Social Media              for meetings & events            why, optimize network & messagesHow-Can-I-Be-Social.com | @hcib...
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Gerrit Heijkoop                              How Can I Be Social (HCIBS)                              Twitter: @HCIBS     ...
Twitter: @HCIBS               Facebook: /HCIBS            Photos, Feedback and FindingsHow-Can-I-Be-Social.com | @hcibs | ...
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
3.500             500             20How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Lessons #Haren                       1. Power of networks                       2. User generated content                 ...
Where doyou stand?
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“I find myself quite             a good networker” Disagree                                                          Agree...
Social Media explained                       Twitter       I’m eating a donut                       Facebook      I like d...
Statistics Belgium                                : 4.8 million (46,5% of population)                                : 1.1...
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Key ideas                       1. #learning                       2. #communication                       3. #attitude   ...
#learningHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“Anything that is                    invented after your 35th,                    feels as against the natural            ...
“Anything that is invented                    between your 15th and 35th feels                    as new and exciting and ...
“Everything that already                    exists when you are born,                    feels like normal and is a       ...
whyHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Social Media =                   Communication                    … » cave drawing » pigeon » letter »                    ...
“What is the impact            of Social Media on          our communication?”How-Can-I-Be-Social.com | @hcibs | facebook....
The impact of Social Media on our communication
The impact of Social Media on our communication
The impact of Social Media on our communication
“With Social Media       it takes less effort    to reach more people”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcib...
HCIBS social media solutions
Key ideas                        #learning                        #communication                       3. #attitude     ...
fundamental               differenceHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
fundamental difference:HCIBS social media solutions
AIDA still exists…    Attention         Interest         Desire          Action      ShareHow-Can-I-Be-Social.com | @hcibs...
Capital vs Relations   Bought media                               Earned media         Advertising                       ...
“How can                you activate              your network?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hc...
#daretogiveHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Exercise                      the power of networksHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“How can I …How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
#reflection       the power of       networksHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
howHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Video link:http://bit.ly/KLMSurpriseVideoHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
#daretogiveHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
1.   Authenticity       2.   Friends & family       3.   Employees & colleagues       4.   Partners & suppliers       5.  ...
Key ideas                        #learning                        #communication                        #attitude      ...
Video link:  http://bit.ly/ChooseYourWordsWiselyHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Learn                  Love                  Laugh                  LocationHow-Can-I-Be-Social.com | @hcibs | facebook.co...
Learn                 Love                 Laugh                 LocationHow-Can-I-Be-Social.com | @hcibs | facebook.com/h...
Key ideas                        #learning                        #communication                        #attitude      ...
#reflection       applying to       your own       contextHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Before I go …How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Level 2 session after lunch:               1. Social Networking Strategy               2. How to measure ROI              ...
Do you know someone who needs          some help with …               … event technology               … Social Media     ...
Gerrit Heijkoop                              Partner HCIBS                              Want to receive these slides?     ...
Social Media              for meetings & events            why, optimize network & messagesHow-Can-I-Be-Social.com | @hcib...
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
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Meetopolis 2012 - Level 1 - Social media & community management for meetings & events (level 1) - Why, Networking and messages

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The future number 1 marketing tool! Impacts and real added value? Best practices to achieve successful initiatives

LEVEL 1 :
Why use Social Media for events?
How to optimize your own network?
Influencing the message around your event in the social environment; use it in order to create value for your meetings and events. In one word: how to demystify new technologies and put them at your service for a much better ROI!

About Mr Gerrit Heijkoop
Gerrit Heijkoop MSc, Social Network Consultant for events & conferences at How Can I Be Social (HCIBS), Amsterdam, Netherlands

Gerrit Heijkoop (1980) is an entrepreneur with a passion for technology and events. Educated with a master’s degree in systems engineering and policy analysis at the Delft University of Technology in the Netherlands. Shaped and formed as a management consultant and project manager at Boer & Croon Consultancy firm. And then followed his passion for the events industry. This unique background allows him to quickly distinguish between the sense and nonsense of new technology for conferences and events.

“Your network is your most powerful resource”, says Gerrit Heijkoop. “As an individual professional, as a specific meeting or event or as an organization. Social Media like Linkedin, Twitter and Facebook are strong tools to help you grow, monitor and harvest this resource”.

Gerrit has been a speaker on this topic at many conferences in the past 2 years, both in- and outside the meetings industry. He is involved in the international EventCamp community, boardmember of the Green Meetings Industry Council (GMIC) NL chapter and blogger at several Dutch websites for the events industry. He is co-founder of Triqle Event Intelligence, which developed the award-winning software platform “What’s On?”.

Since January 2012 he is executive partner of How Can I Be Social (HCIBS). HCIBS creates smart scenarios to help you use Social Networks in an efficient and effective way. Combining technology, strategy and creative design to generate more value, with less effort!

HCIBS offers:
Social Inspiration: workshops, lectures, coaching
Social Scenario: strategy, concept, planning
Social Technology & Design: tools, apps, sites, screens

See http://How-Can-I-Be-Social.com for more info.

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Meetopolis 2012 - Level 1 - Social media & community management for meetings & events (level 1) - Why, Networking and messages

  1. 1. Social Media for meetings & events why, optimize network & messagesHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  2. 2. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  3. 3. Gerrit Heijkoop How Can I Be Social (HCIBS) Twitter: @HCIBS Facebook: /HCIBSHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  4. 4. Twitter: @HCIBS Facebook: /HCIBS Photos, Feedback and FindingsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  5. 5. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  6. 6. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  7. 7. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  8. 8. 3.500 500 20How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  9. 9. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  10. 10. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  11. 11. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  12. 12. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  13. 13. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  14. 14. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  15. 15. Lessons #Haren 1. Power of networks 2. User generated content 3. Access to mass media 4. Community takes actionHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  16. 16. Where doyou stand?
  17. 17. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  18. 18. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  19. 19. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  20. 20. “I find myself quite a good networker” Disagree AgreeHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  21. 21. Social Media explained Twitter I’m eating a donut Facebook I like donuts Foursquare This is where I eat donuts Instagram Look at my donut! Youtube Watch me eating my donut Linkedin My skills include donut eating Pinterest A collection of the best donut pictures Last FM Now listening to “Donuts” Google+ I’m a Google employee who eats donutsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  22. 22. Statistics Belgium : 4.8 million (46,5% of population) : 1.1 million : 0,9 millionHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  23. 23. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  24. 24. Key ideas 1. #learning 2. #communication 3. #attitude 4. #relevanceHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  25. 25. #learningHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  26. 26. “Anything that is invented after your 35th, feels as against the natural order of the world.” Credits: @lykleHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  27. 27. “Anything that is invented between your 15th and 35th feels as new and exciting and will play an important role in your professional career.” Credits: @lykleHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  28. 28. “Everything that already exists when you are born, feels like normal and is a regular part of the world around you.” Credits: @lykleHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  29. 29. whyHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  30. 30. Social Media = Communication … » cave drawing » pigeon » letter » telegraph » telephone » e-mail » mobile » online » …How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  31. 31. “What is the impact of Social Media on our communication?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  32. 32. The impact of Social Media on our communication
  33. 33. The impact of Social Media on our communication
  34. 34. The impact of Social Media on our communication
  35. 35. “With Social Media it takes less effort to reach more people”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  36. 36. HCIBS social media solutions
  37. 37. Key ideas  #learning  #communication 3. #attitude 4. #relevanceHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  38. 38. fundamental differenceHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  39. 39. fundamental difference:HCIBS social media solutions
  40. 40. AIDA still exists… Attention Interest Desire Action ShareHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  41. 41. Capital vs Relations Bought media Earned media  Advertising  Tweets  Commercials  Shares & Likes  Flyers & Posters  Photo & video  Direct mailings  Forwarded e-mailsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  42. 42. “How can you activate your network?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  43. 43. #daretogiveHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  44. 44. Exercise the power of networksHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  45. 45. “How can I …How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  46. 46. #reflection the power of networksHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  47. 47. howHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  48. 48. Video link:http://bit.ly/KLMSurpriseVideoHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  49. 49. #daretogiveHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  50. 50. 1. Authenticity 2. Friends & family 3. Employees & colleagues 4. Partners & suppliers 5. Clients 6. Rest of the worldHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  51. 51. Key ideas  #learning  #communication  #attitude 4. #relevanceHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  52. 52. Video link: http://bit.ly/ChooseYourWordsWiselyHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  53. 53. Learn Love Laugh LocationHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  54. 54. Learn Love Laugh LocationHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  55. 55. Key ideas  #learning  #communication  #attitude  #relevanceHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  56. 56. #reflection applying to your own contextHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  57. 57. Before I go …How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  58. 58. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  59. 59. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  60. 60. Level 2 session after lunch: 1. Social Networking Strategy 2. How to measure ROI 3. How to determine what & what notHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  61. 61. Do you know someone who needs some help with … … event technology … Social Media … a speaker about those topics?How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  62. 62. Gerrit Heijkoop Partner HCIBS Want to receive these slides? Leave me your businesscard and I will e-mail you the link! @gheijkoop or @hcibsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  63. 63. Social Media for meetings & events why, optimize network & messagesHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  64. 64. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

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