PRODUCT AND BRAND MANAGEMENT NEW PRODUCT DEVELOPMENT Presented by: Y.T.S.B.M: Raviraj Ghadi , Priti Narvekar, Amit Panchal Y.T.I.E.T: Rohan Pathare , Rupali Jadhav. Presented to: Prof. Dhananjay Talele.
FP Agro is a company which will produce fruit juice with Brand name Fruit Punch .
FP Agro is going to make unique position in terms of corporate presence, with its advanced technology and the instrumentation required to manufacture a Juice that has variety of flavors, for utmost customer satisfaction.
FP Agro will be an environment-friendly company dedicated on sustainable development and corporate social responsibility, as a service to society and preservation of nature.
Concept testing of product is an elaborate version of the idea expressed in meaningful terms.
The first concept of instant energy drink is selected.
Our product is a fruit squash which is rich in carbohydrates, proteins, vitamins and energy. It also helps in effective digestion of breakfast. gives person all the day’s needed nutrition along with good taste.
PRODUCT Type Fruit Juice Identification Fruit Punch Features Fruit Punch is a 100 percent fruit juice which will be produced and marketed by the FP Agro Industries Ltd. PLC Our product lie in introduction period Packaging 1 ltr.Tetra Pack, 250ml, 500ml PET Bottles Flavors Apple, Mango, Orange, Mixed Fruit. Price 1 liter -Rs. 70; 500ml – Rs 40; 250 ml – Rs. 25