Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop How Can I Be Social (HCIBS) shares inspiration by facilitating meaningful conversations & online publications. Slides were used at the Nackavarmdo Creative morning meetings, Stockholm, Sweden on March 4th, 2013 with Gerrit Heijkoop, How Can I Be Social (HCIBS). Title: Creative Morning: Vad Sociala Medier kan vara Speaker: Gerrit Heijkoop, Executive Partner at How Can I Be Social (HCIBS) Date/Time: 4 Mar 2013, 08:30-10:30 Location: Nacka Stadhus Seminar Details: Creative Mornings with Gerrit Heijkoop: It's not about what social media is, it's about what social media can be. Gerrit Heijkoop, Dutchman with a passion for the Power of Social Media, technology, meeting formats, and innovation. He lectures around the world today with its business How Can I Be Social (www.HCIBS.com). He speaks not so much about what social media is, but rather on the opportunities that are created when they are used as a tool. Gerrit is an incredibly inspiring lecturer who take the subject to the participant's level, involving his audience and gives vision a face. Useful information interspersed with thoughtful details in this innovative and interactive workshops.

1. Creative Morning
Vad Sociala Medier kan vara ...

3. Gerrit Heijkoop
How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop
Facebook: /HCIBS

4. Twitter: @HCIBS
Facebook: /HCIBS
Photos, Feedback and Findings

5. why

6. Social Media
people means

8. Where do
you stand?

9. Social Media Statistics Sweden
: 4.850 million (53% of population)
: 0,300 million (57% active accounts)
: 0,876 million

10. “I am doing pretty
well on Social Media”
Disagree Agree

11. How come you do?
or
How come you do not?

12. why

13. 3 core ideas:
1. Impact on our communication
2. From search to social
3. Audience of audiences

14. Social Media =
Communication
… » cave drawing » pigeon » letter »
telegraph » telephone » e-mail »
mobile » online » …

15. “What is the impact
of Social Media on
our communication?”

16. The impact of Social Media on our communication

17. The impact of Social Media on our communication

18. The impact of Social Media on our communication

19. 3 core ideas:
 Impact on our communication
2. From search to social
3. Audience of audiences

20. “People don't care about
what you say about your brand,
they care about what other people
say about your brand.”

21. AIDA still exists …
Attention Interest Desire Action

22. AIDA still exists …
Attention Interest Desire Action Share

23. 3 core ideas:
 Impact on our communication
 From search to social
3. Audience of audiences

24. HCIBS social media solutions

25. how

26. #reflection
applying to
your own
context

27. Before I go …

28. I am going to …

31. Twitter: @HCIBS
Facebook: /HCIBS
Photos, Feedback and Findings

32. Creative Morning
Vad Sociala Medier kan vara ...