How Can I Be Social?
Stop killing Social Media!
“Have you been active
with #kuluttajanvalta
on Social Media?”
Twitter: @GHeijkoop
Facebook: /HCIBS
Photos, Feedback and Findings
story
Lessons #Haren
1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
Where do
you stand?
“I am doing pretty
well on Social Media”
Disagree

Agree
“I am doing pretty
1. Why are you standing where you are standing?
well onneed to move further to the right?
Social Media”...
why
Why should you be social?

1. Consumers are the boss
2. …
3. …
300 x 300 =

90.000
Why should you be social?

1. Consumers are the boss
2. Consumers are connected
3. …
change …
Facebook users decrease in Finland:
2.3 million Facebook subscribers in Dec ‘13
43.5% penetration rate of all Internet use...
Why should you be social?

1. Consumers are the boss
2. Consumers are connected
3. Consumers are turning away
how
AIDA still exists…

Attention

Interest

Desire

Action

Share
4 ways to ‘wow’ your customers
Service

Speed
4 ways to ‘wow’ your customers
Service

Speed

Surprise

Sorry
Video link:

http://bit.ly/KLMSurpriseVideo
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
what
Facilitate!
what else …

#SiteGlobal

@GHeijkoop
Learn
Love
Laugh
Location
Social ME-dia
Learn
Love
Laugh
Location
Learn
Love
Laugh
Location
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Listening:
You have one mouth and two ears;
and there is a reason for that!
wrap-up
#reflection
apply to
your own
situation
Before we go …
Save €4,99 on e-book:
send an e-mail now to

gerrit@hcibs.com
you will receive link for a free download
Gerrit Heijkoop
How Can I Be Social (HCIBS)
Twitter: @GHeijkoop

#kuluttajanvalta

Facebook: /HCIBS
E-mail: Gerrit@hcibs.c...
How Can I Be Social?
Stop killing Social Media!
How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta
How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta
How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta
How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta
How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta
How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta
How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta
How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta
How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta
How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta
How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta
How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta
How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta
How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta
How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta
How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta
How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta
How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta
How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta
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How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta

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Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop

Keynote session Kaupan Liitto Conference:
How Can I Be Social? Stop Killing Social Media!

Speaker: Gerrit Heijkoop, Executive Partner How Can I Be Social (HCIBS)
Location: Finlandia Hall, Helsinki, Finland
Date: 05 Mar 2014, 15:25 - 16:10

Description:
Theme of the day was 'the power of consumers'. The CEO's, Sales and marketing directors of the top 150 companies in Finland were invited. This session closed the day and put the participants into motion. Best summarized as:
1 x guy from Holland wearing
2 x red sneakers offering
3 x reasons to be social
4 x ways to 'wow' your customers and
5 x L's to stay relevant online.


Order a copy of the e-book right here:
https://gumroad.com/l/HCIBS

Better than a teenage kid at Social Media before your next event!

- the right attitude

- super hashtags

- like-able content

- simple checklists

Written for eventplanners, usefull for anyone interested in getting better at Social Media.

Published in: Business
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How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta

  1. 1. How Can I Be Social? Stop killing Social Media!
  2. 2. “Have you been active with #kuluttajanvalta on Social Media?”
  3. 3. Twitter: @GHeijkoop Facebook: /HCIBS Photos, Feedback and Findings
  4. 4. story
  5. 5. Lessons #Haren 1. Power of networks 2. User generated content 3. Access to mass media 4. Community takes action
  6. 6. Where do you stand?
  7. 7. “I am doing pretty well on Social Media” Disagree Agree
  8. 8. “I am doing pretty 1. Why are you standing where you are standing? well onneed to move further to the right? Social Media” 2. What would you Disagree Agree
  9. 9. why
  10. 10. Why should you be social? 1. Consumers are the boss 2. … 3. …
  11. 11. 300 x 300 = 90.000
  12. 12. Why should you be social? 1. Consumers are the boss 2. Consumers are connected 3. …
  13. 13. change …
  14. 14. Facebook users decrease in Finland: 2.3 million Facebook subscribers in Dec ‘13 43.5% penetration rate of all Internet users -4.5% decrease in last 6 months
  15. 15. Why should you be social? 1. Consumers are the boss 2. Consumers are connected 3. Consumers are turning away
  16. 16. how
  17. 17. AIDA still exists… Attention Interest Desire Action Share
  18. 18. 4 ways to ‘wow’ your customers Service Speed
  19. 19. 4 ways to ‘wow’ your customers Service Speed Surprise Sorry
  20. 20. Video link: http://bit.ly/KLMSurpriseVideo How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  21. 21. what
  22. 22. Facilitate!
  23. 23. what else … #SiteGlobal @GHeijkoop
  24. 24. Learn Love Laugh Location
  25. 25. Social ME-dia
  26. 26. Learn Love Laugh Location
  27. 27. Learn Love Laugh Location How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  28. 28. Listening: You have one mouth and two ears; and there is a reason for that!
  29. 29. wrap-up
  30. 30. #reflection apply to your own situation
  31. 31. Before we go …
  32. 32. Save €4,99 on e-book: send an e-mail now to gerrit@hcibs.com you will receive link for a free download
  33. 33. Gerrit Heijkoop How Can I Be Social (HCIBS) Twitter: @GHeijkoop #kuluttajanvalta Facebook: /HCIBS E-mail: Gerrit@hcibs.com
  34. 34. How Can I Be Social? Stop killing Social Media!

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