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Big datacamp2013 share



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  • And this of course doesn’t count the people who don’t go into the online store in the first place.


  • 1. Big Data could be the death of you Guy Harrison Executive Director, Information Management R&D @guyharrison
  • 2. 2 Software Group But Seriously
  • 3. 3 Software Group Big Data might Kill you
  • 4. 4 Software Group Smartphones Cloud services Data Exhaust Social Networks Personalizati on Location Services The World is flat Sensors Everywher e Wearables , Glass Data and Algorithms are Life and Death for business Big Data perfect storm
  • 5. 5 Software Group Retail as an example
  • 6. 6 Software Group Prevelance of Showrooming 0 10 20 30 40 50 60 70 Consumer Electronics Home Improvement Pct Garter Research G00249458 Survey Analysis: Focus on Customer Basics to Challenge Amazon, as 'Showrooming' Is Universal but Not Unbeatable Published: 12 February 2013
  • 7. 7 Software Group Why? Selection Stock Faster Cheaper Dynamic Pricing Predictive ordering Assortment optimization Predictive recommendations Personalization The Solution
  • 8. 8 Software Group Some novel defenses
  • 9. 9 Software Group The Revolution is not over yet
  • 10. 10 Software Group
  • 11. 11 Software Group
  • 12. 12 Software Group
  • 13. 13 Software Group Willy Bowman Nationality: German Don’t Mention the WAR!
  • 14. 14 Software GroupConfidential Buying choices: Amazon softcover: $45.99 Oracle Performance Survival Guide Amazon Kindle: $39.99 Say “screw you bookseller” to buy kindle version
  • 15. 17 Software Group First mover advantage • The First vendor to offer you a product at a good price has the advantage • It is totally insufficient to lay a bunch of products on a table in a building • Only big data analytics can provide this first mover advantage
  • 16. 18 Software Group There’s a similar story in every industry Web Transport Power Grid Dating Retail Security FinanceGovernment Science Healthcare Insurance Telecom Advertising
  • 17. 19 Software Group Data Science is hard • Machine learning, collective intelligence, Hadoop, pred ictive analytics, R, Weka, Mahout, are HARD • Small-medium businesses need help to compete • Data scientists to the rescue?
  • 18. 20 Software Group
  • 19. 21 Software Group We Need a Big Data Analytic platform for the mainstream business
  • 20. 22 Software Group Dell’s Kitenga Analytic Suite
  • 21. 23 Software Group Dell Software Group Toad for Hadoop (beta) Toad BI Suite Shareplex for Hadoop Oracle->Hadoop replication SQOOP adaptor for Oracle (Apache license) Toad for Cloud freeware
  • 22. 24 Software Group We’re Hiring