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Visual Literacy
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Visual Literacy



Presented to Information Literacy Classes 2007

Presented to Information Literacy Classes 2007



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Visual Literacy Visual Literacy Presentation Transcript

  • Visual Literacy “ Seeing comes before words, the child looks and recognizes before it can speak” John Berger, Ways of Seeing , p. 7. “ Thinking calls for images, and images contain thought. Therefore the visual arts are a homeground of visual thinking.” Rudolf Arnheim, Visual Thinking , p. 254 Greg Hardin Reference Librarian Texas Woman’s University Aug. 2007
  • Visual Literacy - Definition #1
    • Visual literacy refers to a group of vision competencies a human being can develop by seeing at the same time he has and integrates other sensory experiences. The development of these competencies is fundamental to normal human learning. When developed, they enable a visually literate person to discriminate and interpret the visible actions, objects, and/or symbols, natural or man-made, that he encounters in his environment. Through the creative use of these competencies, he is able to communicate with others. Through the appreciative us of these competencies, he is able to to comprehend and enjoy the masterworks of visual communication.
    • From the book, Visual Literacy by Joan M. Platt. National Education Association, Washington D.C. 1975.
  • Visual Literacy - Definition #2
    • Visual literacy is an emerging area of study which deals with what can be seen and how we interpret what is seen. It is approached from a range of disciplines that: 1) study the physical processes involved in visual perception; 2) use of technology to represent visual imagery, and; 3) develop intellectual strategies used to interpret and understand what is seen.
    • The swastika, for example, is a symbol made of a series of lines, which resemble the convergence of 4 “Ls”. This explanation reflects the denotative level. The swastika is also a symbol that represents the terror of Nazi Germany’s Third Reich. This explanation operates at what is called the connotative level.
    • http://www.academic.marist.edu/pennings/viswhatis.htm
  • ACRL Information Literacy Standards http://www.ala.org/acrl/ilstandardlo.html
    • Revised for visual literacy?
    • Standard One- The visual literate student determines the nature and extent of the visual information needed.
    • Standard Two - The visual literate student accesses needed visual information effectively and efficiently.
    • Standard Three - The visual literate student evaluates visual information and its sources critically and incorporates selected visual information into his or her knowledge base and value system.
    • Standard Four - The visual literate student, individually or as a member of a group, uses visual information effectively to accomplish a specific purpose.
    • Standard Five - The visual literate student understands many of the economic, legal, and social issues surrounding the use of visual information and accesses and uses visual information ethically and legally.
  • Some basic of visual elements are:
    • the DOT , a pointer, marker of space
    • the LINE , the basic outlines of circle, triangle, and square
    • DIRECTION , the surge of movement that promotes character of the basic shapes
    • VALUE , the most basic of all elements, the presence or absence of light - ranges from white to black with grays in-between.
    • HUE and SATURATION , the make up of color--coordination of value with added component of luminosity or degree of the presence of light
    • TEXTURE , optical or tactile, the surface characteristic of visual materials
    • SCALE , the relative size and measurement of an image
    • DEPTH , the amount of space receding into the picture plane. e.g. landscapes usually possess depth.
    • DIMENSION and MOTION , both implied through blurring of edge lines and other techniques.
    • BALANCE , the relationship of the composition.
    • COMPOSITION , organization or arrangement of visual elements
  • Painting - Mona Lisa, Leonardo da Vinci, 1503-1506
  • Birth of Photography
    • This is the first known photograph.
    • June/July 1827 - Joseph Nicéphore Niepce
    • There is little merit in this picture other than that fact. It is difficult to decipher: the building is on the left, a tree a third in from the left, and a barn immediately in front. The exposure lasted eight hours, so the sun had time to move from east to west, appearing to shine on both sides of the building.
  • Painting- moving to abstraction Les Demoiselles d`Avignon by Pablo Picasso, 1907
  • Responsibility of image makers Eddie Adams, "Murder of a Vietcong by Saigon Police Chief." Vietnam, 1968
  • Tale of Two Covers
  • National Geographic
  • Pulitzer Prize 2001 for “Breaking News Photography” Alan Diaz, Elian Gonzalez
  • Migrant Mother, - Dorothea Lange, FSA photograph 1936
  • Migrant Mother - retouched
  • Migrant Mother
  • Great Photograph?
  • Battle of Iwo Jima
  • Will this photograph be in the history books?
  • Unlucky Tourist?
  • Tourist in unaltered photograph