Hybrid Meetings Update:
Creating the must-attend hybrid
event that stands out and delivers
real value for money
Photos, Feedback & Questions
Twitter: @GHeijkoop
Hashtag: #IMEX14
Where do
you stand?
I have participated in an
event as an ‘online delegate’
AgreeDisagree
I will be involved in
hybrid events in the future
AgreeDisagree
I will be involved in
hybrid events in the future
AgreeDisagree
70%MPI Hybrid Meeting Survey - Sept, 2012 - 1,800 responde...
I know all there is to
know about hybrid events
AgreeDisagree
I know all there is to
know about hybrid events
AgreeDisagree
1. Why are you standing where you are standing?
2. What woul...
why?
Missed opportunities …
“Are there any recordings of your speech?
More people should see this #volleyballcongess”
Mieke van Loenen
Director of events, ICCA
“In advance I was not sure
of what to expect, but there
was so much positive
ene...
Video link:
http://bit.ly/IntertrafficLive
Christian Middelthon,
online participant FRESH14
“Was on my way for
skiing today, never got
out – still sitting here in
my...
Increase your reach & engagement
Target audience
Increase your reach & engagement
Target audience
Increase your reach & engagement
Live
delegates
Target audience
Online engaged
Increase your reach & engagement
Live
delegates
Target audience
Online engaged
Increase your reach & engagement
Live
delegates
Association Bidding
85 live delegates
605 o...
#exercise
What are the benefits
of a hybrid event?
Benefits are clear!
1. Increased reach
2. More engagement with your audience
3. Sponsor opportunities
4. Reduction of CO2 ...
how?
Will people stay away from my event?
Live event |
Interactivebroadcast
Meetingselect
Experience
Will people stay away from my event?
Day 2 |
Interactivebroadcast
DSM Innovation
Summit Day 1
Will people stay away from my event?
Day 1 Day 3Day 2
FRESH,
Conference
Day 2Day 1 ESECAmsterdam
Offices
Mobiles
MeetingTe...
Will people stay away from my event?
Day 1 Day 3Day 2
Amsterdam,
Netherlands
Day 2Day 1Bangkok,
Thailand
Beijing,
China P....
How to design your hybrid format?
After-ShowPre-Show LIVE Interactive session
How to design your hybrid format?
After-ShowPre-Show LIVE Interactive session
How to design your hybrid format?
Virtual Lounge: sharing the experience
what?
#reflection
apply to your
own situation
Before we go…
Save €4,99 on e-book:
Send an e-mail now to
gerrit@hcibs.com
you will receive link for a free download
Gerrit Heijkoop
Partner LiveOnlineEvents
Twitter: @GHeijkoop #IMEX14
Web: www.Live-Online-Events.com
E-mail: Gerrit@Live-O...
Hybrid Meetings Update - Creating the must-attend hybrid annual event that stands out and delivers real value for money #I...
Hybrid Meetings Update - Creating the must-attend hybrid annual event that stands out and delivers real value for money #I...
Hybrid Meetings Update - Creating the must-attend hybrid annual event that stands out and delivers real value for money #I...
Hybrid Meetings Update - Creating the must-attend hybrid annual event that stands out and delivers real value for money #I...
Hybrid Meetings Update - Creating the must-attend hybrid annual event that stands out and delivers real value for money #I...
Hybrid Meetings Update - Creating the must-attend hybrid annual event that stands out and delivers real value for money #I...
Hybrid Meetings Update - Creating the must-attend hybrid annual event that stands out and delivers real value for money #I...
Hybrid Meetings Update - Creating the must-attend hybrid annual event that stands out and delivers real value for money #I...
Hybrid Meetings Update - Creating the must-attend hybrid annual event that stands out and delivers real value for money #I...
Hybrid Meetings Update - Creating the must-attend hybrid annual event that stands out and delivers real value for money #I...
Hybrid Meetings Update - Creating the must-attend hybrid annual event that stands out and delivers real value for money #I...
Hybrid Meetings Update - Creating the must-attend hybrid annual event that stands out and delivers real value for money #I...
Hybrid Meetings Update - Creating the must-attend hybrid annual event that stands out and delivers real value for money #I...
Hybrid Meetings Update - Creating the must-attend hybrid annual event that stands out and delivers real value for money #I...
Hybrid Meetings Update - Creating the must-attend hybrid annual event that stands out and delivers real value for money #I...
Hybrid Meetings Update - Creating the must-attend hybrid annual event that stands out and delivers real value for money #I...
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Hybrid Meetings Update - Creating the must-attend hybrid annual event that stands out and delivers real value for money #IMEX14

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Session at IMEX Frankfurt, the global meetings & events tradeshow.

Title: Hybrid Meetings Update - Live Case Study
Date: Tuesday May 20th 2014,
Time: 12:30 - 13:00
Venue / Room: Tech Hub, Show Floor, Stand C700
Organisation: HCIBS | LiveOnlineEvents
Speaker: Gerrit Heijkoop
Track: Technology/Social Media
Language: English
Level: Intermediate

Learning Outcome:
Understand why you should consider going hybrid.
See how hybrid can be implemented easily at your next event or conference.
Feel the excitement of connecting with a worldwide audience.

Do you want to double the audience of your event or conference?
Truly engage your participants?
Mobilise knowledge and questions?

Join this energising and interactive session by Gerrit Heijkoop of LiveOnlineEvents. He will share his insights, tips and tricks on hybrid meetings using live cases that he is working on. These will be mixed with exercises to let you share your experiences, ask questions and apply new insights to your own situation.

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Hybrid Meetings Update - Creating the must-attend hybrid annual event that stands out and delivers real value for money #IMEX14

  1. 1. Hybrid Meetings Update: Creating the must-attend hybrid event that stands out and delivers real value for money
  2. 2. Photos, Feedback & Questions Twitter: @GHeijkoop Hashtag: #IMEX14
  3. 3. Where do you stand?
  4. 4. I have participated in an event as an ‘online delegate’ AgreeDisagree
  5. 5. I will be involved in hybrid events in the future AgreeDisagree
  6. 6. I will be involved in hybrid events in the future AgreeDisagree 70%MPI Hybrid Meeting Survey - Sept, 2012 - 1,800 respondents
  7. 7. I know all there is to know about hybrid events AgreeDisagree
  8. 8. I know all there is to know about hybrid events AgreeDisagree 1. Why are you standing where you are standing? 2. What would you need to move further to the right?
  9. 9. why?
  10. 10. Missed opportunities … “Are there any recordings of your speech? More people should see this #volleyballcongess”
  11. 11. Mieke van Loenen Director of events, ICCA “In advance I was not sure of what to expect, but there was so much positive energy! It brought people closer together, which really suits the values ​​of our brand”
  12. 12. Video link: http://bit.ly/IntertrafficLive
  13. 13. Christian Middelthon, online participant FRESH14 “Was on my way for skiing today, never got out – still sitting here in my ski clothes watching #FRESH14 online. Great conference!”
  14. 14. Increase your reach & engagement
  15. 15. Target audience Increase your reach & engagement
  16. 16. Target audience Increase your reach & engagement Live delegates
  17. 17. Target audience Online engaged Increase your reach & engagement Live delegates
  18. 18. Target audience Online engaged Increase your reach & engagement Live delegates Association Bidding 85 live delegates 605 online viewers from 75 countries FRESH Conference 165 live delegates 880 online viewers from 102 countries
  19. 19. #exercise What are the benefits of a hybrid event?
  20. 20. Benefits are clear! 1. Increased reach 2. More engagement with your audience 3. Sponsor opportunities 4. Reduction of CO2 & travelcosts 5. Massive amount of marketing content
  21. 21. how?
  22. 22. Will people stay away from my event? Live event | Interactivebroadcast Meetingselect Experience
  23. 23. Will people stay away from my event? Day 2 | Interactivebroadcast DSM Innovation Summit Day 1
  24. 24. Will people stay away from my event? Day 1 Day 3Day 2 FRESH, Conference Day 2Day 1 ESECAmsterdam Offices Mobiles MeetingTeams ContenProduction Valueofentertainment EffectiveMeetingTeams FireStarters&Discussion Amsterdam Offices Mobiles Venezuela USA
  25. 25. Will people stay away from my event? Day 1 Day 3Day 2 Amsterdam, Netherlands Day 2Day 1Bangkok, Thailand Beijing, China P.R. Offices Mobiles Hybridbiddingseminar
  26. 26. How to design your hybrid format? After-ShowPre-Show LIVE Interactive session
  27. 27. How to design your hybrid format? After-ShowPre-Show LIVE Interactive session
  28. 28. How to design your hybrid format?
  29. 29. Virtual Lounge: sharing the experience
  30. 30. what?
  31. 31. #reflection apply to your own situation
  32. 32. Before we go…
  33. 33. Save €4,99 on e-book: Send an e-mail now to gerrit@hcibs.com you will receive link for a free download
  34. 34. Gerrit Heijkoop Partner LiveOnlineEvents Twitter: @GHeijkoop #IMEX14 Web: www.Live-Online-Events.com E-mail: Gerrit@Live-Online-Events.com

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