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EIBTM Knowledge & Networking:
From Local to Global: Do’s and Don’ts of a Hybrid Event
Speaker: Gerrit Heijkoop, Executive Partner & Strategy Advisor How Can I Be Social (HCIBS)
Location: Innovation Zone (O100), EIBTM, Barcelpona, Spain
Date: 20 Nov 2013, 14:50 - 15:10
Based on the analysis and evaluation of a real hybrid event in July 2013. This session gives an overview of all the different elements that are required to set up a successful session of this kind: specialised marketing, website design, social media, involvement of and engagement with offsite groups and individuals, incentives to join, session design, IT and AV requirements, and moderator and speaker briefings and behaviour. Such a hybrid event may look simple when you see it taking place on your computer, but it's actually surprisingly complex and has many opportunities to make disastrous mistakes. With input from the organisers and participants from both the live and virtual elements, this is the perfect introduction to anyone wanting to understand the most important general principles or needing practical advice to set and run their own hybrid events.