How Can I Be Social? | A Case Study of MPI #EMEC13 's Social Scenario
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How Can I Be Social? | A Case Study of MPI #EMEC13 's Social Scenario

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Contact us via http://How-Can-I-Be-Social.com or @hcibs ...

Contact us via http://How-Can-I-Be-Social.com or @hcibs

How Can I Be Social (HCIBS) shares inspiration by facilitating meaningful conversations & online publications.

Slides were used at MPI European Meetings & Events Congference (#EMEC13 ), Montreux, Swiss on January 28th, 2013
with Gerrit Heijkoop & Donald Rooos of How Can I Be Social (HCIBS) as part of the MPI Educational sessions.

Title: How Can I Be Social - A Case Study of MPI's EMEC Social Scenario
Speakers: Gerrit Heijkoop, Executive Partner, and Social Network Consultant for Events & Conferences and Donald Roos, Chief Design Officer at How Can I Be Social (HCIBS)
Date/Time: 28 Jan 2013, 10:45-12:15
Location: Auditorium Stravinski / Level 5 / 2m2c Montreux Music & Convention Centre
This Session Earns Attendees 1.5 CEU credits.

Seminar Details:
Gerrit Heijkoop and Donald Roos will take you on a journey that will grow your confidence in how to approach new social technologies when organizing your next meeting or event. During this interactive session they will help you understand the new ‘ground rules’ of online Social Networking. They will explain why Social Media are such powerful tools around live events and meetings.
Based on the real-time case example of EMEC13, Gerrit and Donald will guide you through several ‘Social Scenarios’. A ‘Social Scenario’ is a combination of a storyline, tools and operations, specifically designed to support a certain business process. This will make it easier for you to determine whether you should consider Social Media at all for your next meeting or event, which resources you need, what to do with them and how to get results.

Learner Outcomes:
1. Reflect on your own experiences with online networking technologies so far
2. Share your learnings, fears and questions with other session participants
3. Collect some very practical tips to implement in your own meetings


About Donald Roos:
Since January 2012 How Can I Be Social (HCIBS) creates smart scenarios to help you use Social Networks in an efficient and effective way. Combining technology, stories and creative design to generate more value, with less effort! You might have heard about them before as the co-founders of Triqle Event Intelligence, which developed the award-winning software platform “What’s On?”. This online tool allows you to reduce your CO2 footprint by eliminating the use of paper, while at the same time increasing the interaction and engagement with the attendees of your next event Donald Roos (1978) has a background as graphic designer and is still part-time lecturer at the Royal Academy of Arts in The Hague. Entrepreneur since 2001, specialized in designing effective online and offline communication around live events since 2009. His strength as a designer helps him determining the sense and nonsense of Social Media and online technologies.

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How Can I Be Social? | A Case Study of MPI #EMEC13 's Social Scenario How Can I Be Social? | A Case Study of MPI #EMEC13 's Social Scenario Presentation Transcript

  • How Can I Be Social?Casestudy of MPI EMEC’s Social Scenario
  • Twitter: @HCIBS Facebook: /HCIBSPhotos, Feedback and Findings
  • Questions?www.sendc.comLogin: HCIBS
  • Why?How?What?
  • Structure of this session1. Explore & self-reflection2. Social Media Checklist3. Sourcing the crowd
  • Where doyou stand?
  • “I am doing pretty well on Social Media”Disagree Agree
  • “Have you been activeon the #EMEC13 Social Media channels yet?”
  • How come you did? orHow come you did not?
  • Opportunities vs Barriers
  • How Can I Be Social?Checklist for your own Social Scenario
  • TechnologyInternet Devices Accounts Tools
  • TechnologyInternet Devices Accounts Tools
  • TechnologyInternet Devices Accounts Tools
  • Choose your accounts wisely facebook.com/MPIEMEC twitter.com/MPI_EMEC youtube.com/MPIHQ facebook.com/MeetMrHolland twitter.com/MeetMrHolland youtube.com/MeetMrHolland
  • TechnologyInternet Devices Accounts Tools
  • Choose your favourite weapons:
  • Social IdentityDesign Hash-tag Online Offline presence intergration
  • Social IdentityDesign Hash-tag Online Offline presence intergration
  • Your #hash-tag = “Virtual Venue”  Short  Unique  Predictable  Easy  Recognizable
  • Social IdentityDesign Hash-tag Online Offline presence intergration
  • Social IdentityDesign Hash-tag Online Offline presence intergration
  • PeopleRoles Training Coordination Network
  • PeopleRoles Training Coordination Network
  • PeopleRoles Training Coordination Network
  • PeopleRoles Training Coordination Network
  • Content 5xLStories Photos Relevance Occasions
  • Tell stories by building suspenseOnce upon a time … … daunting challenge … … near miss … … ‘Deus ex machina’ … … happily ever after!
  • Content 5xLStories Photos Relevance Occasions
  • Content 5xLStories Photos Relevance Occasions
  • LearnLoveLaughLocation
  • Learn Love Laugh LocationHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  • How did MPI EMEC do this? Learn Love Laugh Location SinceFacebook 2 3,5 0 31,5 Sep 18th 2012Twitter 1 7 0 46 Aug 28th 2012Total 3 10,5 0 77,5 91
  • Content 5xLStories Photos Relevance Occasions
  • How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  • Before we go …
  • I am going to …
  • Visit us at theCONNECTIVITY BAR
  • Twitter: @HCIBS Facebook: /HCIBSPhotos, Feedback and Findings
  • Go to ScheduleSelect current sessionLocated within the session descriptionon the EMEC13 mobile app(iPhone/BlackBerry) An email survey will be sent to all participants after the conference
  • How Can I Be Social?Casestudy of MPI EMEC’s Social Scenario