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App Store Persuasive Speech
 

App Store Persuasive Speech

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For a class, I had to write a "persuasive" speech. I tried to convince the class that a closed app store model like Apple's will win out versus an open app store model like Google Android's.

For a class, I had to write a "persuasive" speech. I tried to convince the class that a closed app store model like Apple's will win out versus an open app store model like Google Android's.

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  • Kapersky, an internet security company recently warned that 2010 is going to be a year to watch out for more malicious software on smartphones

App Store Persuasive Speech App Store Persuasive Speech Presentation Transcript

  • Open/Closed App Stores
    Greg Hochsprung
    February 17, 2010
    Image Source: nytimes.com
  • Revisit App Stores
    Advantages of Each Business Model
    Disadvantages of Closed App Stores
    Proposed Solution to Disadvantages
    Key Takeaways
    Agenda
  • Application Store: medium for downloading free and paid applications to a device
    Focus on mobile phone app stores
    Apple’s App Store is closed
    Apple acts as “gatekeeper”
    Google’s Android Market is open
    All apps submitted are availablefor download
    What is an App Store?
  • Freedom and inclusiveness
    Anyone can develop whatever they want for Android devices
    But closed is “free” too
    As long as you follow the rules
    Advantages of Open
  • No review process
    Any app can be submitted and is available instantly
    Malicious apps do exist
    First Tech Credit Union
    Jailbroken iPhones were compromised in November
    - Intego.com – company dedicated to Mac security
    There are safety measures, but when you install software, do you really read the agreement?
    Advantages of Open
    Intego.com
    Firsttechcu.com
  • Trust
    That apps won’t crash the phone, steal information, or contain illegal content
    Gatekeeper keeps the mass audience safe
    People not as tech-savvy (the majority) are better protected
    Consistent user experience
    Advantages of Closed
    NYTimes.com
  • Good apps are rejected
    Google Voice rejected
    Currently being investigated by FCC
    Podcaster
    Apps can take a long time to be approved
    Updates to popular, well-known apps takes weeks
    One developer hasn’t heard from Apple in over a year
    Disadvantages of Closed
    Wired.com
    NYTimes.com
  • Publish the rules
    3rd party member part of the approval process
    Or at least the dispute process
    Dedicate more staff to approval process to speed it up
    Apple made $1 billion from App Store last year
    Proposed Solution
    NYTimes.com
  • Open and closed app store models have their benefits and drawbacks
    The trust/safety factor of a closed app store will cause it to win out over time
    With a few (fairly simple) improvements, Apple’s App Store can become even greater
    Key Takeaways