Intalio
The Private Cloud Company
Delivering the benefits of cloud computing, behind the firewall.

The Private Cloud Company
Headquartered in Palo Alto, CA
Privately held, VC funded
600 customers in 53 countries
65 systems integration partners
18 offices in 15 countries

Intalio Around the World
18 offices, in 15 countries, on all 5 continents
Atlanta, GA
Beijing, CN
Buenos Aires, AR
Caracas, VE
Chandigarh, IN
Copenhagen, DK
Kiev, UA
London, UK
Los Angeles, CA
Munich, DE
New York, NY
Paris, FR
São Paulo, BR
San Francisco, CA
Singapore, SG
Sydney, AU
Tokyo, JP
Toronto, ON

Cloud Services, Worldwide, 2008-2013 (Billions of Dollars)
30
20
Cloud Backup Services
Cloud Storage Services
Cloud Compute Services
10 Cloud Platform Infrastructure
Cloud Applications
0
2008 2009 2010 2011 2012 2013
Source: Gartner

The Seven Elements of Cloud Computing Value
Concept: MWD Advisors — www.mwdadvisors.com
Elastic
Utility
Resource
Pricing
Capacity Economic Elements:
Pay-as-you-go,
pay-as-you-grow,
no CAPEX.
Managed Virtualized
Operations Resources
Architectural Elements:
Simple, abstract
environment for
development.
Computing and storage resources
providing an application platform
Strategic Elements:
Third-party Management
Ownership Automation Focus on your core business,
leave the rest to
someone else.
Self-service
Provisioning

Customers prefer to run their own private cloud...

Cloud Computing Adoption Inhibitors
Source: Gartner — Top Five Cloud-Computing Adoption Inhibitors, 13 May 2009
Risk-Testing Risk
Data Location Risk
Data and Code Portability
Data Loss Risk
Data Security (Privacy) Risk
Vendor Viability

So let’s put the cloud in a box!

Intalio’s Private Cloud Offering
Delivering the benefits of cloud computing, behind the firewall.
+ +
Hardware Software People
=
The Benefits of Cloud Computing, On Premises

Intalio|Cloud Ecosystem
Use case: Mitsubishi Corporation (400,000 employees, 1,500 subsidiaries)
Customer’s Data-center
Custom
Innovation Design Design BPM CRM GRC Develop Custom Application
Application
Intalio|Cloud Software as a Service (SaaS)
Systems Integrator Intalio|Cloud Platform as a Service (PaaS) Systems Integrator
Intalio|Cloud Infrastructure as a Service (IaaS)
Optimize
BPM CRM Custom App. CRM GRC Custom App. BPM GRC Custom App.
Subsidiary Department Partner

Intalio|Cloud Appliance
The first cloud appliance designed for corporate data-centers
Compute Blade: 16 x HP ProLiant BL490c G6
2 x Quad Core Intel Xeon X5570 2.93GHz (8 cores total)
144GB (18 x 8GB) 1333MHz PC3-10600 DDR3 Registered DIMMs
No embedded storage
Database Storage: 16 x HP StorageWorks SB40c Storage Blade
6 x OCZ Vertex Series SATA II 2.5" SSD 250GB in RAID 0 configuration (stripping)
20,000 IO/s, 1.5GB/s read, 1GB/s write, 100 microseconds latency
Used for database storage
File Storage: 4 x HP StorageWorks 600 Modular Disk System
70 LFF SAS or SATA Drives, 3Gb/s SAS connectivity
140TB in RAID 6 configuration (stripped set with dual distributed parity)
Used for file storage and database backup
Network Switch: 2 x HP 4X QDR InfiniBand Switch Module
40Gbps per port, 1.3 microseconds latency
16 Internal 4X QDR downlinks, 16 external 4X QDR QSFP uplinks
16 Internal 4X QDR downlinks, 8 external 4X QDR CX4 uplinks
Powered by
System Requirements: Configuration Overview:
Customer Accounts: 2,304 32 CPUs
Number of Users: 62,208 (27 per Account) 128 CPU Cores
Memory per Account: 1GB 2.3TB Memory
Database Storage per Account: 25GB 24TB SSD Database Storage
File Storage per Account: 250GB 528TB HDD File Storage

Value #1: Utility Pricing
Pay as you go, pay as you grow.
Base Price: $9 to $99 per user per month
Clear and predictable pricing per user
Standard Allocation per User
CPU 25MHz
Standard SLA: Memory 50MB
Enough capacity to meet most use cases SSD Database Storage 1GB
HDD File Storage 10GB
Hourly Price
CPU (per GHz compute unit) $0.20
Additional Capacity: Memory (per GB) $0.10
No limits to the resources you can use
SSD Database Storage (per GB) $0.01
HDD File Storage (per TB) $0.60

Value #2: Elastic Resource Capacity
Pragmatic elasticity for private cloud computing
Instantaneous Elasticity
Per SLA, the on-premises cloud appliance has capacity equivalent to the capacity that
was required for peak level utilization over the past 3 months, plus 50%.
Overnight Elasticity
The capacity of the on-premises cloud appliance can be quadrupled within 24 hours,
at least once every 2 weeks.
Unlimited Elasticity
Virtually any amount of additional capacity can be added within 6 weeks, as long as
the customer’s data-center can provide enough space, power, and bandwidth.
Cloudbursting Elasticity
All applications developed using Intalio|Cloud Platform as a Service (PaaS) can be
migrated on the fly to public clouds such as Amazon Web Services (AWS).

Value #3: Virtualized Resources
Multi-tenancy through hardware virtualization powered by VMware®
BPM CRM GRC App. 1 App. 2 App. 3 App. 4 App. 5 App. 6 App. 7 ...
Packaged Applications Custom Applications
Intalio|Cloud App Store Corporate Application Exchange
Metering & Billing BAM + Reporting Engine BPM Engine
Authentication & Authorization Business Rules Engine CEP + ESP Engine
For Architects For Developers For End Users
User & Organization Management CMS + DMS Engine Data Object Engine Fat Client Web Based Web Based
Based on Eclipse Code Editors Based on GWT
Application Management ESB + MQ + Mashup Engine Portal Engine
Component Management Spreadsheet Engine UI Engine
Multi-tenancy Services Application Engines Development Tools
(All available through REST and Web Interfaces) (All deployable on top of Amazon Web Services or Google AppEngine) (All sharing a common meta-model)
VM Provisioning
App. Server (Jetty) Database (MySQL) App. Server (Jetty) Database (PostgreSQL)
Elastic Scalability
Operating System (Ubuntu Server Edition JeOS) Operating System (RedHat Enterprise Linux)
Failover & Backup
Hypervisor (VMware vSphere) Monitoring & Metering Virtual SMP Firmware (ScaleMP vSMP Foundation)
Small Account Configuration Cloud Management Large Account Configuration
(Less than 10,000 users) (Intalio + VMware) (More than 10,000 users)
...
Infrastructure as a Service Platform as a Service Software as a Service Any Commodity Hardware

Value #4: Management Automation
Infrastructure standardization enables unprecedented levels of automation.
One-Click Provisioning
Policy-Based Resource Allocation
Automated Backups
Transparent Failover
Real-Time Disaster Recovery
Dynamic Power Management

Value #5: Self-Service Provisioning
Let business end-users directly provision applications and user accounts.
Cloudlet Self-Service Provisioning
Application Self-Service Provisioning
User Self-Service Provisioning

Value #6: Third-Party Ownership
Operating Expenses (OPEX) vs. Capital Expenditures (CAPEX)
We own the hardware
We maintain the system
We train and support your users

Value #7: Managed Operations
Focus on your core business, leave the rest to someone else.
You provide space, power, and bandwidth.
We take care of the rest!

Cloud Computing Adoption Inhibitors Revisited
How Intalio|Cloud Addresses Gartner’s Cloud-Computing Adoption Inhibitors
Risk-Testing Risk: On-Premises Risk Assessment
Data Location Risk: On-Premises Deployment
Data and Code Portability: Standalone Deployment
Data Loss Risk: Local and Remote Data Backups
Data Security (Privacy) Risk: Firewall Protection
Vendor Viability: Buy Out Insurance Program

Why Intalio for Private Cloud Computing?
What makes Intalio’s offering attractive to enterprise customers.
Lowest Total Cost
Most effective leverage of Open Source technology
Native optimization for state-of-the-art Cloud appliance
Industry-first utility pricing model behind the firewall
Lowest Risk
Off-the-Shelf solution — integrated, tested, standards-based
Open architecture (hardware and software) prevents vendor lock-in
Customer buy-out program (hardware lease transfer and source code license)
Lowest Implementation Times
Integrated application development platform
Powerful BPM and Mashup development tools
Ready-to-use application building blocks (BPM, CRM, GRC)

What is the Secret Sauce?
What makes Intalio’s offering unique from a technical standpoint.
Integrated Solution
Hardware, software, and services in a single package
IaaS, PaaS, and SaaS layers integrated into a single stack
Integrated with Amazon Web Services (AWS) for Cloudbursting
Optimized for Virtualization Environments
Ultra-small memory footprint for cost-effective multi-tenancy
Optimized for VMware vSphere and VMware vCenter
Supports self-service provisioning of applications by business users
Powered by Model Driven Application Engines
Fully integrated BAM, BPM, BRE, CEP, DB, DMS, ESB, Mashup and UI Engines
Model-driven architecture, web-based development tools
Multi-tenancy services available for all application engines

Powered by Intalio
Which major cloud computing initiatives are using Intalio’s technology?
Apache Hadoop
Eucalyptus (Amazon EC2 Clone)
Google AppEngine

Summary
The 3 ideas you should take away from this presentation.
All the benefits of cloud computing...
Deployed in your data-center...
Fully managed by Intalio.

Next Step: Intalio|Cloud Fast Track Program
How can we get started?
6 months proof of concept
Intalio|Cloud Appliance for 500 users
Intalio|Cloud Suite (IaaS + PaaS + SaaS)
One 1/2 time Cloud Administrator on site
One 1/2 time Cloud Expert on site

The sky is the limit.
www.intalio.com

Backup Slides

Corporate Overview
Two divisions working together to build the next enterprise computing platform
Cloud Works
Private Cloud Computing Platform Open Source Middleware Technologies
Sold directly to large organizations Sold online to organizations small and large
Intalio|Cloud Platform Intalio|Works BPMS
Intalio|Cloud BPM Intalio|Works Jetty
Intalio|Cloud CRM Intalio|Works JettyEE
Intalio|Cloud GRC (Q1’10) Intalio|Works Wave (Q4’09)

Public Cloud vs. Private Cloud
Public Cloud Private Cloud

Limit #1: Deployment Options
Salesforce.com is available on-demand only.
Intalio Option #1: On-Demand (ondemand.intalio.com)
Hardware, power, cooling, bandwidth, and servicing provided by Intalio.
$9 to $99/user/month.
3 users minimum, month to month.
Intalio Option #2: On-Premises
Hardware, power, cooling, bandwidth, and servicing provided by customer.
$9 to $49/user/month.
20 users minimum, year to year.
Intalio Option #3: Managed-On-Premises
Power, cooling, and bandwidth provided by customer. Hardware & servicing by Intalio.
$9 to $99/user/month.
500 users minimum.

Limit #2: Development Languages
Salesforce.com Intalio
VisualForce Java
JavaScript
PHP
Python
Ruby
Scala
X#

Limit #3: Database Scalability
Salesforce.com Intalio
1GB of data storage/account 25GB of data storage/account
No extra file storage/account 250GB of file storage/account
5MB limit for document No size limit for documents
Single table join in reports Unlimited table joins in reports
2,000 custom objects Unlimited custom objects
Many execution limits No execution limits
Reference: http://www.salesforce.com/us/developer/docs/apexcode/Content/apex_gov_limits.htm

Elastic Scalability
Requirements for Hypothetical Salesforce.com Class Cloud
55K customer accounts (27 seats per account), 1.5M user seats
25GB database storage + 250GB file storage per account (vs. 1GB for SFDC)
Configuration
22 racks, 88 enclosures, 704 blades, 1,408 CPUs, 5,632 cores
50TB of memory, 528TB of SSD database storage, 12PB of HDD file storage
Costs
Hardware Acquisition Costs: $15M
Operating Costs (Including Hardware): $413K/month (<0.5% of SFDC’s Revenue)
Fits into...

Small Account Configuration
Primary Virtual Machine
Virtual Load Application Database
Firewall Balancer Server Server
Small Account Virtual Machine Up to 144 Small Accounts per Pair Compute+Storage Pair 8 Compute+Storage Pairs per Enclosure
1GB to 144GB of Memory Up to 144GB / 2TB per Small Account 144GB / 2TB Up to 1,152 Small Accounts per Enclosure
Replication
Standby Virtual Machine
Virtual Load Application Database
Firewall Balancer Server Server
4 Enclosures per Rack
Up to 2,304 Small Accounts per Rack

Large Account Configuration
Database Server (PostgreSQL)
Operating System (Red Hat Enterprise Linux)
Database Server
8 Pairs per Enclosure
2 Enclosures per Rack
32 CPUs, 128 Cores
2.3TB / 48TB
16 x Compute+Storage Pair
4X DDR InfiniBand Network and ScaleMP vSMP Foundation 144GB / 3TB
Virtual Load Application
Firewall Balancer Server
Large Account Virtual Machine Compute Blade Application Servers
144GB of Memory 144GB / 64GB 16 Blades per Enclosure
2 Enclosures per Rack Single Rack System
64 CPUs, 256 Cores 96 CPUs, 384 Cores
4.6TB 6.9TB of Memory
48TB of Solid-State Storage

Intalio|BPM
The first BPM application that can really be used by business users.

Intalio|CRM
The functionality of Salesforce.com for half the price, behind your firewall.

Intalio|DMS
The functionality of Documentum, for a tiny fraction of the cost.
Extensive Feature Set
End-to-end document life-cycle management
Advanced document collaboration capabilities
Online document rendering with support for over 200 file formats
Out-of-the-box Integration
Integrated into Intalio|Cloud PaaS, with support for multi-tenancy
Integrated with Documentum, FileNet, SharePoint
Integrated with Intalio|BPM and Intalio|CRM
Enterprise Ready
Scalability to millions of named users and tens of thousands of concurrent users
Scalability to multiple Petabytes (when using the Intalio|Cloud Appliance)
Support for Industry Standards (CMIS, JCR 2, JSR-170, JSR-283, WebDAV)