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A brief syndicated study on Hyderabad based restaurants

A brief syndicated study on Hyderabad based restaurants

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  • 1. July 2010 Presented by: Result Oriented Intelligence (ROI), Hyderabad, India Restaurants, Hyderabad: Diners’ Views ROI copyright, conditions of use : You may copy and publish the information with the consensus of ROI, provided that you do not make commercial use of it and that you indicate clearly that it originates from ROI. The information is given without guarantee and does not bind ROI in any way.
  • 2. Table of Contents Backdrop & Objective 3 Research Approach 4 Executive Summary 5 Respondents’ Profile 10 Respondents’ Food Preferences 16 Perception on Various Cuisines and Restaurants in Hyderabad 17 Decision Making Process & Satisfaction Level 21 Readiness for a New Restaurant 24 Preferred Medium for Food Services Related Information 15 Conclusions 26
  • 3. Backdrop & Objective
    • Backdrop: Result Oriented Intelligence (ROI) is a Hyderabad based independent market/business research and consulting services firm.
    • Restaurant (food services), across various formats, is one of the key sectors served by ROI. In June 2010, ROI carried out a syndicated brief market survey on dining options in Hyderabad, with the following underlying objectives:
    • To learn general market perception for restaurants in Hyderabad
    • To understand preferences of diners
      • Preferred cuisine (Indian Vs Non-Indian), approximately monthly frequency of various cuisines, preferences related to options such as vegetarian Vs non-veg, and dine-in Vs home-delivery etc.
      • Understand underlying connection between respondents’ demographic background (educational back-ground, place of origin, employment sector, total earning members in the family and monthly household income etc.) and their food preferences
    • To decode the decision making process regarding restaurant
      • Preferred medium for information on dining options
      • Decisive aspects
    • To gauge respondents’ satisfaction level
      • Actual satisfaction with present options
      • Any unmet needs/pain-points from existing set of restaurants
    • To learn how many respondents are open to a new restaurant?
    BACK
  • 4. Research Approach Approach BACK Geographic Focus: The market survey was limited to respondents’ located within Hyderabad city. Key findings, useful to restaurant owners
    • Final Study Report
    • Conclusions
    Understanding general market preferences, food related habits, the most-favoured and the least-favoured cuisines, favourite dining option, key aspects for preferring a specific restaurant etc.
    • Primary Research
    • ROI, with the help of its field services partner Sindhuja Consultants, interviewed 100 respondents regarding their views on dining options in Hyderabad; respondents were identified using a random sampling method.
    • A trained field team approached respondents at neutral spots such as malls, theaters etc. ensuring homogenous representation of various key locations across the city
    • The survey was assisted by a semi-structured questionnaire
    Developed a general understanding of the market, various dining options across key cuisines etc.
    • Desk Research
    • Compilation of food services related general information on Hyderabad, as available on the secondary domain – internet and print media etc.
    Key Learning Stage
  • 5. Executive Summary (1/5)
    • Result Oriented Intelligence (ROI), a Hyderabad based independent market/business research and consulting services firm, has surveyed 100 respondents with varied backgrounds in the Hyderabad in June 2010. The key objective was to develop an insight on diners’ perceptions, preferences, and underlying factors for prefering a restaurant. The detailed findings are presented in this report.
    • Key findings are summarized below:
    BACK Majority Minority Gender Break-up Male number has a slight edge over their female counterparts Majority Minority Educational Break-up Post Graduation Respondents’ Profile
  • 6. Executive Summary (2/5) BACK Majority Minority Place of Origin Local (AP) Majority Minority Employment Sectors Knowledge-based services -IT/ITES, BPO, KPO Majority Minority Family Size 2<=x<4 Majority Minority Marital Status Married Respondents’ Profile
  • 7. Executive Summary (3/5) BACK Majority Minority Earning Family Members => 2 Majority Minority Monthly Household Income X=> 20K Preferred Information Sources Majority Minority Information on Restaurants through Print Media Respondents’ Profile
  • 8. Executive Summary (4/5) BACK Majority Minority Dine-in Vs Home Delivery Dine-in Majority Minority Veg Vs Non-veg Preferably non-vegetarian Majority Minority Indian Cuisines South Indian Food Preferences Cuisine Preferences Majority Minority Non-Indian Cuisines Chinese
  • 9. Executive Summary (5/5) BACK Majority Minority non-Indian Cuisines Yes Majority Minority Indian Cuisines Yes Majority Minority Importance No clear leader; cost, food taste, hygiene standards, staff behaviour, and quality of services (quick delivery etc.) are top five factors Majority Minority Satisfaction No clear leader; higher dissatisfaction against service staff behaviour, cost, hygiene standard maintenance, convenient location and availability of parking space etc. Critical Aspects & Satisfaction Readiness for a New Option
  • 10. Respondents’ Profile (1/5) BACK
    • Lucrative employment opportunities present in Hyderabad attracts many from across India to the city.
    • Andhra Pradesh, especially Hyderabad, boasts of being served by many leading higher education institutions in a range of streams; students from various other states reside in Hyderabad while pursuing their professional courses.
    • Presence of population form other states creates a demand for variety of cuisines in the city.
    Source: ROI Primary Research & Analysis Fair Gender Representation High Level of Education (%) No Response - 2 Less than or equivalent to high school - 3 Graduates and pursuing - 53 Post graduates and pursuing - 42
  • 11. Respondents’ Profile (2/5) BACK
    • Apart from the migratory working professionals from across India, there are significant number of business owners, especially from Gujarat and Rajasthan, based in the city for several generations now. An example would be the owners of the famous Reliance Bakery, Begumpet, serving the city since late 80s, who are basically from Gujarat.
    • City’s population has a healthy number of people from other states; Gujaratis and North Indians lead the pack; this is also supported by the presence of social establishments such as Gujarati Samaj in the city
    • In terms of food, Indians are traditionally known to prefer their origins; enhanced by this, the city has many restaurants representing a range of cuisines.
    Source: 1. ROI Primary Research & Analysis 2. Gujarati Samaj website Presence of Significant Number of Non-Andhrites (%)
  • 12. Respondents’ Profile (3/5) BACK
    • Hyderabad is a known name for its thriving knowledge-based employment sectors (IT/ITES, BPO, KPO etc.); many of the Indians employed in the sector are well-travelled across the world to be able to develop the taste for globally accepted culinary styles – Thai, Japanese, Korean, Arabic etc.
    • Many foreign citizens, employed at the multinational technology firms with operations in Hyderabad  , are frequent visitors to the city.
    • Based on these factors, the city has many restaurants offering Indian and non-Indian cuisine verities today.
    Representation of Employment Sectors (%) Source: ROI Primary Research & Analysis,  - Indiamike.com
    • Other sectors Include Other Manufacturing, Life sciences, Education, and Tourism
    IT/ITES 36 Self employed 19 Government 10 Banking 7 Studying 9 Other Sectors 12 No response 7
  • 13. Respondents’ Profile (4/5) Source: ROI Primary Research & Analysis BACK
    • Growing number of families with more than one working member is a normal trend nowadays; due to this average monthly household income is on the rise.
    • Knowledge-based services sector, represented by some of India’s best known global names and other MNCs, is a proven pay master to contribute towards a healthy spending power of its work force.
    • Population with higher spending power is usually found to be more open to newer choices including the food.
    Bread-winners in the Family (%) Average Monthly Household Income (%)
  • 14. Respondents’ Profile (5/5) BACK
    • Hyderabad, as one of the key metros in India, has a population mix highlighted by the following: growing number of working couples, high number of working bachelors and students.
    • More than 75% of respondents indicated that they have more than two members in the family.
    • All of the above factors put together converts into high demand for various dining options.
    Source: ROI Primary Research & Analysis Marital Status (%) Family Size (%) Married 53 Single 47
  • 15. Preferred Medium for Food Related Information BACK
    • When it comes to food, people tend to trust the word of mouth – suggestions from friends and relatives; print media (advertisements in the local News papers, magazines, and leaflet distribution) appears to be the most reliable option for the restaurants owners in the city.
    • Beyond these two, the growing use of technology based personalized and focused mediums, especially sms etc., is eye catching in the recent times.
    Source: ROI Primary Research & Analysis The Most Trusted Sources (%) Direct Channels Indirect Channels Word-of-mouth 37 Technology based messages 1 Print Media 1 Outdoor Advertising 5 TV/Radio 8
  • 16. Respondents' Food Preferences Source: ROI Primary Research & Analysis BACK
    • Significant number of Hyderabad population shows higher preference for non-vegetarian food over pure vegetarian food; as indicated by respondents, majority eat both veg and non-veg food but when they have food from outside which on an average is about 8-10 times a month in case of working bachelors they tend to go for non-veg in about 6 times. In line with this there are lesser number of restaurants serving pure vegetarian dishes in the city.
    • Significant number of working bachelors and working couples mostly feel too tired after the hectic schedule at the office and rely upon out-side food; they either grab a bite on their way back or prefer their food to be served at their door step by any of the outlets in the vicinity. For example, in and around Shamlal building locality in Begumpet, one of the key areas in the city with high number of working population, has many small eateries as well as standard restaurants offering a convenient option of quick home delivery.
    Vegetarian Vs Non-vegetarian (%) Dine-in Vs Home Delivery (%)
  • 17. Indian Cuisines BACK
    • Predominant presence of locals and adjacent southern states residents makes South Indian the most favoured cuisine type in the city; quick served southern varieties - Dosa, Idli, Vada and Aloo-Bonda etc. – remains favourite breakfast amongst even north Indians staying in the city and due to this there are numerous ‘Tiffin centers’ and mobile idli vendors on cycle at every nook and cranny of Hyderabad.
    • Spicy and rich North Indian curries together with a range of breads remain a most widely accepted as the ‘Indian taste’ globally and it also prevails in Hyderabad as indicated by the respondents’ preference above.
    • Based on their status of the ‘most preferred alternatives’, the city has a few names serving authenticate ‘Gujarati Thali’ and Rajasthani combo of ‘Dal-Bati and Churma’ etc.
    Source: ROI Primary Research & Analysis
    • Others Include Bengali, Assamese etc.food varieties
    Overall Cuisine Preference Rank (%)
  • 18. Indian Cuisines: Preferred Restaurants BACK Source: ROI Primary Research & Analysis Restaurants Preference Rank
    • Apart from the restaurants appearing in the exhibit above, there are countless ‘Tiffin centers’, ‘Dhabas’, ‘Curry-points’, Unnamed local food joints and mobile Idli vendors on bicycles spread over the city serving many. Though many such joints may fall into unorganized category, are understood to have their regular, loyal customer base in the localities mainly serving their daily food needs - daily breakfast and meals.
    Bengali Rajasthani Gujarati North Indian Hyderabadi Biryani South Indian Cuisines Preference Ranking Restaurants’ Preference Ranking HIGH LOW HIGH Gujrati Bhojanalaya Bombay Vihar Balaji Rajasthan Food House Kolkata Foodeez Dumpukht Dakshin Southern Spice
  • 19. Non-Indian Cuisines
    • Others Include globally accepted international cuisines such as Thai, Japanese, Korean, and Arabic etc.
    • Excepting the widely accepted Chinese (Noodles and fried rice) and Italian (Pizza and Pasta etc.) food, the restaurants serving non-Indian foods are still found to be associated with the five-star hotels catering to the elite class.
    Source:1 ROI Primary Research & Analysis 2. TEA website , 3. AF website BACK
    • Hyderabad, with its world famous Nawabi heritage, is one of the leading tourist destinations on the Indian map attracting significant number of foreign nationals.
    • Presence of various foreign national associations such as Twin-cities Expatriates Association (TEA) , Alliance Française etc., an initiative strongly supported by the expatriate community such as Wings School , and wider availability of publications targeted at expat community such as ‘ Hyderabad - An Expat and NRI survival guide ’ clearly indicates a presence of significant number of expatriates in Hyderabad; major nationalities include Americans, British, and French etc.
    • Going by the fact that TEA members organize regular weekly meets at Walden Club, Whisper Valley, it is safe to assume that these expatriates, employed in various sectors including IT/ITES, BPO, KPO, and NGO etc., are regular residents of the city for long durations.
    • Buoyed by this, there are number of non-Indian cuisines (especially globally accepted Chinese, Italian, Thai, Japanese, and Korean dishes) serving restaurants in the city.
    Overall Cuisine Preference Rank (%)
  • 20. Non-Indian Cuisines: Preferred Restaurants BACK Source: ROI Primary Research & Analysis Restaurant Preference Rank
    • Apart from the restaurants listed above, there are countless others spread over the city offering Chinese (mainly noodles and fried rice varieties), Italian (mainly Pizzas) to cost conscious middle and lower class. Though many of these may fall into unorganized category, are understood to have their regular, loyal customer base in the localities.
    Arabic Japanese Thai Italian Quick serve food Chinese Olives & Cheese Cuisines Preference Ranking Restaurants’ Preference Ranking HIGH LOW HIGH
  • 21. Reasons for Preferring a Restaurant Source: ROI Primary Research & Analysis BACK Selection Criteria (Relative Importance)
    • Respondents were asked to rank (12-for the highest importance and 1-for the lowest importance) key aspects for preferring a restaurant/food joint.
    • Respondents, across categories, have indicated cost of food, food taste, hygiene, warm & responsive staff and quality of services as the key aspect while choosing a restaurant.
    • Respondents belonging to upper-middle class (higher education levels, higher monthly incomes and employment in knowledge-based services sector) show higher preferences for factors such as ‘Range of cuisines’, ‘Brand Name’, ‘Good ambience’, and ‘Availability of wine’ etc.
  • 22. Reasons for Preferring a Restaurant Source: ROI Primary Research & Analysis BACK Respondents’ satisfaction ranking (12-for the highest and 1-for the lowest) for various important factors is depicted in the exhibit above Selection Criteria (Actual Satisfaction)
  • 23. Decision Making Process – Need Gap Source: ROI Primary Research & Analysis BACK
    • Satisfaction ranks are deducted from the importance ranking to arrive at the gap plotted above; positive gap suggests higher dissatisfaction against a particular factor and vise-versa.
    • Higher dissatisfaction is prevalent around tpopics such as service staff’s responsive and warm behaviour towards the diners, convenient location with easy parking facility etc.
    Selection Criteria (Gap Between Importance and Satisfaction)
  • 24. Open to a new restaurant? Source: ROI Primary Research & Analysis BACK Readiness for a New Indian & Non-Indian Dining Option (%)
    • Little less then 90% of respondents indicated that they are open to explore a new dining options serving Indian cuisines; this definitely is a positive indication for any investor looking at opening a new Indian restaurant in Hyderabad
    • Close to 60 percent of respondents were open to a new restaurant offering a non-Indian cuisine variety; relatively lower number for this category as compared to Indian cuisines is quite obvious given the fact that varieties such as Thai, Japanese, Korean, Malay, Arabic, Lebanese, Turkish, Mexican etc. are yet far away from being appealing to the Indian mass. Probably this also explains the trend of restaurants offering these ‘exotic’ cuisines are yet very limited in numbers and are mainly part of five-star hotels where the upper class frequents. Familiarity to exotic dishes’ names from the above culinary styles is largely considered to be a ‘style quotient’ enhancer.
  • 25. Diners’ Voices Source: ROI Primary Research & Analysis BACK “ Hyderabad food scene is quite vibrant, at least to me, with enough cuisine options with plenty of names under each one. Prices at some of these places could have been bit low to suit to the normal pockets” - PM, 23, Bachelor M, Software Professional from Hyderabad “ Frequent client-site stays at places in the European countries and USA had provided ample opportunities (to me) to develop taste for various international cuisines; so it is heartening to see varieties especially my favourite Japanese sushi etc. to be available here in Hyderabad” - RA, 32, Married F, IT Professional from Gurgaon “ No matter what they keep saying in their marketing communications, hygiene standards at many of restaurants still remains quite appalling issue ” - JJ, 24, Bachelor M, Sales Professional from Rajkot “ There are many good places here where we friends go out for various occasions; traffic nowadays is horrible especially on Secunderabad side but food joints in Banjara Hills have easy parking, nice ambience etc.” - RS, 23, Bachelor F, MBA Student from Jodhpur “ Every one, especially kids, in the family just love Dhaba’s real Punjabi food at least once a month. Many of them on out-skirts to provide an opportunity for an outing, easy parking and at the same time they are quite cheaper compared to big names” - AP, 47, Married M, Self employed from Delhi “ (At) some places, the staff behaviour is an issue. Either they will be too meddlesome or they won’t pay attention; you may complain but beyond a normal sorry from a senior guy nothing really will come your way. Especially with prices they charge, something should be done” - YB, 29, Bachelor F, BPO Professional from Kolkata “ I have been to the other metros in India; I think Hyderabad is doing quite good in terms of good restaurants with plenty of food varieties” - AK, 28, Bachelor M, Pharma Professional from Hyderabad
  • 26. Conclusions (1/5) BACK
    • Hyderabad population mix is highlighted by the following:
      • A little less than 35% of the population is from various other Indian states, based here due to the work and business related opportunities presented by this forward-looking metro; presence of this mixed population creates good demand for restaurants serving a wide range of cuisines.
      • 95% respondents (53% graduates and 42% with professional certifications) are well-educated; knowledge-based services remains the major employer sector (36%) offering higher salaries and offers plenty of opportunities to travel across the globe on client sites. Work force from the sector has the higher spending power and a higher awareness of globally accepted cuisine varieties and service standards prevalent in the restaurant sector world over to create a demand for various non-Indian cuisines such as Thai, Japanese, Korean, Malay, Arabic, Lebanese, Turkish etc. apart from the two well accepted varieties – Chinese and Italian.
      • Healthy number of working bachelors and students (47%) present in the city, coupled with the facts that in almost 70% cases the family size is more than two and in a little over 50% of families have two or more members working creates a suitable environment for a regular demand for out-side food.
    • For information on local dining options, standard channels – ‘word of mouth’ and print media remains the most trusted ones with about 90% preference; noteworthy is a presence of technology based communications especially sms which is direct-to-the-target.
  • 27. Conclusions (2/5) BACK
    • With comparatively higher number of locals, other South Indians, North Indians and Bengalis present in the city, preference for non-vegetarian scores way high over (73%) that for the pure vegetarian food varieties.
    • While over all preference for dine-in is high at 57% , due to the presence of significant number of students, working bachelors and growing trend of working couples with prevalent odd work timings especially in the knowledge–based services sector, the preference for convenient options of take-away and home-delivery is significant (43%).
    • In general, Indian cuisines score well over their non-Indian counterparts.
      • Within Indian category, Southern dishes have the highest number of takes (41%); the key factors behind this should be higher presence of locals. Even the bachelor North Indians based in the city also opt for ready-to-eat and easy-to-find breakfast items such as Dosa, Idli, Vada, Upma, Aloo Bonda etc. Adding to these, Hyderabadi Biryani also remains the most favourite even amongst diners from other states due to its world famous tag apart from the charm created by its inimitable cooking style and the taste. Preferred names serving this variety are:
        • Chutneys – three outlets; though actually a multi-cuisine restaurant, is the long standing and the most widely accepted name for its number of famous south Indian dishes.
        • Minerva Coffee Shop – two outlets; despite serving a range of cuisines, it is more famous for its taste of South Indian varieties. Others include, Anjappar’s Chettinad, ITC’s Dakshin and Southern Spice.
        • For Biryanis, the most preferred names are: Paradise, Bawarchi, Café Bahar, Hyderabad House and Dumpukht at ITC Kakatiya Shereton
  • 28. Conclusions (3/5) BACK
      • Following closely is the Punjabi food at 36%; oily, spicy curries with a wide range of breads reigned by the ‘Stuffed Parantha’ find its supporters in many including some young South Indians with taste for new varieties.
        • Ohri’s – A part of Ohri’s Group of Hotels & Restaurants established since 1981 has many outlets offering a range of cuisine categories with operations in Bangalore also; the name rules the roster of North Indian taste according to this study.
        • Our Place – equally voted by students as well as professionals for North Indian food; also preferred for its live Ghazal renditions and appealing interiors on the rocks with wide-spread greenery for which it won the coveted award of the `most eco-friendly restaurant’ in the year 2002 by the Department of Tourism.
        • Others include Tabla, Angeethi and Sahib Sindh Sultan (both are part of BJN Group ; one of the leading player in the food services sector in the country with operations spanned across Mumbai, Bangalore, Gurgaon, Jaipur and Pune), Nirvana (a part of Zafraan Group ; one of the leading player in the food services sector in the city, which also operates in Pune) and Punjabi by Nature (a prominent name in NCR with four outlets since 2002 and entered Hyderabad in 2007) .
      • A small number of restaurants serving authentic Rajasthani ( Dhola ri - Dhani and Ohri's Jiva ), Gujarati Thali ( Rajdhani – a part of Encore Hotels Pvt. Ltd. has 20 outlets in Indian cities and one in the UAE; three more planned launches) and Bengali food (Kolkata Foodeez) are able to win their loyal customers within the long established communities from those regions.
  • 29. Conclusions (4/5) BACK
      • In non-Indian cuisine styles Chinese remains the most widely embraced across classes at close to 50%; the city offers plethora of options including the few captured in the study:
        • The Oriental Pavilion (a part of Hotel Fortune Select Manohar ) leads the pack with Chinese Pavilion following.
        • The others include Ming’s Court (a part of Ohri’s Group of Hotels & Restaurants ), Mainland China (a Part of Speciality Restaurants Pvt. Ltd. , established since 1995, is present across 15 other Indian cities and an outlet in Bangladesh), Shanghai Dice (a part of the city based Zafraan Group), Aromas of China (a part of BJN Group) and Nanking (one of the oldest Chinese food destinations in the city)
      • Quick served food category (Sandwiches and Pizzas etc.) is supported equally by the young crowd for its ‘cool’ tag and by working people for its convenience; beyond this, the proliferation of mall culture in the city has also helped these players operate through food court based Quick Serve Restaurant format. The list includes the likes of Mc Donald, Domino’s, Subway, KFC, Pizza Hut and Pizza Corner.
      • Italian food serving outlets include the Little Italy (Business venture of Mr. Raj Mehta, originated as La Pizzeria in Pune in 1988, is now has 25 outlets in 18 Indian cities), IndiJoe (a part of BJN Group) and Olives and Cheese.
      • Thai food appears to be slowly picking up in the city; the key names in this category are the Oriental Pavilion, Syn Asian Grill & Bar (a part of Taj Deccan).
      • Japanese cuisine mainly is served at restaurants associated with top-end hotels in the city; leading name under this study are: Collage at Ista Hotel and Arabic food category witnessed two names- Dastar and 4 Seasons.
  • 30. Conclusions (5/5) BACK
    • Respondents, across categories, have indicated cost of food, food taste, hygiene, warm & responsive staff and quality of services as the key aspect while choosing a restaurant.
    • Higher dissatisfaction is prevalent on areas such as service staff’s responsive and warm behaviour towards the diners, convenient location with easy parking facility etc.
    • Little less then 90% of respondents indicated that they are open to explore a new dining options serving Indian cuisines; this definitely is a positive indication for any investor looking at opening a new Indian restaurant in Hyderabad
    • Close to 60 percent of respondents were open to a new restaurant offering a non-Indian cuisine variety; relatively lower number for this category as compared to Indian cuisines is quite obvious given the fact that varieties such as Thai, Japanese, Korean, Malay, Arabic, Lebanese, Turkish, Mexican etc. are yet far away from being appealing to the Indian mass. Probably this also explains the trend of restaurants offering these ‘exotic’ cuisines are yet very limited in numbers and are mainly part of five-star hotels where the upper class frequents. Familiarity to exotic dishes’ names from the above culinary styles is largely considered to be a ‘style quotient’ enhancer.
  • 31. BACK THANKS Contacts: Mr. Ghanshyam Gadhvi Business Consultant Result Oriented Intelligence (ROI), Hyderabad Phone: +91 40 3060 7352 Mobile: +91 95503 65788 E-mail: [email_address] Website: www.theroi.in
    • Are you a forward looking food service firm keen on gauging satisfaction level of your customers, employees and
    • suppliers?
    • Do you, as a restaurant owner, feel the need to learn specific preference of your important market segments?
    • Is your organization in need for any kind of analysis on data present in your systems with an aim to identify
    • trends to support your strategic direction?
    • Does a detailed competition profile/peer-benchmarking appeal you?
    • Do you feel the need to have regular updates, in the form of a newsletters, on food service sector ?
    • Are you an investor interested in food service sector and need a detailed market feasibility study to make
    • an informed decision?
    • In case any of the above is relevant to you, we at ROI would be glad to discuss it with you. Our contacts are
    • mentioned below.
    Note: This report is a second of a series of brief reports on Hyderabad market by ROI after its first one on schools. Other sectors, on which we are readying reports, are – Banking, Real Estate etc. ROI copyright, conditions of use : You may copy and publish the information with the consensus of ROI, provided that you do not make commercial use of it and that you indicate clearly that it originates from ROI. The information is given without guarantee and does not bind ROI in any way.