Big Data perfect storm could be the death of you
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The document discusses how big data and new technologies are creating a "perfect storm" that could potentially harm businesses that do not utilize analytics to gain insights from customer data. It provides examples of how retailers can use big data to gain advantages over competitors by personalizing the customer experience through predictive recommendations and dynamic pricing. The author argues that data science capabilities are needed for mainstream businesses to compete against companies that leverage big data analytics.
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Big Data perfect storm could be the death of you
- 1. Big Data could be the death of you Guy Harrison Executive Director, Information Management R&D @guyharrison guy.Harrison@software.dell.com
- 2. 2 Software Group But Seriously
- 3. 3 Software Group Big Data might Kill you
- 4. 4 Software Group Smartphones Cloud services Data Exhaust Social Networks Personalizati on Location Services The World is flat Sensors Everywher e Wearables , Glass Data and Algorithms are Life and Death for business Big Data perfect storm
- 5. 5 Software Group Retail as an example
- 6. 6 Software Group Prevelance of Showrooming 0 10 20 30 40 50 60 70 Consumer Electronics Home Improvement Pct Garter Research G00249458 Survey Analysis: Focus on Customer Basics to Challenge Amazon, as 'Showrooming' Is Universal but Not Unbeatable Published: 12 February 2013
- 7. 7 Software Group Why? Selection Stock Faster Cheaper Dynamic Pricing Predictive ordering Assortment optimization Predictive recommendations Personalization The Solution
- 8. 8 Software Group Some novel defenses
- 9. 9 Software Group The Revolution is not over yet
- 13. 13 Software Group Willy Bowman Nationality: German Don’t Mention the WAR!
- 14. 14 Software GroupConfidential Buying choices: Amazon softcover: $45.99 Oracle Performance Survival Guide Amazon Kindle: $39.99 Say “screw you bookseller” to buy kindle version
- 17. 17 Software Group First mover advantage • The First vendor to offer you a product at a good price has the advantage • It is totally insufficient to lay a bunch of products on a table in a building • Only big data analytics can provide this first mover advantage
- 18. 18 Software Group There’s a similar story in every industry Web Transport Power Grid Dating Retail Security FinanceGovernment Science Healthcare Insurance Telecom Advertising
- 19. 19 Software Group Data Science is hard • Machine learning, collective intelligence, Hadoop, pred ictive analytics, R, Weka, Mahout, are HARD • Small-medium businesses need help to compete • Data scientists to the rescue?
- 21. 21 Software Group We Need a Big Data Analytic platform for the mainstream business
- 22. 22 Software Group Dell’s Kitenga Analytic Suite
- 23. 23 Software Group Dell Software Group Toad for Hadoop (beta) Toad BI Suite Shareplex for Hadoop Oracle->Hadoop replication SQOOP adaptor for Oracle (Apache license) Toad for Cloud freeware
- 24. 24 Software Group We’re Hiring software.dell.com
Editor's Notes
- And this of course doesn’t count the people who don’t go into the online store in the first place.