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How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
How to apply mobile apps and interactive technology in meetings and events? #fresh13
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How to apply mobile apps and interactive technology in meetings and events? #fresh13

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Check http://thefreshconference.com for more info. …

Check http://thefreshconference.com for more info.

These slides belong to a session at the FRESH Conference in Copenhagen, Denmark on Tuesday January 15th 2013. Offical hashtag of the event was #FRESH13.


Experts:
Gerrit Heijkoop, Executive partner, How Can I Be Social (HCIBS) - moderator
Richad Mitha, CEO, MyQAA
Thorben Grosser, EventMobi
Banz Ledin, Founder and CEO (Lausanne, Switzerland), SpotMe
Mike Coumans, CEO, Sendsteps
Mike Clanton, Head of Global Corporate Events Solution (France), My Meeting Professional
Martin Roulund Jakobsen, Social Media and Marketing Manager, Crowne Plaza Copenhagen Towers
Ken Clayton, Director, RefTech Services Ltd.


Session Description:
An interactive journey that will grow your confidence in how to approach mobile apps and interactive technology when organizing your next meeting or event. You will understand why technology often fails, how (much) it can influence meeting design and what this means for your project team.

Based on the hands-on advice from leading experts, everyone will get a chance to get their personal questions answered. This will make it easier for you to determine whether you should consider mobile apps and interactive technology at all for your next meeting or event, which resources you need, what to do with them and how to get results.


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  • 1. How to apply mobile apps& interactive technology in meeting formats? Moderator: Gerrit HeijkoopPhotos, Feedback & Findings: #FRESH13
  • 2. Gerrit Heijkoop How Can I Be Social (HCIBS) Twitter: @GHeijkoop Facebook: /HCIBSPhotos, Feedback & Findings: #FRESH13Photos, Feedback & Findings: #FRESH13
  • 3. Things we will learn todayGrow confidence in how to approach technologywhen organizing next meeting or event.Actions to take after attending this session: Consider technology in meeting design from the start, Allocate budget for proper infrastructure(s), Add technology skills and knowledge to project team. Photos, Feedback & Findings: #FRESH13 Photos, Feedback & Findings: #FRESH13
  • 4. Photos, Feedback & Findings: #FRESH13Photos, Feedback & Findings: #FRESH13
  • 5. Structure of our meeting Where do you stand? Experts on fire (part 1) Silence & Reflection Experts on fire (part 2) Silence & Reflection “How Can I …?” Wrap up & next steps Photos, Feedback & Findings: #FRESH13 Photos, Feedback & Findings: #FRESH13
  • 6. Where doyou stand? Photos, Feedback & Findings: #FRESH13 Photos, Feedback & Findings: #FRESH13
  • 7. “Technology is a blessing for meeting formats”Disagree Agree Photos, Feedback & Findings: #FRESH13 Photos, Feedback & Findings: #FRESH13
  • 8. Experts on fire (Part 1)Photos, Feedback & Findings: #FRESH13
  • 9. Ken Clayton Director at RefTech Twitter: @RefTechServices Facebook: /RefTechPhotos, Feedback & Findings: #FRESH13Photos, Feedback & Findings: #FRESH13
  • 10. Photos, Feedback & Findings: #FRESH13Photos, Feedback & Findings: #FRESH13
  • 11. Take-away Ken ClaytonPlanners shouldn’t take anything about technology in the meetingsindustry on face value: they must question everything and keep onasking questions until they are convinced they understand fully whatthey’re being asked to buy.Actions to take after hearing this pitch: Look at the technologies that interest them and understand: 1. What do they do? 2. How do they do it? 3. What benefit will they bring? Photos, Feedback & Findings: #FRESH13 Photos, Feedback & Findings: #FRESH13
  • 12. Mike Coumans Owner at Sendsteps Twitter: @MikeCoumans Facebook: /SendstepsPhotos, Feedback & Findings: #FRESH13Photos, Feedback & Findings: #FRESH13
  • 13. Photos, Feedback & Findings: #FRESH13Photos, Feedback & Findings: #FRESH13
  • 14. Take-away Mike CoumansGive the audience a voice and let them participate in order to get your messagesacross during a presentation.• Budget is mostly divided in catering, speakers and location• Presentations are long (we can only concentrate 20 minutes MAX)• We remember 10% of what we hear and 90% of what we say and do• What does the word presentation mean?• Give the audience a voice and things will change…Actions to take after hearing this pitch: Reserve small budget for participation/interaction Instruct the speakers how they want them to present Prepare this on forehand and not when speakers/location etc. is arranged Photos, Feedback & Findings: #FRESH13 Photos, Feedback & Findings: #FRESH13
  • 15. Thorben Grosser Business Development Manager at EventMobi Twitter: @Thorbeng Facebook: /EventMobiPhotos, Feedback & Findings: #FRESH13Photos, Feedback & Findings: #FRESH13
  • 16. Photos, Feedback & Findings: #FRESH13Photos, Feedback & Findings: #FRESH13
  • 17. Take-away Thorben GrosserTechnology such as mobile guides, audience response systems, and digital documentsharing were usually only realistic for larger meetings and keynotes. Larger budgetsand bigger teams were needed to source and implement all these different platforms.Now, with ever-improving, highly scalable mobile app technology, you have the abilityto implement these once arduous tools and tasks into one all-encompassing platformthat makes your attendees’ experience more rewarding and your workload muchlighter. Whether you’re preparing for a one-day meeting a week ahead of time or afive-day trade show a year ahead, highly flexible, scalable mobile app technologyallows you to implement the tools you need to make your event a success.Actions to take after hearing this pitch: Start thinking out of the box. Let go of old knowledge you have in regards to using technology and reassess every situation individually to see whether things you thought were impossible in the past are possible now. Photos, Feedback & Findings: #FRESH13 Photos, Feedback & Findings: #FRESH13
  • 18. Martin Roulund Jakobsen Social Media & Marketing Manager at Crowne Plaza Twitter: @MartinRoulund Facebook: /CrownePlazaCopenhagenTowersPhotos, Feedback & Findings: #FRESH13Photos, Feedback & Findings: #FRESH13
  • 19. Photos, Feedback & Findings: #FRESH13Photos, Feedback & Findings: #FRESH13
  • 20. Take-away Martin Roulund JakobsenSocial media is not a “nice to have” but a “Need to have”. Why? Well if you have theopportunity to go global with your event, why not take it. Social Media creates a largerscope of you event. What is does:1. Opens up for a global and new audience2. Provides your event with a digital life and by this creates a longer lifespan for it before, during and after3. Transforms spectators into YOUR ambassadors,4. Allow you to push real time rich media content to a global audience.Actions to take after hearing this pitch: Identify your target group Identify platforms - Facebook, Twitter, Youtube and Instagram – and understand how to master them – be able to produce rich media. Create a content aggregator - create visibility to all. Strong strategy that makes platforms – New Media vs. conventional Media work together Ignite, feed the dialogue and engage Photos, Feedback & Findings: #FRESH13 Photos, Feedback & Findings: #FRESH13
  • 21. Silence &reflection Photos, Feedback & Findings: #FRESH13 Photos, Feedback & Findings: #FRESH13
  • 22. Experts on fire (Part 2)Photos, Feedback & Findings: #FRESH13
  • 23. Richad Mitha Co-Founder at myQaa Twitter: @rmitha Twitter: @myEventTimelinePhotos, Feedback & Findings: #FRESH13Photos, Feedback & Findings: #FRESH13
  • 24. Photos, Feedback & Findings: #FRESH13Photos, Feedback & Findings: #FRESH13
  • 25. Take-away Richad Mitha"The Rise of the Digital Master of Ceremony DMC".In a nutshell interactivity and giving a voice to participants isstandard, and if not this should change asap! This is a pre-requisiteto successful events.Now, event organizers must manage this interaction and this "openspace" in real-time and after the event. This means having the rightset of tools to live broadcast whats going on and most importantlyhaving the right person able to organize, manage the information thatis created on-line.Actions to take after hearing this pitch: Embrace technology, Manage Technology, Interact and Participants will love it! Photos, Feedback & Findings: #FRESH13 Photos, Feedback & Findings: #FRESH13
  • 26. Mike Clanton Head of Global Corporate Events Solution at My Meeting Professional Twitter: @my_meeting_pro Facebook: /My-Meeting-ProfessionalPhotos, Feedback & Findings: #FRESH13Photos, Feedback & Findings: #FRESH13
  • 27. Photos, Feedback & Findings: #FRESH13Photos, Feedback & Findings: #FRESH13
  • 28. Take-away Mike Clanton"Organizers Take Control and Establish Your Own Wi-Fi Standards of Excellence forYour Next Event"Conferences are becoming more and more dependent for their success on the deliveryand management of broadband network connectivity. Planning for a positive eventand meeting ROI can no longer afford to ignore this crucial element.Actions to take after hearing this pitch: Learn to balance conference stakeholders network expectations and meet event budget constraints. Understand how to budget, support and select an venue for a Wi-Fi dependent event, meeting and/or conference. Many organizers are frustrated with the limited amount of support offered by venues and the venue network providers. Tips and guidelines for the non-technical organizers: http://www.mymeetingprofessional.com/2013/01/establishing-the-network-wifi- standard-of-excellence/ http://www.mymeetingprofessional.com/2011/09/download-the-event-and- meeting-planner-network-connectivity-checklist/ Photos, Feedback & Findings: #FRESH13 Photos, Feedback & Findings: #FRESH13
  • 29. Bänz Ledin Founder at SpotMe Twitter: @SpotMe Facebook: /SpotmeIncPhotos, Feedback & Findings: #FRESH13Photos, Feedback & Findings: #FRESH13
  • 30. Photos, Feedback & Findings: #FRESH13Photos, Feedback & Findings: #FRESH13
  • 31. Take-away Bänz Ledin (1)All in all we still have very little practice with participant engagementtechnology, not because it hasnt been around - audience response systemshave been in use for over 50 years - but because it hasnt been used widely.It was too expensive, too complicated and not so powerful. This is nowchanging. Very, very soon the majority of events will be offering some form ofmobile app with built-in participant-engagement tools. With that prolific use ofthe technology the technology will rapidly mature. Even more importantly,the processes and formats around the technology will reach a totally differentlevel.As a consequence, the future impact of technology on the quality of ourmeetings will be tremendous. Today we can only underestimate whattechnology will do for events in a few years. Technology will enable us to - forexample - bring the quality of the conversation of a group with 6 people to2000 people. Photos, Feedback & Findings: #FRESH13 Photos, Feedback & Findings: #FRESH13
  • 32. Take-away Bänz Ledin (2)We are now all moving towards that future. I will be giving an example from aformat that SpotMe supported during a leadership meeting last week, whichwouldnt have been possible without real-time technology.Actions to take after hearing this pitch: Does your meeting/organisation have an approach of wonder and curiosity or one of fear when facing this rapid technological evolution? What are you doing today to experiment, gain experience and take advantage of this new age? What more can you do? Photos, Feedback & Findings: #FRESH13 Photos, Feedback & Findings: #FRESH13
  • 33. Silence &reflection Photos, Feedback & Findings: #FRESH13 Photos, Feedback & Findings: #FRESH13
  • 34. “How Can I …?” (Get your questions answered!)Photos, Feedback & Findings: #FRESH13
  • 35. “How Can I …?” instruction Write your question on large on a sheet Get up and start walking around #DaretoGive : share answers or tips Keep moving!Photos, Feedback & Findings: #FRESH13Photos, Feedback & Findings: #FRESH13
  • 36. Wrap-up & Next steps (Anchor your learnings)Photos, Feedback & Findings: #FRESH13
  • 37. My budget allocation for technology infrastructure will be... ... always structural, A. significant and 54.5% sufficient. ... often less than B. needed in the end. 36.4% … something I don’t C. need to do yet. 9.1% ClosedTXT This text box will be used to describe the different message sending methods. This presentation has been loaded without the Sendsteps plug-in.Internet The applicable explanations will be inserted after you have started a session. Want to download the plug-in for free? Go to www.sendsteps.com.Twitter It is possible to move, resize and modify the appearance of this text box. Photos, Feedback & Findings: #FRESH13 Photos, Feedback & Findings: #FRESH13
  • 38. Interactive technology will be in the core of most of my meetings: A. Yes 69.6% B. No 8.7% C. Not yet decided 21.7% What do you mean with D. ‘interactive technology’? 0.0% ClosedTXT This text box will be used to describe the different message sending methods. This presentation has been loaded without the Sendsteps plug-in.Internet The applicable explanations will be inserted after you have started a session. Want to download the plug-in for free? Go to www.sendsteps.com.Twitter It is possible to move, resize and modify the appearance of this text box. Photos, Feedback & Findings: #FRESH13 Photos, Feedback & Findings: #FRESH13
  • 39. Write yourself a postcard Photos, Feedback & Findings: #FRESH13 Photos, Feedback & Findings: #FRESH13
  • 40. Photos, Feedback & Findings: #FRESH13Photos, Feedback & Findings: #FRESH13
  • 41. Photos, Feedback & Findings: #FRESH13Photos, Feedback & Findings: #FRESH13
  • 42. #FRESH13 Photos, Feedback and FindingsPhotos, Feedback & Findings: #FRESH13Photos, Feedback & Findings: #FRESH13
  • 43. Please contact us @GHeijkoop @RefTech @MikeCoumans @Thorbeng@ MartinRoulund @ my_meeting_pro @rmitha @SpotMe Photos, Feedback & Findings: #FRESH13 Photos, Feedback & Findings: #FRESH13
  • 44. How would I grade this session? A. Very good 30.8% B. Good 50.0% C. Not good / Not bad 19.2% D. Bad 0.0% E. Very bad 0.0% ClosedTXT This text box will be used to describe the different message sending methods. This presentation has been loaded without the Sendsteps plug-in.Internet The applicable explanations will be inserted after you have started a session. Want to download the plug-in for free? Go to www.sendsteps.com.Twitter It is possible to move, resize and modify the appearance of this text box. Photos, Feedback & Findings: #FRESH13 Photos, Feedback & Findings: #FRESH13
  • 45. Session evaluation (We love your feedback!)Photos, Feedback & Findings: #FRESH13
  • 46. How to apply mobile apps& interactive technology in meeting formats?Photos, Feedback & Findings: #FRESH13
  • 47. Photos, Feedback & Findings: #FRESH13Photos, Feedback & Findings: #FRESH13

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