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#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
#SITEEMEA12 Forget Social Media! #daretogive and start using your network
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#SITEEMEA12 Forget Social Media! #daretogive and start using your network

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Check: http://How-Can-I-Be-Social.com or http://twitter.com/gheijkoop …

Check: http://How-Can-I-Be-Social.com or http://twitter.com/gheijkoop

Keynote session at the SITE EMEA Forum, June 20th, 2012 Berlin

By Gerrit Heijkoop - Partner, How Can I Be Social Amsterdam (HCIBS), The Netherlands
http://How-Can-I-Be-Social.com

Short summary of the session take-aways:

- you will be motivated to use your network in another way

- you will be more effective and more professional

- by using it well you will save money

- if you are not yet using Social Media Tools you might be inspired to do so!

Published in: Travel, Technology, Business
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  • 1. Forget Social Media #Daretogive & start using your networkHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 2. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 3. Gerrit Heijkoop Partner HCIBS @gheijkoop or @hcibsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 4. #SITEEMEA12 Photos, Feedback and FindingsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 5. Where doyou stand?
  • 6. “I find myself quite a good networker” Disagree AgreeHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 7. “I am doing pretty well on Social Media” Disagree AgreeHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 8. Key ideas 1. #learning 2. #communication 3. #attitude 4. #relevanceHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 9. #learningHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 10. “Anything that is invented after your 35th, feels as against the natural order of the world.” Credits: @lykleHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 11. “Anything that is invented between your 15th and 35th feels as new and exciting and will play an important role in your professional career.” Credits: @lykleHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 12. “Everything that already exists when you are born, feels like normal and is a regular part of the world around you.” Credits: @lykleHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 13. whyHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 14. Social Media = Communication … » cave drawing » pigeon » letter » telegraph » telephone » e-mail » mobile » online » …How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 15. “What is the impact of Social Media on our communication?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 16. The impact of Social Media on our communication
  • 17. The impact of Social Media on our communication
  • 18. The impact of Social Media on our communication
  • 19. “With Social Media it takes less effort to reach more people”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 20. HCIBS social media solutions
  • 21. Key ideas 1. #learning 2. #communication 3. #attitude 4. #relevanceHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 22. fundamental differenceHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 23. fundamental difference:HCIBS social media solutions
  • 24. Video link:http://bit.ly/theBreakUpHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 25. AIDA still exists… Attention Interest Desire Action ShareHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 26. Capital vs Relations Bought media Earned media  Advertising  Tweets  Commercials  Shares & Likes  Flyers & Posters  Photo & video  Direct mailings  Forwarded e-mailsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 27. howHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 28. “How can you activate your network?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 29. Video link:http://bit.ly/KLMSurpriseVideoHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 30. #daretogiveHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 31. 1. Authenticity 2. Friends & family 3. Employees & colleagues 4. Partners & suppliers 5. Clients 6. Rest of the worldHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 32. Exercise the power of networksHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 33. “What is the most exciting part of your job?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 34. “What are points of personal improvements in your job?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 35. “How can I …How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 36. #reflection the power of networksHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 37. whatHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 38. Key ideas 1. #learning 2. #communication 3. #attitude 4. #relevanceHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 39. Learn Love Laugh LocationHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 40. #listeningTweet je inzichten naar: #event12 en @gheijkoop
  • 41. http://twitter.com/HCIBS/SITEEMEAforum12
  • 42. #questions the power of networksHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 43. Before I go …How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 44. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 45. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 46. Do you know someone who needs some help with … … event technology … Social Media … a speaker about those topics?How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 47. Gerrit Heijkoop Partner HCIBS Want to receive these slides? Leave me your businesscard and I will e-mail you the link! @gheijkoop or @hcibsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 48. Forget Social Media #Daretogive & start using your networkHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv
  • 49. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs |hcibs.tv

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