  27. 27. howHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  28. 28. “How can you activate your network?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  29. 29. Video link:http://bit.ly/KLMSurpriseVideoHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  30. 30. #daretogiveHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  31. 31. 1. Authenticity 2. Friends & family 3. Employees & colleagues 4. Partners & suppliers 5. Clients 6. Rest of the worldHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  32. 32. Exercise the power of networksHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  33. 33. “What is the most exciting part of your job?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  34. 34. “What are points of personal improvements in your job?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  35. 35. “How can I …How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  36. 36. #reflection the power of networksHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  37. 37. whatHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  38. 38. Key ideas 1. #learning 2. #communication 3. #attitude 4. #relevanceHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  39. 39. Learn Love Laugh LocationHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  40. 40. #listeningTweet je inzichten naar: #event12 en @gheijkoop
  41. 41. http://twitter.com/HCIBS/SITEEMEAforum12
  42. 42. #questions the power of networksHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  43. 43. Before I go …How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  44. 44. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  45. 45. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  46. 46. Do you know someone who needs some help with … … event technology … Social Media … a speaker about those topics?How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  47. 47. Gerrit Heijkoop Partner HCIBS Want to receive these slides? Leave me your businesscard and I will e-mail you the link! @gheijkoop or @hcibsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  48. 48. Forget Social Media #Daretogive & start using your networkHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  49. 49. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
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