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The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
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The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht

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Published on

Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop …

Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop

Holland Association Symposium Lecture 3:
The do's & don'ts of Social Media: Stop wasting time and start making your delegates happy online!

Speaker: Gerrit Heijkoop, Executive Partner & Strategy Advisor How Can I Be Social (HCIBS)
Location: Colorado Room, Maastricht Convention Centre MECC, Maastricht, Netherlands
Date: 29 Nov 2013, 10:45 - 11:45

Description:
Stop using Social media to talk about how good your conference is. Start using it to improve its quality. Program, registration, information sharing, networking; Social Media can support all these processes. This will result in a better experience for your delegates. And that's what they will be sharing!

Article related to session in EIBTM Daily:
Build your community online, but make sure it has a purpose first

If you are an association (and even somehow if you are a corporate), you manage a community. How to build and grow this community? Social networks and online solutions are an obvious candidate… but you probably are a bit lost about how to use them exactly. Lucky day for you: Gerrit Heijkoop from How Can I Be Social (HCIBS) has the answer (hint: it has to start way before considering a social network!).


Community building - this sounds like the key issue for associations, and social network look like an obvious element of that. Do associations really start to understand their importance?
I see a lot of associations struggling with the subject. All too often the subject is approached from a technology perspective: should we be on Facebook or LinkedIn? Should we invest in a bespoke online environment? Yet if associations stay close to their purpose, close to the core reason why their members want to unite, the solutions become rather simple. Communication through online networks is merely a means to an end, not a goal in itself.
Connecting members with content, with other members and with other stakeholders seems to be one of the core purposes of an association. Online social networks are a cheap and fast way to facilitate (parts of) this. Unfortunately I am not aware of a lot of associations that embrace them in this way. Instead, most efforts I see by associations are aimed at general PR, membership growth and event marketing.

Social networks have spontaneously generated groups of people who share contacts, advice, experience… don’t they become a competitor of associations?
Yes, very much! They are definitely a low-cost competitive alternative to associations who merely focus on 'networking'. In fact, I don’t see why anyone would pay a membership fee to be able to network with peers. In that case the association is simply not providing enough added value. Associations should have alternative purposes, such as education, research, political lobby, combined buying power, licensing or quality control.

Read the full article in the EIBTM Daily or on the HCIBS Blog

Published in: Technology, Business
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Transcript

  • 1. The Do’s & Don’ts of Social Media Stop wasting time and start making your delegates happy online!
  • 2. Gerrit Heijkoop How Can I Be Social (HCIBS) Twitter: @HCIBS or @GHeijkoop Facebook: /HCIBS Email: Gerrit@HCIBS.com
  • 3. online networking
  • 4. definition
  • 5. Definition Social Media Any communication technology which enables many-to-many
  • 6. 1. Flickr for photos 2. Youtube for videos 3. Slideshare for presentations & docs 4. Twitter for (un-)known contacts 5. Linkedin for real contacts (!)
  • 7. 1. Instagram for photos 2. Youtube for videos 3. Slideshare for presentations & docs 4. Twitter for (un-)known contacts 5. Linkedin for real contacts (!)
  • 8. 1. Facebook for photos 2. Facebook for videos 3. Facebook for presentations & docs 4. Facebook for (un-)known contacts 5. Facebook for real contacts (?)
  • 9. 1. Google+ for photos? 2. Google+ for videos? 3. Google+ for presentations & docs? 4. Google+ for (un-)known contacts? 5. Google+ for real contacts?
  • 10. you
  • 11. Where do you stand?
  • 12. “I am doing pretty well on Social Media” Disagree Agree
  • 13. “I am doing pretty 1. Why are you standing where you are standing? well onneed to move further to the right? Social Media” 2. What would you Disagree Agree
  • 14. why
  • 15. Yes, your members are there … of online adults use Social Media regularly
  • 16. why
  • 17. 2005 2013
  • 18. how
  • 19. #exercise What is the purpose of your association? For example: 1. 2. 3. 4. 5. 6. Networking Professional education Research & knowledge sharing (Political) advocay Combine buying power Licensing & quality control
  • 20. #exercise What activities support the purpose of your association?
  • 21. What activities can you support or virtualize with online communication?
  • 22. Registration: Social Login
  • 23. Program Design: LinkedIn Group
  • 24. Program Design: LinkedIn Group
  • 25. Customer service: Twitter Crew
  • 26. Share knowledge: C.O.P.E. News Create Once, Publish Everywhere
  • 27. content
  • 28. Learn Love Laugh Location
  • 29. Flipped Classroom! content
  • 30. Learn Love Laugh Location
  • 31. Learn Love Laugh Location How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  • 32. momentum
  • 33. How to achieve a critical mass for online networks?
  • 34. engagement
  • 35. Why stay local, when you go global? “Het online ontsluiten van bijeenkomst leidt tot minder deelnemers”
  • 36. “In advance I was not sure of what to expect, but there was so much positive energy! It brought people closer together, which really suits the values ​of our brand” Mieke van Loenen Director of events, ICCA
  • 37. Compare the numbers ICCA RSMP live #ICCABidding online • 152 delegates • 37 countries • 80 in session • • • • • • 604 viewers 75 countries 171 users on chat 521 messages 42.210 reach via Twitter 12 high quality videos
  • 38. #reflection apply to your own situation
  • 39. Before we go …
  • 40. I am going to …
  • 41. receive slides & e-book “Social Media Checklist for Events” gerrit@hcibs.com twitter: @gheijkoop
  • 42. Gerrit Heijkoop How Can I Be Social (HCIBS) Twitter: @HCIBS or @GHeijkoop Facebook: /HCIBS Email: Gerrit@HCIBS.com

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