App Store Persuasive Speech

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For a class, I had to write a "persuasive" speech. I tried to convince the class that a closed app store model like Apple's will win out versus an open app store model like Google Android's.

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  • Kapersky, an internet security company recently warned that 2010 is going to be a year to watch out for more malicious software on smartphones
  • App Store Persuasive Speech

    1. 1. Open/Closed App Stores<br />Greg Hochsprung<br />February 17, 2010<br />Image Source: nytimes.com<br />
    2. 2. Revisit App Stores<br />Advantages of Each Business Model<br />Disadvantages of Closed App Stores<br />Proposed Solution to Disadvantages<br />Key Takeaways<br />Agenda<br />
    3. 3. Application Store: medium for downloading free and paid applications to a device<br />Focus on mobile phone app stores<br />Apple’s App Store is closed<br />Apple acts as “gatekeeper”<br />Google’s Android Market is open<br />All apps submitted are availablefor download<br />What is an App Store?<br />
    4. 4. Freedom and inclusiveness<br />Anyone can develop whatever they want for Android devices<br />But closed is “free” too<br />As long as you follow the rules<br />Advantages of Open<br />
    5. 5. No review process<br />Any app can be submitted and is available instantly<br />Malicious apps do exist<br />First Tech Credit Union<br />Jailbroken iPhones were compromised in November<br />- Intego.com – company dedicated to Mac security<br />There are safety measures, but when you install software, do you really read the agreement?<br />Advantages of Open<br />Intego.com<br />Firsttechcu.com<br />
    6. 6. Trust<br />That apps won’t crash the phone, steal information, or contain illegal content<br />Gatekeeper keeps the mass audience safe<br />People not as tech-savvy (the majority) are better protected<br />Consistent user experience<br />Advantages of Closed<br />NYTimes.com<br />
    7. 7. Good apps are rejected<br />Google Voice rejected<br />Currently being investigated by FCC<br />Podcaster<br />Apps can take a long time to be approved<br />Updates to popular, well-known apps takes weeks<br />One developer hasn’t heard from Apple in over a year<br />Disadvantages of Closed<br />Wired.com<br />NYTimes.com<br />
    8. 8. Publish the rules<br />3rd party member part of the approval process<br />Or at least the dispute process<br />Dedicate more staff to approval process to speed it up<br />Apple made $1 billion from App Store last year<br />Proposed Solution<br />NYTimes.com<br />
    9. 9. Open and closed app store models have their benefits and drawbacks<br />The trust/safety factor of a closed app store will cause it to win out over time<br />With a few (fairly simple) improvements, Apple’s App Store can become even greater<br />Key Takeaways<br />

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