Listen & #Daretogive        Social Media in meetings and eventsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hci...
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Gerrit Heijkoop                            How Can I Be Social (HCIBS)                            Twitter: @HCIBS         ...
Twitter: @HCIBS          Facebook: /HCIBS        Photos, Feedback and FindingsHow-Can-I-Be-Social.com | @hcibs | facebook....
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
3.500              500             20How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Lessons #Haren                      1. Power of networks                      2. User generated content                   ...
Where doyou stand?
“I am doing pretty       well on Social Media” Disagree                                                          AgreeHow-...
whyHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Social Media =                  Communication                   … » cave drawing » pigeon » letter »                   tel...
“What is the impact          of Social Media on        our communication?”How-Can-I-Be-Social.com | @hcibs | facebook.com/...
The impact of Social Media on our communication
The impact of Social Media on our communication
The impact of Social Media on our communication
“With Social Media     it takes less effort  to reach more people”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | ...
HCIBS social media solutions
Benefits are clear                      1. Contact with your audience                      2. Increased exposureHow-Can-I-...
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Benefits are clear!                      1. Contact with your audience                      2. Increased exposure         ...
Benefits are clear!                      1. Contact with your audience                      2. Increased exposure         ...
“So should I always            use Social Media             for my events?”How-Can-I-Be-Social.com | @hcibs | facebook.com...
1. Less then 10% of my                                   (potential) audience                                2. No benefit...
howHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
1. Authenticity       2. Friends & family       3. Employees & colleagues       4. Partners & suppliers       5. Clients  ...
“How can              you activate             your network?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs...
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Learn                 Love                 Laugh                 LocationHow-Can-I-Be-Social.com | @hcibs | facebook.com/h...
Learn                 Love                 Laugh                 LocationHow-Can-I-Be-Social.com | @hcibs | facebook.com/h...
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
whatHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
What resources do you need?                Social Identity: design, hash-tag, integration                Technology : inte...
What resources do you need?                Content: stories, photos, occasions                People: team, training, coor...
What resources do you need?                People: team, training, coordination, network                Social Identity: d...
What resources do you need?                Content: stories, photos, occasions                People: team, training, coor...
What resources do you need?                Content: stories, photos, ‘occasions’                People: team, training, co...
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
#reflection    applying to    your own    contextHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Before I go …How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Do you know someone who         needs some help with …              … event technology              … Social Media        ...
Gerrit Heijkoop                            Partner HCIBS                            Want to receive these slides?         ...
Listen & #Daretogive        Social Media in meetings and eventsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hci...
EIBTM 2012 SESSION EVALUATIONPlease help EIBTM to improve their educational sessions for future years by      completing t...
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
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#EIBTM25 - Listen & #Daretogive: Social Media in meetings & events - Gerrit Heijkoop, HCIBS

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Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop

How Can I Be Social (HCIBS) creates smart scenarios to help you use Social Networks in an efficient and effective way.

Slides were used at EIBTM, Barcalona, Spain on November 28th, 2012
with Gerrit Heijkoop, How Can I Be Social (HCIBS) as part of the EIBTM Industry Education session.

Title: Listen & #Daretogive: Social Media in meetings & events
Speaker: Gerrit Heijkoop, Executive Partner, and Social Network Consultant for Events & Conferences at How Can I Be Social (HCIBS)
Date/Time: 28 Nov 2012, 15:30-16:30
Location: Conference Room 4.2

Seminar Details:
Gerrit Heijkoop will take you on a journey that will grow your confidence in how to approach new social technologies when organizing your next meeting or event. During his session he will help you understand the new ‘ground rules’ of online Social Networking. He will explain why Social Media are such powerful tools around live events and meetings.

Based on real-life case examples, Gerrit will guide you through several ‘Social Scenarios’. A ‘Social Scenario’ is a combination of a storyline, tools and operations, specifically designed to support a certain business process. This will make it easier for you to determine whether you should consider Social Media at all for your next meeting or event, which resources you need, what to do with them and how to get results.

About Gerrit Heijkoop:
Gerrit Heijkoop (1980) is an entrepreneur with a passion for technology and events. Educated with a master’s degree in systems engineering and policy analysis at the Delft University of Technology in the Netherlands. Shaped and formed as a management consultant and project manager at Boer & Croon Consultancy firm. And then followed his passion for the events industry. This unique background allows him to quickly distinguish between the sense and nonsense of new technology for conferences and events.

“Your network is your most powerful resource”, says Gerrit Heijkoop. “As an individual professional, as a specific meeting or event or as an organization. Social Media like Linkedin, Twitter and Facebook are strong tools to help you grow, monitor and harvest this resource”.

Gerrit has been a speaker on this topic at many conferences in the past 2 years, both in- and outside the meetings industry. He is involved in the international EventCamp community, boardmember of the Green Meetings Industry Council (GMIC) and blogger at several Dutch websites for the events industry. He is co-founder of Triqle Event Intelligence, which developed the award-winning software platform “What’s On?”.

Since January 2012 he is executive partner of How Can I Be Social (HCIBS). HCIBS creates smart scenarios to help you use Social Networks in an efficient and effective way. Combining technology, stories and creative design to generate more value, with less effort!

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#EIBTM25 - Listen & #Daretogive: Social Media in meetings & events - Gerrit Heijkoop, HCIBS

  1. 1. Listen & #Daretogive Social Media in meetings and eventsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  2. 2. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  3. 3. Gerrit Heijkoop How Can I Be Social (HCIBS) Twitter: @HCIBS Facebook: /HCIBSHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  4. 4. Twitter: @HCIBS Facebook: /HCIBS Photos, Feedback and FindingsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  5. 5. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  6. 6. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  7. 7. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  8. 8. 3.500 500 20How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  9. 9. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  10. 10. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  11. 11. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  12. 12. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  13. 13. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  14. 14. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  15. 15. Lessons #Haren 1. Power of networks 2. User generated content 3. Access to mass media 4. Community takes actionHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  16. 16. Where doyou stand?
  17. 17. “I am doing pretty well on Social Media” Disagree AgreeHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  18. 18. whyHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  19. 19. Social Media = Communication … » cave drawing » pigeon » letter » telegraph » telephone » e-mail » mobile » online » …How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  20. 20. “What is the impact of Social Media on our communication?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  21. 21. The impact of Social Media on our communication
  22. 22. The impact of Social Media on our communication
  23. 23. The impact of Social Media on our communication
  24. 24. “With Social Media it takes less effort to reach more people”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  25. 25. HCIBS social media solutions
  26. 26. Benefits are clear 1. Contact with your audience 2. Increased exposureHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  27. 27. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  28. 28. Benefits are clear! 1. Contact with your audience 2. Increased exposure 3. Conform expectation 4. Improved search resultsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  29. 29. Benefits are clear! 1. Contact with your audience 2. Increased exposure 3. Conform expectation 4. Improved search resultsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  30. 30. “So should I always use Social Media for my events?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  31. 31. 1. Less then 10% of my (potential) audience 2. No benefit from extra visibility and exposure 3. I dont believe it can contribute to my meetingHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  32. 32. howHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  33. 33. 1. Authenticity 2. Friends & family 3. Employees & colleagues 4. Partners & suppliers 5. Clients 6. Rest of the worldHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  34. 34. “How can you activate your network?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  35. 35. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  36. 36. Learn Love Laugh LocationHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  37. 37. Learn Love Laugh LocationHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  38. 38. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  39. 39. whatHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  40. 40. What resources do you need? Social Identity: design, hash-tag, integration Technology : internet, devices, accountsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  41. 41. What resources do you need? Content: stories, photos, occasions People: team, training, coordination, network Social Identity: design, hash-tag, integration Technology : internet, devices, accountsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  42. 42. What resources do you need? People: team, training, coordination, network Social Identity: design, hash-tag, integration Technology : internet, devices, accountsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  43. 43. What resources do you need? Content: stories, photos, occasions People: team, training, coordination, network Social Identity: design, hash-tag, integration Technology : internet, devices, accountsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  44. 44. What resources do you need? Content: stories, photos, ‘occasions’ People: team, training, coordination, network Social Identity: design, hash-tag, integration Technology : internet, devices, accountsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  45. 45. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  46. 46. #reflection applying to your own contextHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  47. 47. Before I go …How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  48. 48. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  49. 49. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  50. 50. Do you know someone who needs some help with … … event technology … Social Media … a speaker about those topics?How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  51. 51. Gerrit Heijkoop Partner HCIBS Want to receive these slides? Leave me your businesscard and I will e-mail you the link! @gheijkoop or @hcibsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  52. 52. Listen & #Daretogive Social Media in meetings and eventsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  53. 53. EIBTM 2012 SESSION EVALUATIONPlease help EIBTM to improve their educational sessions for future years by completing the online survey emailed to you after the sessions! Provided by MeetingMetrics (EIBTM 2008 WorldWide Technology Watch winner for meetings technology innovation)
  54. 54. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

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